.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Banter's performance in the Vapor Pens category has shown notable fluctuations across different provinces in Canada. In Alberta, the brand experienced a significant leap in rankings from 55th in June to 19th in July, reflecting a substantial increase in sales during that period. However, by September, the ranking slightly declined to 25th, indicating some variability in market presence. Meanwhile, in Saskatchewan, Banter maintained a relatively stable performance, with rankings fluctuating between 14th and 30th over the months. The brand's ability to re-enter the top 30 in September suggests a resilient presence in that market.
In Ontario, Banter's presence in the Vapor Pens category was less prominent, as the brand did not appear in the top 30 rankings for June, July, or August. However, by September, Banter managed to secure the 99th position, indicating a potential for growth in this competitive market. This absence from the top 30 in Ontario for most of the analyzed period could be seen as a challenge for Banter, highlighting the need for strategic efforts to enhance their market visibility and consumer engagement. Overall, Banter's performance across these provinces underscores the dynamic nature of the cannabis market and the varying levels of brand penetration across regions.
Competitive Landscape
In the Alberta Vapor Pens category, Banter has experienced notable fluctuations in its market position over the past few months. After a significant leap from being outside the top 20 in June 2024 to securing the 19th rank in July, Banter's rank slightly declined to 22nd in August and further to 25th in September. This shift in ranking is juxtaposed with its sales performance, which peaked in August before experiencing a decline in September. In contrast, Coterie has shown a consistent upward trend, moving from 29th in June to 23rd by September, with sales steadily increasing each month. Similarly, Adults Only improved its rank from 35th in June to 24th in September, indicating a competitive edge with a sales trajectory that mirrors Coterie's. Meanwhile, Kazoo and Versus have also demonstrated competitive movements, with Kazoo climbing from 37th to 27th and Versus maintaining a relatively stable presence despite a slight dip in August. These dynamics suggest that while Banter has made impressive gains, maintaining its position will require strategic efforts to counteract the rising momentum of its competitors.
Notable Products
In September 2024, the top-performing product for Banter was the Raspberry Rush Liquid Diamonds Cartridge (1g) in the Vapor Pens category, regaining its number one position with a notable sales figure of 4042 units. Following closely, the Watermelon Wave Liquid Diamonds Cartridge (1g) dropped to the second position after leading the rankings in July and August. The Raspberry Ice Distillate Cartridge (1g) maintained its third-place ranking from August, showing consistent performance. Meanwhile, the Watermelon Ice Distillate Cartridge (1g) improved its standing from fifth place in August to tie for third place in September. The new entry, Apple Ice Distillate Disposable (1g), debuted at fourth place, indicating a strong market entry for Banter.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
