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Jan-2025
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Overview
Market Insights Snapshot
In the state of Nevada, BOUNTI has shown a consistent presence in the Vapor Pens category over the last few months. After initially ranking 19th in October 2024, the brand improved its position to 16th in both November and December. However, by January 2025, BOUNTI returned to the 19th spot, indicating a slight dip in performance. This fluctuation in ranking suggests a competitive landscape in Nevada's Vapor Pens market, where BOUNTI has managed to maintain a top 20 presence, albeit with some challenges in sustaining upward momentum. Notably, the brand's sales peaked in December 2024, highlighting a period of strong consumer demand during the holiday season.
While BOUNTI has managed to stay within the top 30 brands in Nevada for Vapor Pens, its absence from the rankings in other states and categories could point to areas where the brand might focus on expanding its market presence. The lack of a ranking in other regions may suggest either a strategic focus on the Nevada market or potential opportunities for growth in untapped markets. Understanding these dynamics can be crucial for stakeholders looking to leverage BOUNTI's strengths and address potential gaps in its market strategy.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, BOUNTI has shown a dynamic performance with its rank fluctuating between 16th and 19th from October 2024 to January 2025. Notably, BOUNTI maintained a consistent 16th rank in November and December 2024, indicating a period of stable sales performance. However, the brand experienced a dip back to 19th in January 2025, suggesting potential challenges or increased competition. In contrast, Packs (fka Packwoods) demonstrated a remarkable improvement, jumping from outside the top 20 in October to 13th in November, before settling at 17th in December. This upward trajectory highlights a significant competitive threat to BOUNTI. Meanwhile, Bonanza Cannabis Company and Royalesque maintained relatively stable positions, with Bonanza hovering around the 20th rank and Royalesque consistently at 19th or 20th, posing less immediate pressure on BOUNTI's market share. The emerging presence of Mojo (Edibles), which climbed from outside the top 20 to 18th by January 2025, further intensifies the competitive environment, urging BOUNTI to strategize effectively to sustain and improve its market position.
Notable Products
In January 2025, the top-performing product for BOUNTI was the OG Blackberry Distillate Disposable (0.5g) in the Vapor Pens category, which climbed to the number one spot from third place in December 2024, with sales reaching 512 units. The Tropical Trainwreck Live Resin Disposable (0.5g) maintained a strong position, ranking second after a rise from fifth in November 2024. Blue Dream Distillate Disposable (0.5g), previously the top performer in December, fell to third place despite having led the sales in the previous month. Guava OG CO2 Distillate Cartridge (0.5g) made a notable appearance at fourth place, marking its debut in the rankings. Creamsicle Distillate Disposable (0.5g) remained steady at fifth place, showing consistent performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
