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Jan-2025
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Overview
Market Insights Snapshot
CANN Social Tonics has showcased a consistent performance in the California beverage category, maintaining a steady rank of 3rd from October 2024 to January 2025. This stability in ranking is accompanied by a noticeable upward trend in sales, peaking at $494,909 in January 2025, indicating a strong foothold in the market. In Massachusetts, the brand has improved its position slightly, moving from 4th in October 2024 to 3rd in November 2024, and maintaining this rank through January 2025. This is complemented by a gradual increase in sales, reflecting growing consumer interest and market penetration in the state.
In contrast, CANN Social Tonics seems to face challenges in Illinois, where it consistently holds the 14th position in the beverage category from October 2024 to January 2025. Despite this stable ranking, the sales figures show fluctuations, with a peak in December 2024, followed by a decline in January 2025. This suggests that while the brand has a presence, it struggles to break into the top tier of the market in Illinois. The absence of CANN Social Tonics from the top 30 in other states and categories highlights both the brand's focused market strategy and potential areas for growth and expansion.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, CANN Social Tonics consistently holds the third rank from October 2024 through January 2025, showcasing a stable position amidst fierce competition. Despite being outpaced by St Ides, which maintains a dominant first position with significantly higher sales figures, and Uncle Arnie's in second place, CANN Social Tonics demonstrates a positive sales trajectory, with a notable increase in sales from November 2024 to January 2025. This upward trend suggests a growing consumer preference and market penetration for CANN Social Tonics, potentially narrowing the gap with its competitors. Meanwhile, Manzanita Naturals and Pabst Labs remain consistently ranked at fourth and fifth, respectively, indicating a stable but less competitive position compared to CANN Social Tonics.
Notable Products
In January 2025, the top-performing product for CANN Social Tonics was the CBD/THC 2:1 Lemon Lavender Social Tonic 6-Pack, which reclaimed its number one rank after being second in December 2024, with sales reaching 6179 units. The CBD/THC 2:1 Blood Orange Cardamom Social Tonic 6-Pack followed closely, maintaining a strong position at rank two, although it slipped from the top spot it held in December. The Hi Boy Blood Orange Cardamom Social Tonic 4-Pack consistently held its third-place position across the last four months. The Hi Boy Lemon Lavender Social Tonic 4-Pack and Hi Boys Lemon Lavender Social Tonic remained steady at ranks four and five, respectively, showing consistent performance. Notably, all products in the Beverage category have shown consistent rankings, indicating stable consumer preferences within this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
