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Oct-2024
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Overview
Market Insights Snapshot
BOUNTI has shown a dynamic performance in the Vapor Pens category across different states, with notable fluctuations in rankings over the past few months. In Nevada, the brand has seen its ranking improve from 24th in July 2024 to 16th in September, before dropping slightly to 19th in October. This suggests a competitive landscape where BOUNTI is actively maintaining its presence, although the dip in October might indicate increasing competition or market shifts. The sales figures corroborate this trend, with a peak in August followed by a slight decline in subsequent months, indicating a potential seasonal effect or varying consumer preferences.
Across other states and categories, BOUNTI's presence varies significantly, with some regions not seeing the brand in the top 30 at all. This absence can be interpreted in multiple ways; it might suggest untapped potential markets or areas where the brand faces substantial competition. The brand's ability to climb into the top 20 in Nevada's Vapor Pens category, despite not being present in the top 30 in other regions, highlights both its strengths in certain markets and the challenges it faces in others. Understanding these dynamics can provide valuable insights into market strategies and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, BOUNTI has demonstrated notable fluctuations in its market position from July to October 2024. Initially ranked 24th in July, BOUNTI surged to 16th place by September, showcasing a significant upward trajectory in its market presence. However, a slight dip to 19th in October indicates a competitive pressure from brands like Dime Industries, which consistently improved its rank, reaching 18th in October. Despite this, BOUNTI's sales performance remained robust, particularly in August and September, where it outperformed Church Cannabis Co., which only re-entered the top 20 in October. Meanwhile, Royalesque emerged as a formidable competitor, climbing to 17th place in October, suggesting an increasingly competitive market environment that BOUNTI must navigate to maintain and enhance its sales and rank in the Nevada vapor pen category.
Notable Products
In October 2024, the top-performing product for BOUNTI was OG Blackberry Distillate Disposable (0.5g) in the Vapor Pens category, climbing to the first rank with sales of 472 units. Tropical Trainwreck Live Resin Disposable (0.5g) maintained its consistent performance, holding steady at the second rank for the third consecutive month. Blue Dream Distillate Disposable (0.5g), previously the top product, dropped to third place despite having been ranked first from July to September. Creamsicle Distillate Disposable (0.5g) slipped to fourth place, showing a decline in sales compared to previous months. Notably, Creamsicle Distillate Cartridge (0.5g) entered the rankings for the first time in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
