Oct-2024
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Overview
Market Insights Snapshot
Bubble Kush has demonstrated notable performance in the Beverage category across various Canadian provinces. In Alberta, the brand has maintained a steady presence, ranking consistently between 5th and 7th place from July to October 2024. This stability suggests a solid consumer base and effective brand positioning in the province. Meanwhile, in British Columbia, Bubble Kush has shown impressive upward momentum, climbing from 3rd place in July to securing the top spot by October. This ascent in rankings is indicative of a growing market share and possibly a strong reception of their product offerings in the region.
In Ontario, Bubble Kush has also been on an upward trajectory, moving from 12th place in July to 9th place by October. This rise in rankings highlights a positive trend, although the brand still has room to grow to break into the top tier of the market. It's worth noting that the absence of Bubble Kush in the top 30 rankings in some states or categories could suggest areas where the brand might need to strengthen its market presence or adapt its strategy. The brand's performance across these provinces underscores the importance of regional strategies and consumer preferences in shaping market success.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Bubble Kush has demonstrated a notable upward trajectory in both rank and sales. Initially ranked third in July and August 2024, Bubble Kush climbed to second place in September and ultimately secured the top position in October 2024. This ascent is particularly significant given the performance of its competitors. XMG, which dominated the first position from July through September, experienced a decline to second place in October, indicating a shift in consumer preference or market dynamics. Meanwhile, Sweet Justice maintained a steady presence in the rankings, holding the second position in July and August before dropping to third in September and October. The consistent improvement in Bubble Kush's ranking, coupled with its sales growth, suggests a strengthening brand presence and an effective market strategy that is resonating well with consumers in the region.
Notable Products
In October 2024, Bubble Kush's top-performing product was Root Beer Beverage (10mg THC, 355ml), maintaining its first-place rank for the fourth consecutive month with impressive sales of 32,529 units. Orange Soda (10mg THC, 355ml) consistently held the second position, while Lemon Lime Soda (10mg THC, 355ml) remained third, indicating stable consumer preference. Original Cola (10mg THC, 355ml) continued its streak at the fourth position, though its sales figures were notably lower than other products. The rankings for these beverages have remained unchanged since July 2024, highlighting a consistent trend in customer loyalty and product performance. This stability suggests a strong brand presence and consumer satisfaction with Bubble Kush's beverage offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.