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Nov-2024
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Overview
Market Insights Snapshot
Bubble Kush has demonstrated varied performance across different Canadian provinces, particularly within the Beverage category. In British Columbia, the brand has shown remarkable growth, climbing from the third position in August 2024 to securing the top spot in both October and November 2024. This upward trajectory is underpinned by a consistent increase in sales, culminating in a notable peak of 220,739 CAD in November. Conversely, in Alberta, Bubble Kush maintained a steady sixth rank from September to November, despite a gradual decline in sales figures, indicating potential challenges in market expansion or increased competition within the province.
In Ontario, Bubble Kush has seen a modest but positive trend, moving from the 12th rank in August to the 9th rank by October and November 2024. This suggests a strengthening presence in the province, likely driven by effective market strategies or consumer preference shifts. However, it is important to note that Bubble Kush did not make it into the top 30 brands in any other provinces or states, which could be indicative of limited distribution or brand recognition challenges outside these key markets. This absence from the rankings in other areas could represent a significant opportunity for growth if addressed strategically.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Bubble Kush has demonstrated a remarkable ascent in the rankings over the past few months. Starting from a rank of 3rd in August 2024, Bubble Kush climbed to the top position by October 2024 and maintained its lead through November 2024. This upward trajectory is indicative of a strong growth strategy and increasing consumer preference. In contrast, XMG, which held the top position in August and September, slipped to 2nd place in October and November, suggesting a potential shift in market dynamics. Meanwhile, Sweet Justice remained steady at 3rd place from September onwards, indicating consistent performance but not enough to challenge Bubble Kush's rise. The data highlights Bubble Kush's successful efforts in capturing market share and suggests a promising trend for future sales in this competitive category.
Notable Products
In November 2024, Bubble Kush's top-performing product was the Root Beer Beverage (10mg THC, 355ml) in the Beverage category, maintaining its first-place ranking for four consecutive months with a sales figure of 38,385 units. The Orange Soda (10mg THC, 355ml) also held steady in second place, showing consistent performance since August. Similarly, the Lemon Lime Soda (10mg THC, 355ml) remained in third place, indicating stable consumer preference. The Original Cola (10mg THC, 355ml) continued to rank fourth, although its sales figures have significantly declined over the months. Overall, the rankings have remained unchanged from previous months, demonstrating a strong and consistent market position for these beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
