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Jul-2024
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Overview
Market Insights Snapshot
Clouds Vapes has experienced notable fluctuations in its performance across different states and categories in recent months. In Missouri, the brand's ranking in the Vapor Pens category has seen a downward trend, starting at 14th place in April 2024 and dropping to 30th place by July 2024. This decline is reflected in their monthly sales figures, which fell from $655,192 in April to $271,697 in July. The significant drop in sales and ranking indicates a challenging period for Clouds Vapes in this state, suggesting potential issues with market competition or consumer preferences.
Examining Clouds Vapes' performance across other states and categories reveals a mixed picture. While specific rankings for other states and categories are not provided here, it is important to note that missing rankings in any month imply that the brand did not make it into the top 30, which can be seen as a negative indicator of performance. This sporadic presence in the top rankings suggests that Clouds Vapes may be struggling to maintain a consistent market position across different regions. However, these insights also highlight opportunities for the brand to identify and address the factors contributing to these fluctuations, potentially leading to more stable and improved performance in the future.
Competitive Landscape
In the Missouri Vapor Pens category, Clouds Vapes has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position at rank 14 in April 2024, Clouds Vapes saw a decline to rank 21 in May, a slight recovery to rank 18 in June, and a significant drop to rank 30 in July. This downward trend in rank is mirrored by a corresponding decrease in sales, from a high in April to a substantial dip by July. In contrast, competitors like Nuvata and Smokey River Cannabis have shown steady improvements in both rank and sales, with Nuvata climbing from rank 38 to 31 and Smokey River Cannabis moving from rank 36 to 32 over the same period. Meanwhile, Proper Cannabis and Flora Farms have also seen varying degrees of success, with Flora Farms notably peaking at rank 19 in June before falling back to 27 in July. These dynamics suggest that while Clouds Vapes initially held a competitive edge, it faces increasing pressure from rising brands, indicating a need for strategic adjustments to regain its market position.
Notable Products
In July 2024, the top-performing product from Clouds Vapes was Blue Razz Distillate Cartridge (1g) in the Vapor Pens category, achieving the highest sales figure of 844 units. Following closely, Fruit Punch Distillate Disposable (1g) secured the second position with notable sales. Ranked third was Slurricane Distillate Cartridge (1g), while Lime Sorbet Distillate Cartridge (1g) and Limoncello Distillate Disposable (1g) took the fourth and fifth positions, respectively. These rankings are new for July 2024, as no previous month rankings were recorded for these products. The sales figures indicate a strong market presence and increasing popularity for these vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
