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Nov-2024
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Overview
Market Insights Snapshot
Being has demonstrated a strong performance in the Tincture & Sublingual category, particularly in British Columbia, where it has consistently maintained the top rank from August through November 2024. This sustained leadership highlights the brand's dominance and consumer preference in this province. The sales trend for Being in British Columbia shows a significant peak in October, with sales reaching their highest before dropping in November. Meanwhile, in Saskatchewan, Being also holds the number one position from September to November, indicating a robust market presence. However, it is notable that Being did not rank in the top 30 in Saskatchewan in August, suggesting a rapid rise in popularity or strategic market entry that paid off quickly.
In Ontario, Being made its debut in the rankings in November, securing the second position in the Tincture & Sublingual category. This is a significant achievement, considering that Being was not ranked in the top 30 in the preceding months, indicating a successful penetration into the Ontario market. The absence of rankings in August through October in Ontario could be interpreted as either a late market entry or previous underperformance, but the swift climb to second place suggests effective marketing strategies or product reception. These movements across different provinces underscore Being's variable market strategies and the brand's ability to adapt and thrive in diverse regional markets.
Competitive Landscape
In the British Columbia Tincture & Sublingual category, Being has consistently maintained its top position from August to November 2024, indicating a strong market presence and consumer preference. This stability in rank suggests a robust brand loyalty and effective marketing strategies that have kept it ahead of competitors. While specific sales numbers are not disclosed, the trend shows a significant increase in sales from August to October, followed by a slight dip in November. This could indicate a seasonal fluctuation or a response to competitive pressures. The absence of other brands in the top rankings during these months highlights Being's dominance in this category, suggesting that competitors may need to innovate or adjust their strategies to challenge Being's leading position.
Notable Products
In November 2024, the top-performing product for Being remained the THC Fast Acting Oral Quickstrip 10-Pack (100mg) in the Tincture & Sublingual category, maintaining its number one rank consistently from August through November, with notable sales of 2160 units. The CBG :THC 3:1 Red Raspberry Gummies 4-Pack (30mg CBG, 10mg THC) also held its second-place position throughout these months, despite a decline in sales. The CBD Fast Acting Oral Quickstrip 10-Pack (100mg CBD) showed stability in its ranking, improving from fifth in August to third in November. Notably, the CBD/CBN 2:1 Berry Dream Gummies 20-Pack (200mg CBD, 250mg CBN) and CBN/THC 3:1 Blue Raspberry Gummies 4-Pack (30mg CBN, 10mg THC) dropped out of the top rankings by November. These changes indicate a strong preference for the fast-acting oral quickstrips over the gummies within this period.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
