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Sep-2024
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Overview
Market Insights Snapshot
Bison has demonstrated varied performance across different categories in the state of Missouri. In the Capsules category, Bison maintained a steady presence with a consistent rank of 3rd in both June and July 2024, indicating a strong foothold in this segment. However, the absence of ranking data for August and September suggests they might have dropped out of the top 30, which could be a cause for concern. Contrastingly, in the Pre-Roll category, Bison showed slight improvement moving from 35th in June to 32nd in August, before slipping back to 35th in September. This fluctuation suggests a competitive landscape where Bison is struggling to maintain a consistent upward trajectory.
In the Vapor Pens category, Bison's performance has been more volatile. Starting at 48th in June, the brand climbed to 39th in July, indicating a positive reception. However, the subsequent decline to 57th by September marks a significant downturn, possibly reflecting challenges in sustaining growth or competition pressures. Despite these fluctuations, the sales figures reveal an interesting trend with a notable peak in July, followed by a sharp decline in September. This could imply a temporary boost, perhaps due to a promotional event or a new product launch, but the brand's inability to maintain this momentum could be indicative of underlying challenges. To uncover more about what might be driving these trends, further data analysis would be necessary.
Competitive Landscape
In the competitive landscape of Missouri's Pre-Roll category, Bison has shown a relatively stable performance from June to September 2024, maintaining a rank within the low 30s. While Bison's sales figures have seen minor fluctuations, its rank has not experienced significant changes, indicating a consistent market presence. In contrast, Robust has displayed more volatility, peaking at rank 23 in August before dropping to 34 in September, suggesting potential challenges in sustaining its higher sales momentum. Meanwhile, CLOVR has experienced a downward trend, slipping from rank 20 in June to 36 by September, which could signal a decline in consumer preference or market share. Interestingly, TwentyTwenty (IL) re-entered the top 20 in September at rank 33 after missing the list in July and August, indicating a resurgence in sales. These dynamics suggest that while Bison remains a steady player, there are opportunities to capitalize on the fluctuations of competitors to potentially improve its market position.
Notable Products
In September 2024, Johnny's Choice Pre-Roll (1g) emerged as the top-performing product for Bison, achieving the number one rank with sales of 4,876 units. Wedding Crasher Pre-Roll (1g) maintained its strong position at rank two, consistent with its performance in August and July. Apples & Bananas Pre-Roll (1g) saw a decline to third place, having previously held the top spot in August and July. RS11 Pre-Roll (1g) secured the fourth position, dropping from third place in August. Meanwhile, Sunset Sherbert Pre-Roll (1g) entered the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
