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Jan-2025
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Overview
Market Insights Snapshot
Bubble Kush has been showing notable performance across the Beverage category in several Canadian provinces. In Alberta, the brand has seen a steady improvement in its rankings, moving from sixth place in October 2024 to fourth place by January 2025. This upward trend indicates a growing consumer preference for Bubble Kush beverages in the province. Meanwhile, in British Columbia, Bubble Kush maintained the top spot from October through December 2024, before dropping to third place in January 2025. Despite this slight decline, the brand's consistent high rankings reflect its strong market presence in British Columbia.
In Ontario, Bubble Kush has maintained a stable position, consistently ranking ninth over the reported months. This steadiness suggests a loyal customer base, though there is room for growth to break into higher ranks. Notably, the brand's absence from the top 30 in other provinces or states indicates potential areas for expansion or increased marketing efforts. These insights into provincial performances can guide strategic decisions for Bubble Kush as they aim to strengthen their foothold in the competitive cannabis beverage market.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Bubble Kush has experienced notable fluctuations in its market position over the past few months. Initially holding the top rank from October to December 2024, Bubble Kush saw a decline to the third position by January 2025. This shift can be attributed to the aggressive performance of XMG, which climbed from the second position in October and November to claim the top spot by January 2025. Meanwhile, Sweet Justice maintained a strong presence, consistently ranking in the top three, even securing the second position in December and January. Despite the drop in rank, Bubble Kush's sales remained robust, peaking in December 2024 before a slight decline in January 2025. The competitive dynamics suggest that while Bubble Kush remains a strong contender, it faces significant pressure from other leading brands like XMG and Sweet Justice, necessitating strategic adjustments to regain its top position.
Notable Products
In January 2025, Bubble Kush's Root Beer Beverage (10mg THC, 355ml) maintained its position as the top-performing product, with sales reaching 30,704 units. The Orange Soda (10mg THC, 355ml) continued to hold the second spot, demonstrating consistent popularity with a slight dip in sales compared to December. Lemon Lime Soda (10mg THC, 355ml) also retained its third-place ranking, showing stable sales performance. Original Cola (10mg THC, 355ml) remained in fourth place, with minimal changes in its sales figures. The rankings for these beverages have remained unchanged since October 2024, indicating a stable preference pattern among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
