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Sep-2024
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Overview
Market Insights Snapshot
Birdies has demonstrated a notable upward trend in the Pre-Roll category within Arizona. Starting from a rank of 16 in June 2024, the brand climbed to the 10th position by September 2024. This positive trajectory is accompanied by a steady increase in sales, culminating in over $255,000 by September. Such progress highlights Birdies' growing presence and popularity in the Arizona market, suggesting effective strategies in capturing consumer interest and expanding their market share.
In contrast, Birdies' performance in the California Pre-Roll market presents a more volatile picture. The brand's ranking fluctuated significantly, starting at 80th in June, improving to 66th in July, but then dropping to 87th in August before slightly recovering to 81st in September. Despite these ranking challenges, the sales figures reveal a peak in July, followed by a decline. This inconsistency indicates potential challenges in maintaining a stable foothold in California's competitive landscape, where the brand did not consistently make it into the top 30 rankings, unlike its performance in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Birdies has demonstrated a noteworthy upward trajectory in its ranking from June to September 2024. Starting at the 16th position in June, Birdies climbed to the 10th spot by September, indicating a significant improvement in market presence. This upward movement contrasts with the performance of Shango, which fluctuated and fell out of the top 20 in July, only to regain some ground by September. Meanwhile, Sublime and DTF - Downtown Flower maintained relatively stable rankings, with Sublime consistently holding the 9th position in August and September. WTF Extracts remained a strong competitor, consistently ranking 8th throughout the period. Birdies' rise in rank is accompanied by a steady increase in sales, suggesting growing consumer preference and effective market strategies, setting the stage for potential further gains against its competitors.
Notable Products
In September 2024, Birdies' Sativa Classic Pre-Roll 10-Pack (7g) maintained its position as the top-selling product, consistent with its number one ranking since June. The Indica Classic Pre-Roll 10-Pack (7g) showed a notable improvement, moving up to second place from its consistent third position in previous months, with sales reaching 2852 units. Hybrid Classic Pre-Roll 10-Pack (7g) experienced a slight decline, dropping to third place, despite strong performance in earlier months. The Indica Ultra Diamond Infused Pre-Roll 3-Pack (2.5g) remained stable in fourth place, while the Hybrid Ultra Diamond Infused Pre-Roll 3-Pack (2.5g) entered the rankings in fifth place after not being ranked in August. Overall, the Pre-Roll category continues to dominate Birdies' sales, with minimal shifts in product rankings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
