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Oct-2024
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Overview
Market Insights Snapshot
Bloom's performance in the Vapor Pens category has shown varied trends across different states. In California, Bloom maintained a stable position, consistently ranking 14th from August to October 2024. However, the sales figures in this state indicate a gradual decline over the months, suggesting potential market challenges or increased competition. In contrast, Illinois presented a fluctuating trajectory, where Bloom improved its ranking from 21st in July to 18th in August, only to drop to 23rd by October, which might be a point of concern for the brand as it indicates a loss of market share despite a mid-summer peak in sales.
In Michigan, Bloom did not rank in the top 30 in July but saw a gradual rise, reaching 33rd by October, reflecting a positive trend and potential growth opportunities in this market. Meanwhile, in New York, Bloom's ranking fluctuated, moving from 26th in July to 22nd in September before slipping back to 25th in October, which suggests a volatile market presence. The sales trends in New York, with a peak in September followed by a decline, could indicate seasonal demand or competitive pressures. These movements across states highlight the dynamic nature of Bloom's market performance, with both growth potential and areas needing strategic focus.
Competitive Landscape
In the competitive landscape of California's vapor pen market, Bloom has maintained a consistent rank of 14th from August to October 2024, despite a gradual decline in sales over these months. This stability in rank suggests that while Bloom is experiencing a downturn in sales, its competitors are facing similar challenges. Notably, West Coast Cure has seen a decline in rank from 8th in July to 12th in October, with sales figures also decreasing, albeit from a higher starting point than Bloom. Meanwhile, Cold Fire experienced a drop from 8th in September to 13th in October, indicating potential volatility among higher-ranked competitors. On the other hand, Jeeter and Dabwoods Premium Cannabis have remained close behind Bloom, with Jeeter consistently ranking 15th and Dabwoods improving from 18th in July to 15th in October. These dynamics highlight a competitive environment where Bloom's position remains relatively secure, but ongoing sales declines could pose a risk if competitors begin to stabilize or improve their performance.
Notable Products
In October 2024, Bloom's top-performing product was the Pineapple Express Live Resin Surf Disposable (1g) in the Vapor Pens category, maintaining its number one rank from September with sales of 4312 units. The Maui Wowie Live Resin Surf Disposable (1g) slipped to the second position, having been the leader in July and August. Cereal Milk Live Rosin Surf Disposable (0.5g) held steady at the third rank since its debut in September. Skywalker OG Live Resin Surf Disposable (1g) entered the rankings at fourth place in October. Forbidden Fruit Live Resin Surf Disposable (1g) remained consistent at the fifth position, showing stability in its sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
