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Oct-2024
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Overview
Market Insights Snapshot
In the past few months, AMBR has shown notable performance shifts across various categories and regions. In Alberta, the brand has seen a significant upward movement in the Vapor Pens category, climbing from the 77th position in July to the 56th position by October. This indicates a strong growth trajectory in this particular category, as evidenced by a marked increase in sales. Meanwhile, in British Columbia, AMBR managed to enter the top 100 in the Pre-Roll category by August, but did not maintain a position in the top 30, which suggests both opportunities and challenges in maintaining competitive standings in this market.
In Ontario, AMBR's performance in the Beverage category has been stable, securing the 30th position in both September and October, indicating a consistent demand for their products in this segment. However, their ranking in the Vapor Pens category has shown some volatility, dropping from 51st in August to 73rd by October, which may point to a need for strategic adjustments in this area. Interestingly, in Oregon, AMBR appeared in the Pre-Roll category rankings in July but did not sustain a top 30 position in subsequent months, highlighting potential areas for growth or reevaluation in their approach to this market.
Competitive Landscape
In the Ontario vapor pens market, AMBR has experienced notable fluctuations in its rank and sales over the past few months, which could be indicative of shifting consumer preferences or competitive pressures. In July 2024, AMBR was ranked 61st, but it saw a significant improvement in August, climbing to 51st. However, by October, its rank had dropped to 73rd, suggesting a decline in market share. This downward trend is mirrored in its sales figures, which peaked in August before declining in subsequent months. In contrast, competitors such as No Future and Dymond Concentrates 2.0 have shown more stable or improving ranks. Notably, Coterie improved its rank from 81st in July to 74th in October, with a significant boost in sales in September. These dynamics suggest that while AMBR had a strong mid-year performance, it faces increasing competition from brands that are gaining traction, potentially impacting its market position and necessitating strategic adjustments to regain momentum.
Notable Products
In October 2024, the top-performing product for AMBR was Hybrid Grape Crusher Soda (10mg THC, 355ml) in the Beverage category, reclaiming its number one rank from July after slipping in the previous months. Following closely was Sativa Red Energy Soda (10mg THC, 355ml), which saw a significant rise from fourth place in September to second place, with notable sales of 1102 units. Gelato Infused Blunt (1g) in the Pre-Roll category dropped to third place from its previous top position in September. Indica Orange Crusher Soda (10mg THC, 355ml) made its debut in the rankings at fourth place, showing promising sales potential. OG Kush Distillate Disposable (1g) in Vapor Pens maintained its fifth position, indicating consistent demand despite not appearing in the rankings for some months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
