.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Birdies has shown a notable upward trajectory in the Pre-Roll category in Arizona, where it consistently improved its rankings from July through October 2024. Starting at 13th place in July, Birdies climbed to 9th by October, indicating a steady growth in market presence and consumer preference. This improvement is backed by a significant increase in sales from $228,834 in July to $265,218 in October. The brand's ability to move into the top 10 in Arizona suggests strong market penetration and effective brand strategies within the state.
In contrast, Birdies faced challenges in California, where it struggled to break into the top 30 in the Pre-Roll category for several months. Despite a fluctuation in rankings, peaking at 72nd in July and dropping to 95th in August, Birdies managed to recover slightly to 73rd by October. The brand's sales in California reflected this volatility, with a low of $96,465 in August, suggesting competitive pressures or market dynamics that Birdies needs to address. The absence from the top 30 indicates a need for strategic adjustments to capture a larger share of California's expansive market.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Birdies has shown a promising upward trajectory in recent months. Starting from a rank of 13 in July 2024, Birdies climbed to the 9th position by October 2024, indicating a steady improvement in its market presence. This upward movement is notable when compared to competitors like Sublime, which fluctuated slightly but remained around the 9th to 11th positions, and WTF Extracts, which maintained a consistent 8th rank throughout the same period. Meanwhile, Find. experienced a decline from 4th to 7th, potentially opening opportunities for Birdies to capture more market share. Additionally, Roaring 20s showed significant improvement, moving from outside the top 20 to 11th place, which could pose a future challenge for Birdies. This competitive dynamic highlights Birdies' ability to enhance its sales performance and rank amidst fluctuating market conditions, positioning it as a brand to watch in the Arizona pre-roll market.
Notable Products
In October 2024, the top-performing product for Birdies is the Sativa Classic Pre-Roll 10-Pack (7g), maintaining its first-place rank consistently since July 2024 with sales of 3442 units. The Indica Classic Pre-Roll 10-Pack (7g) holds the second rank, showing a steady rise from third place in July and August 2024. The Hybrid Classic Pre-Roll 10-Pack (7g) remains in third place, mirroring its position from September 2024, despite being second in July and August. The Hybrid Ultra Diamond Infused Pre-Roll 3-Pack (2.5g) ranks fourth, regaining its position from July after a dip in September. Lastly, the Indica Ultra Diamond Infused Pre-Roll 3-Pack (2.5g) has seen a decline, moving from fourth place in August to fifth in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
