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Jan-2025
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Overview
Market Insights Snapshot
Blink has demonstrated a steady presence in the Vapor Pens category in Maryland. Starting from a rank of 28 in October 2024, the brand improved its position to 23 by November and maintained this rank through December. However, there was a slight decline in January 2025, as Blink dropped to rank 24. This consistent performance within the top 30 indicates a solid market presence, although the slight dip in January might suggest increasing competition or shifting consumer preferences. Despite this, Blink's ability to remain within the top 30 highlights its resilience and appeal in the Maryland market.
The sales trajectory of Blink in Maryland's Vapor Pens category shows a notable peak in November 2024, with sales reaching over 200,000 units. This peak suggests a successful marketing campaign or seasonal demand, which was not sustained in the following months as sales slightly decreased in December and January. The absence of Blink in other state rankings or categories implies that its primary strength lies in Maryland's Vapor Pens market. This could indicate either a strategic focus on this particular market or a need for expansion and diversification to enhance its brand footprint across other states and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Blink has shown a dynamic performance over the past few months. Starting from October 2024, Blink was ranked 28th, but it climbed to 23rd in November and maintained this position in December before slightly dropping to 24th in January 2025. This fluctuation in rank reflects a competitive market environment. Notably, Blink's sales peaked in November, surpassing brands like Flower by Edie Parker and Black Label Brand, which were consistently ranked lower. However, Blink's sales in January were lower than those of Organic Remedies, which maintained a higher rank throughout the period. The data suggests that while Blink has the potential to outperform certain competitors, maintaining a stable upward trajectory in sales and rank will be crucial in the highly competitive Maryland vapor pen market.
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Notable Products
In January 2025, the top-performing product from Blink was Fruity Pebbles OG x Sour Dub Sauce Disposable (1g) in the Vapor Pens category, climbing to the number one rank with sales of 619. Chem 4 OG x The White Sauce Disposable (1g) made a significant entry, securing the second position after being unranked in previous months. Shrieker Sauce Disposable (1g) maintained a steady presence, holding the third rank consistently. Cherry AK47 Sauce Disposable (1g) experienced a decline, dropping to fourth place from its previous top position in October and November 2024. Mile High Volcano Sauce Disposable (1g) entered the rankings at fifth place, marking its presence in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
