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Sep-2024
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Overview
Market Insights Snapshot
In the state of California, Canna-Lean has experienced notable fluctuations in its performance within the Beverage category over the past few months. Starting off in June 2024, Canna-Lean held a strong position at rank 7, but by September 2024, it had slipped to rank 14. This downward trend is indicative of either increasing competition or potential shifts in consumer preferences. Despite this drop in ranking, the brand still managed to maintain a presence within the top 15, which suggests that while their sales have decreased, they remain a significant player in the California beverage market.
Examining the sales figures, Canna-Lean saw a consistent decline from June to September, with sales decreasing from over $212,000 in June to just under $56,000 in September. This sharp decline in sales could be attributed to various factors such as seasonal demand changes, market saturation, or pricing strategies. Notably, the brand did not make it into the top 30 rankings in any other state or province during this period, which highlights a potential area for growth or a need for strategic reevaluation in regions outside of California. As they analyze these trends, Canna-Lean may need to consider innovative marketing strategies or product diversification to regain their competitive edge in the increasingly crowded cannabis beverage market.
Competitive Landscape
In the competitive California beverage category, Canna-Lean has experienced notable fluctuations in its ranking over the past few months, indicating a dynamic market presence. Initially ranked 7th in June 2024, Canna-Lean saw a decline to 10th in July and 9th in August, ultimately dropping to 14th by September. This downward trend in rank coincides with a significant decrease in sales, suggesting increased competition and potential market challenges. Competitors such as Cannavis Syrup and CQ (Cannabis Quencher) have maintained more stable positions, with Cannavis Syrup consistently ranking around 12th and CQ hovering between 13th and 14th, despite their own sales declines. Meanwhile, High Power has shown some volatility, peaking at 13th in August before settling at 15th in September, indicating a competitive push that may have impacted Canna-Lean's market share. The data suggests that while Canna-Lean has a strong presence, it faces significant competition from brands that are either maintaining or improving their market positions.
Notable Products
In September 2024, the top-performing product for Canna-Lean was the Xtreme - Grape Syrup (1000mg THC, 60ml, 2oz), which climbed to the number one spot with sales of 2571 units. This product showed a significant improvement from its fourth-place ranking in August. The Xtreme - OG Syrup (1000mg THC, 2oz, 60ml) maintained a strong performance, holding steady in second place for the month. Meanwhile, the Xtreme - Sugar Free Syrup (1000mg THC, 2oz, 60ml) saw a drop to third place from its previous second-place ranking in August. The Xtreme - Watermelon Syrup (1000mg THC, 60ml, 2oz) continued to decline, ending the month in fourth place with a notable decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
