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Nov-2024
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Overview
Market Insights Snapshot
CANN Social Tonics has demonstrated consistent performance in the California market, maintaining a steady third place in the beverage category from August to November 2024. This stability is noteworthy given the competitive nature of the California cannabis market. In contrast, the brand's presence in Massachusetts has shown some fluctuation, with rankings shifting slightly between third and fourth place over the same period. Despite these minor changes, CANN Social Tonics has managed to remain a top contender, reclaiming the third position in November. Such resilience in these states highlights the brand's strong market presence and consumer appeal within the beverage category.
In Illinois, CANN Social Tonics has made notable progress, entering the top 30 rankings in September and maintaining a position around the 13th and 14th spots through November. This is a positive development for the brand, indicating growing recognition and acceptance among consumers in Illinois. However, the absence of a ranking in August suggests that the brand was not previously a significant player in this market, marking the recent months as a period of growth and expansion. The trends across these states underscore varying levels of market penetration and suggest potential areas for strategic focus and development.
Competitive Landscape
In the competitive landscape of the California beverage category, CANN Social Tonics consistently holds the third position from August to November 2024, demonstrating stability in its market presence. Despite a slight dip in sales from August to September, CANN Social Tonics rebounded in October, maintaining its rank against strong competitors. St Ides and Uncle Arnie's secure the first and second ranks respectively, with significantly higher sales figures, indicating a robust market dominance. Meanwhile, Manzanita Naturals and Pabst Labs fluctuate between fourth and fifth positions, with sales figures trailing behind CANN Social Tonics. This data suggests that while CANN Social Tonics is a strong contender, it faces stiff competition from brands with higher sales volumes, highlighting the importance of strategic marketing and product differentiation to potentially climb higher in rank.
Notable Products
In November 2024, the top-performing product from CANN Social Tonics was the CBD/THC 2:1 Lemon Lavender Social Tonic 6-Pack, maintaining its first-place rank for four consecutive months with sales of 5,193 units. The CBD/THC 2:1 Blood Orange Cardamom Social Tonic 6-Pack consistently held the second position, though its sales slightly decreased to 4,543 units. The Hi Boy - Blood Orange Cardamom Social Tonic 4-Pack remained in third place, showing stable sales performance. The Hi Boy - Lemon Lavender Social Tonic 4-Pack dropped to fourth place after a brief climb to third in September 2024. Lastly, the Hi Boys - Lemon Lavender Social Tonic consistently ranked fifth, with a slight increase in sales compared to October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
