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Sep-2024
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Overview
Market Insights Snapshot
Bubble Kush has demonstrated notable performance in the Beverage category across several Canadian provinces. In Alberta, the brand has consistently remained within the top 10, with a slight dip from the 5th to the 6th position in September 2024. Despite this minor setback, sales have shown a healthy upward trend, with September sales reaching over 120,000 CAD. Meanwhile, in British Columbia, Bubble Kush has maintained a strong presence, holding the 3rd position for two consecutive months before climbing to the 2nd position in September, indicating a robust consumer preference in this region.
In Ontario, Bubble Kush has made significant strides in improving its ranking within the Beverage category. Starting from the 18th position in June, the brand advanced to the 10th position by September, reflecting a growing market penetration and consumer acceptance. This upward movement is particularly impressive given the competitive nature of the Ontario market. However, it's important to note that while Bubble Kush has made impressive gains in these provinces, the absence of rankings in other states or provinces suggests areas where the brand is either not present or not performing within the top 30, which could be a potential area for strategic focus and expansion.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Bubble Kush has demonstrated a notable upward trajectory in its market position. Over the past few months, Bubble Kush has consistently held the third rank from June to August 2024, before advancing to the second position in September 2024. This upward movement is significant, especially considering the consistent dominance of XMG, which maintained the top rank throughout the same period. Meanwhile, Sweet Justice experienced a slight decline, dropping from second to third place by September. Another noteworthy competitor, Green Monke, showed a remarkable rise from ninth to fourth place, indicating a potential future challenge for Bubble Kush. The sales trends suggest that while Bubble Kush is gaining momentum, it faces stiff competition from both established and emerging brands in the market.
Notable Products
In September 2024, Bubble Kush's top-performing product was the Root Beer Beverage (10mg THC, 355ml) in the Beverage category, maintaining its number one rank for four consecutive months with sales reaching 31,999 units. Following closely, the Orange Soda (10mg THC, 355ml) held the second position, showing a consistent climb from third place in June 2024. The Lemon Lime Soda (10mg THC, 355ml) remained steady in third place, with a notable increase in sales figures since June. The Original Cola (10mg THC, 355ml) consistently ranked fourth throughout the months, with no significant change in its sales trajectory. Overall, Bubble Kush's beverages have shown stable rankings with gradual sales growth across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
