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Oct-2024
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Overview
Market Insights Snapshot
BC Doobies has shown varied performance across different regions and categories over the past few months. In British Columbia, the brand's ranking in the Pre-Roll category has seen a slight decline, moving from 15th place in July to 18th in October. This downward trend is accompanied by a decrease in sales, which dropped from $490,506 in July to $317,557 in October. The consistent presence in the top 30, however, indicates a strong market position despite the declining trend. This could suggest either increased competition or a shift in consumer preferences within this category in the province.
In contrast, Ontario presents a different picture for BC Doobies. The brand did not make it into the top 30 rankings in July, with a ranking of 78, but showed an improvement in the following months, reaching 56th place in September before dropping to 68th in October. This fluctuation in rankings is mirrored by sales figures, which peaked in September at $249,095 before declining in October. The brand's ability to climb the rankings in a competitive market like Ontario, albeit temporarily, reflects potential growth opportunities if the brand can capitalize on its upward momentum.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has experienced a slight decline in its ranking over the past few months, moving from 15th place in July 2024 to 18th in October 2024. This shift is notable as competitors such as Rizzlers have shown a more stable performance, maintaining a higher rank, moving from 20th to 16th over the same period. Additionally, 1964 Supply Co improved its position from 22nd to 17th, indicating a potential threat to BC Doobies' market share. The sales trend for BC Doobies also reflects a downward trajectory, contrasting with the upward sales movement of brands like Common Ground, which climbed from 27th to 19th in rank. These dynamics suggest that BC Doobies may need to reassess its market strategies to maintain competitiveness in the evolving British Columbia Pre-Roll market.
Notable Products
In October 2024, the top-performing product for BC Doobies was Super Silver Haze Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking from September and achieving sales of 5978 units. Big Smooth Pre-Roll 5-Pack (2.5g) held steady in the second position, despite a slight dip in sales compared to September. Bubblegum Ice Cream Pre-Roll 2-Pack (2g) saw an impressive rise to the third position, improving from fifth place the previous month. Mendo Sherb Crasher Pre-Roll 2-Pack (2g) re-entered the rankings in fourth place after being unranked in September. Finally, Crash Test Dummy Pre-Roll 10-Pack (5g) debuted in the rankings at fifth place, marking its first appearance on the leaderboard.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
