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Jan-2025
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Overview
Market Insights Snapshot
Being has demonstrated a strong performance in the Tincture & Sublingual category across several Canadian provinces. Notably, it has maintained a consistent top position in British Columbia from October 2024 through January 2025. However, there is a visible decline in sales figures over these months, which might suggest a saturation in the market or increased competition. In Saskatchewan, Being also held the top rank for October and November 2024, but it did not appear in the top 30 for December and January, indicating a significant drop in market presence or potential supply chain issues. This absence from the rankings could be an area of concern for the brand's market strategy in the province.
In Ontario, Being made a notable entry into the rankings in November 2024, securing the second position. This suggests a positive reception and potential growth in this market, although the lack of data for subsequent months leaves some uncertainty about its sustained performance. The brand's ability to maintain its top position in British Columbia while making inroads in Ontario highlights its strategic focus on expanding its footprint across key markets. However, the absence from rankings in Saskatchewan post-November could necessitate a reevaluation of its approach in that region to regain market share.
Competitive Landscape
In the British Columbia Tincture & Sublingual category, Being has consistently maintained the top rank from October 2024 through January 2025. This stability in rank highlights its strong market presence and consumer preference in the region. Despite a noticeable decline in sales over these months, Being has managed to retain its leadership position, suggesting that competitors have not significantly capitalized on this dip. The absence of other brands in the top ranks during this period indicates a lack of formidable competition, which could either be an opportunity for Being to further solidify its dominance or a potential risk if new entrants emerge. Monitoring these trends and the competitive landscape can provide valuable insights for strategic planning and market positioning.
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Notable Products
In January 2025, Being's top-performing product was the THC Fast Acting Oral Quickstrip 10-Pack (100mg) in the Tincture & Sublingual category, maintaining its number one rank for four consecutive months despite a decline in sales to 1069 units. The CBD Fast Acting Oral Quickstrip 10-Pack (100mg CBD) rose to the second position, marking a significant improvement from its consistent third-place ranking in the previous months. The CBG :THC 3:1 Red Raspberry Gummies 4-Pack (30mg CBG, 10mg THC) dropped to third place, having been second from October through December 2024. The CBD/CBN 2:1 Berry Dream Gummies 20-Pack (200mg CBD, 250mg CBN) re-entered the rankings at fifth place after not being ranked in November and December. The CBN/THC 3:1 Blue Raspberry Gummies 4-Pack (30mg CBN,10mg THC) also made a return to the list, securing the fourth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
