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Oct-2024
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Overview
Market Insights Snapshot
In the Canadian market, Banter has shown varying performance across different provinces and categories. In Alberta, the brand has maintained a presence in the top 30 rankings for Vapor Pens, shifting slightly from 20th in July 2024 to 24th in October 2024. This movement reflects a competitive market environment, although Banter's sales experienced a noticeable dip in September before recovering somewhat in October. Meanwhile, in Ontario, Banter's performance in the Vapor Pens category improved from being outside the top 30 in September to 64th in October, indicating a positive trend despite the brand not being prominently ranked in the summer months.
In Saskatchewan, Banter's performance was more volatile in the Vapor Pens category. The brand dropped from a consistent ranking around 18th place in July and August to 38th by October. This decline in ranking is mirrored by a significant decrease in sales, suggesting either increased competition or a shift in consumer preferences. The fluctuation in rankings across these provinces highlights the challenges Banter faces in maintaining a stable market position, particularly in the dynamic Vapor Pens category. Understanding these movements can provide insights into regional market dynamics and consumer behavior trends.
Competitive Landscape
In the competitive landscape of Vapor Pens in Alberta, Banter has experienced notable fluctuations in its market position from July to October 2024. Initially ranked 20th in July, Banter saw a decline to 26th place by September, before recovering slightly to 24th in October. This recovery, however, was overshadowed by the dynamic performance of competitors such as ChillBilly, which surged from 54th to 12th place by September, though it later dropped to 22nd in October. Meanwhile, Coterie showed consistent improvement, climbing from 27th to 23rd place over the same period, while Versus maintained a relatively stable presence around the 25th position. Adults Only also demonstrated competitive volatility, peaking at 23rd in September before falling to 26th in October. These shifts highlight the competitive pressure Banter faces, with its sales trajectory reflecting a dip in September but a rebound in October, suggesting potential for recovery amidst a fiercely competitive market.
Notable Products
In October 2024, the top-performing product for Banter was the Watermelon Wave Liquid Diamonds Cartridge (1g) in the Vapor Pens category, reclaiming its top position from September with sales of 3,250 units. The Raspberry Rush Liquid Diamonds Cartridge (1g) closely followed in second place, dropping from its peak in September. Blueberry Blast Liquid Diamonds Disposable (1g) saw a rise to third position, showing a significant recovery from its fifth-place ranking in September. Meanwhile, the Blueberry Blast Liquid Diamonds Cartridge (1g) maintained its fourth position for the month. Watermelon Ice Distillate Cartridge (1g) rounded out the top five, showing a decline in sales and ranking compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
