.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
AMBR has shown varied performance across different states and product categories over the recent months. In Ontario, the brand has maintained a relatively stable presence in the Vapor Pens category, fluctuating between ranks 52 and 60 from June to September 2024. This indicates a consistent market presence, although there was a noticeable dip in sales from August to September. In contrast, in Alberta, AMBR's presence in the Vapor Pens category was not strong enough to break into the top 30 at any point, reflecting potential challenges or competition in that market. Meanwhile, in British Columbia, AMBR entered the rankings for Pre-Rolls in August, securing the 76th spot and improving slightly to 75th in September, suggesting a positive trend in consumer interest or market penetration.
In Oregon, AMBR's performance in the Pre-Roll category has been relatively volatile, with rankings fluctuating between 87 and 100. This indicates a competitive market where AMBR is struggling to solidify its position. Despite these challenges, there was a peak in sales in July, which was not sustained in subsequent months. The absence of a top 30 ranking in Alberta for Vapor Pens and the entry into the rankings in British Columbia for Pre-Rolls could be interpreted as areas where the brand might need to strategize further. These insights provide a glimpse into AMBR's market dynamics, highlighting both potential growth opportunities and areas requiring strategic focus.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, AMBR has experienced fluctuations in its market position from June to September 2024. While AMBR's rank improved from 58th in June to 52nd in August, it slightly declined to 55th in September, indicating a competitive pressure that affects its sales trajectory. Notably, Stunnerz and ChillBilly have shown consistent upward trends, with Stunnerz moving from 65th to 47th and ChillBilly from 63rd to 46th over the same period. This suggests that these brands are capturing more market share, potentially at the expense of AMBR. Meanwhile, Bold and Vox have also shown improvements, with Bold climbing from 77th to 58th and Vox re-entering the top 20 in September at 56th, after not ranking in the previous months. These dynamics highlight the competitive intensity in the Ontario Vapor Pens market, urging AMBR to strategize effectively to maintain and enhance its market position.
Notable Products
In September 2024, AMBR's top-performing product was the Gelato Infused Blunt (1g) in the Pre-Roll category, which climbed to the first rank with notable sales of 2082 units. The Grape Crusher Soda (10mg THC, 355ml) in the Beverage category dropped to the second rank, despite maintaining strong sales figures. The Cereal Milk Infused Blunt (1g) saw a significant drop from first place in August to third, indicating a shift in consumer preference. Meanwhile, the Cereal Milk Infused Pre-Roll (1g) and Purple Punch Infused Pre-Roll (1g) maintained fourth and fifth positions, respectively, showing consistency in their rankings. Overall, the Pre-Roll category demonstrated strong performance, with products frequently appearing in the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
