Bloom

Data Snapshot: Dec 06, 2024
Bloom Cannabis Brand Logo
$1M+

Nov-2024

Sales

Decline

Trend

6-Month

322

Product Count

SKUs

Bloom

Overview

Established in 2014, Los Angeles-based Bloom is a trailblazer in the cannabis industry, specializing in consistent, tastefully crafted vape formulas and curated strains that cater to all levels of consumers. With a distinctive visual identity anchored in bright, bold red hues, it deviates from the prevalent green palette of its peers and pioneers an innovative brand aesthetic. Its diverse ownership, including veterans and minorities, along with its multi-state operational presence, positions Bloom as a representative frontrunner in the U.S. legal cannabis and hemp sector.
Product Trends

Bloom Categories

Bloom Sales

Market Insights Snapshot

Bloom Historical Sales by Category

The performance of Bloom in the Vapor Pens category shows varied results across different states. In California, Bloom maintained a steady ranking at 14th place from August through November 2024, despite a slight fluctuation in sales figures, indicating a stable market presence. In contrast, their performance in Illinois has seen a decline, with Bloom dropping from 18th place in August to 25th by November. This downward trend suggests challenges in maintaining competitive positioning in the Illinois market. Meanwhile, in Michigan, Bloom struggled to break into the top 30, starting at 41st place in August and only improving slightly to 36th by November. This indicates a potential area for strategic focus to enhance their market penetration.

Interestingly, New York presents a more positive outlook for Bloom. The brand improved its ranking from 28th in August to 23rd in November, alongside an increase in sales, particularly notable in the jump from September to November. This upward movement suggests a strengthening brand presence and possibly effective marketing strategies or product offerings resonating well with the New York consumer base. However, the sales figures in New York also highlight a period of volatility, with a dip in October before rebounding in November. This indicates a market that could be sensitive to external factors or seasonal trends, warranting further analysis for sustained growth.

Nov-2024 Rank
Vapor Pens
14
25
36
23
Bloom

Competitive Landscape

In the competitive California Vapor Pens market, Bloom has consistently maintained its rank at 14th place from August to November 2024, indicating a stable position amidst fluctuating sales figures. Despite a slight decline in sales from August to October, Bloom's sales rebounded slightly in November, suggesting resilience in a competitive landscape. Notably, West Coast Cure experienced a downward trend, dropping from 9th to 15th place, which could present an opportunity for Bloom to capture market share from a weakening competitor. Meanwhile, Cold Fire and Gelato have shown more volatility in their rankings, with Cold Fire falling from 8th to 13th and Gelato maintaining a slightly higher rank at 12th. This competitive dynamic highlights the importance for Bloom to leverage its stable ranking to potentially climb higher in the ranks by capitalizing on the inconsistencies of its competitors.

Bloom market ranking for CA Vapor Pens

Bloom

Notable Products

In November 2024, Bloom's top-performing product was the Pineapple Express Live Resin Surf Disposable (1g) in the Vapor Pens category, maintaining its number one rank from the previous two months with impressive sales of 6,355 units. The Maui Wowie Live Resin Surf Disposable (1g) also held steady in the second position, showing consistent demand. A new entrant, Cereal Milk Live Resin Surf Disposable (1g), debuted at rank three, indicating strong initial sales. Skywalker OG Live Resin Surf Disposable (1g) slipped from third to fourth place, while GMO Cookies Live Resin Disposable (1g) entered the rankings at fifth, showcasing a diverse interest in Bloom's product range. The rankings suggest a stable preference for Bloom's Vapor Pens, with Pineapple Express leading the pack.

Product Rank
Category
Aug-2024
Sep-2024
Oct-2024
Nov-2024
Pineapple Express Live Resin Surf Disposable (1g)
Vapor Pens
2
1
1
1
Maui Wowie Live Resin Surf Disposable (1g)
Vapor Pens
1
2
2
2
Cereal Milk Live Resin Surf Disposable (1g)
Vapor Pens
>5
>5
>5
3
Skywalker OG Live Resin Surf Disposable (1g)
Vapor Pens
>5
>5
3
4
GMO Cookies Live Resin Disposable (1g)
Vapor Pens
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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