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Aug-2024
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Overview
Market Insights Snapshot
Birdies has shown notable progress in the Arizona Pre-Roll category, steadily climbing the ranks over the past few months. Starting at the 28th position in May 2024, Birdies moved up to 18th by August 2024. This upward trajectory is indicative of a growing market presence and increased consumer demand. The brand's sales in Arizona have also seen a significant boost, more than doubling from May to August. This positive trend highlights Birdies' successful market penetration and increasing popularity within the state.
In contrast, Birdies' performance in the California Pre-Roll category has been more volatile. While the brand improved its ranking from 82nd in May 2024 to 55th in July 2024, it slipped back to 73rd in August 2024. This fluctuation suggests that Birdies faces stiffer competition or market challenges in California compared to Arizona. Despite the ranking fluctuations, Birdies' sales in California peaked in July before experiencing a decline in August. This indicates potential areas for strategic improvement to stabilize and enhance their market position in California.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Birdies has shown notable upward mobility in recent months. Starting from a rank of 28 in May 2024, Birdies climbed to the 18th position by August 2024. This consistent improvement in rank suggests a positive trend in market acceptance and consumer preference. In comparison, Caviar Gold also improved its rank from 26 to 17 during the same period, indicating a competitive environment. Dutchie experienced fluctuations, dropping from 16 in May to 21 in June, but rebounding to 16 by August, which could imply a volatile but resilient market presence. Meanwhile, FENO and Simply Twisted displayed less dramatic changes, with FENO maintaining a relatively stable rank around 19 and Simply Twisted experiencing a slight decline from 17 to 20. These insights highlight Birdies' significant upward trajectory amidst a competitive and dynamic market, suggesting potential for continued growth and increased market share.
Notable Products
In August 2024, the top-performing product from Birdies was the Sativa Classic Pre-Roll 10-Pack (7g), maintaining its first-place ranking with sales reaching 2557 units. The Hybrid Classic Pre-Roll 10-Pack (7g) held steady at second place, while the Indica Classic Pre-Roll 10-Pack (7g) consistently ranked third. The Indica Ultra Diamond Infused Pre-Roll 3-Pack (2.5g) remained in fourth place, showing a slight increase in sales to 766 units. Lastly, the Sativa Ultra Diamond Infused Pre-Roll 3-Pack (2.5g) stayed in fifth place but saw a notable sales increase from previous months. This consistency in rankings suggests a stable consumer preference for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
