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Nov-2024
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Overview
Market Insights Snapshot
BC Doobies has shown varied performance across different categories and regions, with notable movements in the Pre-Roll category. In British Columbia, BC Doobies experienced a downward trend in rankings from August to November 2024, moving from 15th to 24th place. This decline is reflected in their sales figures, which also saw a decrease over the same period. In contrast, their performance in Ontario has been more inconsistent, with rankings fluctuating significantly, from 65th in August to 83rd in November. This variability suggests challenges in maintaining a consistent market presence in Ontario's competitive landscape.
While BC Doobies managed to stay within the top 30 brands in the Pre-Roll category in British Columbia, their absence from the top 30 in Ontario throughout the analyzed months indicates a struggle to capture a significant market share in that province. The sales figures in Ontario also reflect this challenge, as they show a noticeable decline from September to November. The brand's ability to maintain a foothold in British Columbia despite the ranking drop could be attributed to a loyal customer base or effective local strategies, but the contrasting performance in Ontario highlights potential areas for improvement. These insights suggest a need for strategic adjustments to enhance their market position across these regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has experienced a notable shift in its market position from August to November 2024. Initially ranked 15th in August, BC Doobies saw a gradual decline to 24th by November. This downward trend in rank is mirrored by a decrease in sales, which suggests a potential challenge in maintaining its market share. In contrast, Terra Labs has shown a positive trajectory, climbing from 36th in August to 22nd in November, indicating a strong upward momentum in both rank and sales. Meanwhile, Pure Sunfarms and Simply Bare have also seen declines in rank, with Pure Sunfarms dropping out of the top 20 by October and Simply Bare following suit. These shifts suggest a dynamic market environment where BC Doobies faces increasing competition, particularly from brands like Terra Labs that are gaining traction.
Notable Products
In November 2024, the top-performing product for BC Doobies was White Fire OG Pre-Roll 10-Pack (5g) in the Pre-Roll category, achieving the number one rank with notable sales of 3366 units. Following closely, Bubblegum Ice Cream Pre-Roll 2-Pack (2g) secured the second position, while Cool Breeze Pre-Roll 5-Pack (2.5g) came in third. Jean Clouds Van Damme Pre-Roll 10-Pack (5g) ranked fourth, showing a strong presence in the top five. Super Silver Haze Pre-Roll 2-Pack (2g) experienced a significant drop from its consistent first-place ranking in the previous months to fifth place in November. This shift indicates a dynamic change in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
