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Jan-2025
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Overview
Market Insights Snapshot
BC Doobies has demonstrated notable performance in the pre-roll category, with distinct movements across different provinces. In British Columbia, the brand has shown impressive upward momentum, climbing from the 23rd position in November 2024 to the 11th position by January 2025. This positive trend is complemented by a steady increase in sales, suggesting a growing consumer preference for their products in the province. In contrast, Ontario presents a more challenging landscape, where BC Doobies has not managed to break into the top 30 rankings over the observed months. Despite this, there is a slight improvement in their ranking from 82nd in November 2024 to 69th by January 2025, indicating potential for future growth.
Analyzing the sales trajectory, British Columbia stands out with a significant boost in sales from November to January, aligning with their improved rankings. This suggests that BC Doobies' strategies in British Columbia are effectively resonating with consumers. Meanwhile, in Ontario, despite not being in the top 30, the brand's sales have shown a modest increase, hinting at a slowly building brand presence. The contrast between the two provinces highlights the varying market dynamics and consumer preferences, which could inform BC Doobies' strategic focus for further expansion and marketing efforts. The brand's ability to adapt and grow in British Columbia may serve as a model for enhancing their presence in other markets like Ontario.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 16th in October 2024, BC Doobies saw a dip in November, falling out of the top 20, before rebounding to 15th in December and climbing to 11th by January 2025. This recovery indicates a positive trend in sales performance, contrasting with some competitors. For instance, 1964 Supply Co improved its rank from 14th to 10th over the same period, while Redecan maintained a relatively stable position, fluctuating slightly but ending at 12th. Meanwhile, Good Supply experienced a decline from 8th to 13th, and Thumbs Up Brand showed a strong upward trajectory, moving from 17th to 9th. These dynamics suggest that while BC Doobies is gaining ground, it faces stiff competition from brands like Thumbs Up Brand, which
Notable Products
In January 2025, the top-performing product from BC Doobies was Bubblegum Ice Cream Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking from the previous two months with a notable sales figure of 9,326 units. Super Silver Haze Pre-Roll 2-Pack (2g) held steady at the second position, despite a drop in sales from December. Banana Krumble Pre-Roll 2-Pack (2g) emerged in third place, marking its first entry into the rankings. Jean Clouds Van Damme Pre-Roll 10-Pack (5g) climbed to fourth position, improving from its fifth-place rank in November and December. Crash Test Dummy Pre-Roll 10-Pack (5g) reappeared in the rankings at fifth place, having been absent for two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
