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Aug-2024
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Overview
Market Insights Snapshot
C Minor has shown consistent performance in the Ontario market across different categories. In the Capsules category, C Minor has maintained a steady rank of 8th place from May through August 2024, reflecting stable consumer demand and possibly effective market strategies. This consistent ranking is indicative of a strong foothold in the Capsules segment within Ontario. On the other hand, the Oil category has seen more fluctuation, with C Minor moving between 12th and 14th place over the same period. This variability suggests potential challenges in maintaining a competitive edge in the Oil market, though the brand did see a notable increase in sales in July before experiencing a drop in August.
In terms of sales trends, C Minor's performance in Ontario's Capsules category has been on an upward trajectory, with sales peaking in July 2024. This growth trend is a positive indicator of the brand’s increasing popularity and market penetration in this segment. Conversely, the Oil category has shown a more volatile sales pattern, with a significant dip in August 2024 after a strong performance in July. The absence of C Minor in the top 30 brands in other states or categories suggests that while the brand has a solid presence in Ontario, there is room for growth and expansion into other markets and product segments.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, C Minor has consistently held the 8th rank from May to August 2024. This stability is notable given the fluctuations observed in other brands. For instance, Indiva experienced a decline from 6th to 9th place over the same period, which could indicate a potential opportunity for C Minor to climb higher if this trend continues. Meanwhile, Dosecann maintained a steady 6th rank, showing robust performance and posing a significant competitive threat. Stigma Grow remained at the 10th position, while Vortex Cannabis Inc. showed some volatility, missing the top 20 in May but climbing to 9th in June and July before settling back to 7th in August. This dynamic market environment suggests that C Minor's consistent ranking could be leveraged as a strength, but also highlights the need for strategic initiatives to capitalize on competitors' weaknesses and improve its market position.
Notable Products
In August 2024, the top-performing product from C Minor was CBD Fast Acting 50 Max Softgels 30-Pack (1500mg CBD) in the Capsules category, maintaining its number one rank with a sales figure of 1851. The CBD 50 Max 3000 Oil Drops (60ml) in the Oil category climbed to the second position from a consistent third in the previous months. CBD Isolate 100 Max 3000 Oil (30ml) in the Oil category dropped to the third position from its previous second-place ranking. Both CBG:CBD 1:2 Max 2250 Ultra Formula Oil (30ml) and Fast Acting Max Softgels 30-Pack (300mg) in the Capsules category shared the fourth position, with their rankings fluctuating slightly over the past months. Overall, the sales figures show some stability in the top products, with minor shifts in rankings indicating competitive performance among the leading items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
