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Oct-2024
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Overview
Market Insights Snapshot
Being has demonstrated a strong performance in the Tincture & Sublingual category, particularly in British Columbia. The brand has consistently maintained the top rank from July through October 2024, showcasing a steady increase in sales each month. This consistent top ranking highlights Being's dominance and popularity in the British Columbia market. In contrast, the brand's absence from the top 30 rankings in any other category across multiple states and provinces suggests a more niche focus or perhaps challenges in expanding their presence in other segments.
Meanwhile, Being made a notable entry into the Saskatchewan market in October 2024, immediately securing the first rank in the Tincture & Sublingual category. This rapid ascent to the top position indicates a successful market entry strategy and suggests potential growth opportunities in this region. However, the lack of rankings in other months or categories in Saskatchewan could imply that the brand is either new to the market or is focusing its efforts on establishing a foothold in this particular category before expanding further. This strategic positioning in Saskatchewan, coupled with their stronghold in British Columbia, could set the stage for future growth and expansion in the Canadian market.
Competitive Landscape
In the British Columbia Tincture & Sublingual category, Being has consistently maintained its top position from July to October 2024, showcasing a strong and stable market presence. This consistent ranking at number one highlights Being's dominance in the category, with a notable increase in sales each month, culminating in a significant rise by October. The absence of other brands in the top 20 during this period suggests that Being has a unique competitive edge, potentially due to product differentiation or brand loyalty. This trend indicates a robust market strategy and a growing consumer base, positioning Being as a leader in this category and state, with no immediate threats from competitors. This consistent performance underscores the importance of strategic marketing and product innovation for maintaining market leadership.
Notable Products
In October 2024, the top-performing product from Being was the THC Fast Acting Oral Quickstrip 10-Pack (100mg) in the Tincture & Sublingual category, maintaining its number one rank for the fourth consecutive month with significant sales of 2399 units. The CBG :THC 3:1 Red Raspberry Gummies 4-Pack (30mg CBG, 10mg THC) followed closely, retaining its second position since August, despite a substantial drop in sales since July. The CBD Fast Acting Oral Quickstrip 10-Pack (100mg CBD) rose to third place, showing a consistent upward trend in sales over the months. The CBN/THC 3:1 Blue Raspberry Gummies 4-Pack (30mg CBN,10mg THC) slipped to fourth place, reflecting a notable decrease in sales. Lastly, the CBD/CBN 2:1 Berry Dream Gummies 20-Pack (200mg CBD, 250mg CBN) held steady in fifth place, although its sales figures have dwindled significantly since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
