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Jan-2025
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Overview
Market Insights Snapshot
Boujee Blendz has demonstrated notable performance in the Vapor Pens category across different states, with particularly strong growth in Oregon. In Oregon, the brand climbed from a rank of 15 in October 2024 to an impressive rank of 10 by January 2025. This upward trajectory indicates a robust increase in market presence and consumer preference, as reflected in their rising sales figures. The brand's ability to improve its ranking consistently over these months suggests effective market strategies and possibly a positive reception of their product offerings among consumers.
However, it is important to note that Boujee Blendz did not make it into the top 30 brands in certain other states and categories, which could be a point of concern or an area for potential growth. Their absence from these rankings might indicate either a lack of market penetration or competition that is currently outperforming them. This presents both a challenge and an opportunity for Boujee Blendz to explore new strategies to enhance their market presence in these regions. By identifying the factors contributing to their success in Oregon, the brand could replicate these strategies to improve performance in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Boujee Blendz has shown a notable upward trajectory in rankings over the past few months, moving from 15th place in October 2024 to an impressive 10th place by January 2025. This improvement in rank is accompanied by a significant increase in sales, particularly evident in January 2025, where Boujee Blendz outperformed several competitors. For instance, Rogue Gold, which fluctuated between 16th and 10th place, saw a decline in rank to 12th in January, despite a steady sales performance. Meanwhile, Sessions Cannabis Extract experienced a dramatic rise from 19th to 11th place, indicating a competitive surge in the market. However, Boujee Blendz's consistent climb in both rank and sales suggests a strengthening brand presence, potentially attributed to effective marketing strategies or product innovations that resonate well with consumers in Oregon's vapor pen category.
Notable Products
In January 2025, the top-performing product for Boujee Blendz was the Tutti Frutti Live Resin Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its leading position from the previous month with sales of 6319 units. The Pineapple Liquid Diamonds Flavored Distillate Cartridge (1g) debuted in the rankings at second place, showcasing strong initial performance. The Blueberry Live Diamonds Cartridge (1g), which previously held the top spot in October and November 2024, ranked third in January 2025, indicating a slight decline in its ranking. The Maraschino Cherry Live Resin Liquid Diamonds Cartridge (1g) improved its position from fifth in December to fourth in January. Lastly, the Mango Liquid Diamonds Flavored Distillate Cartridge (1g) maintained a stable presence, moving from fourth to fifth place, despite consistent sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
