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Jan-2025
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Overview
Market Insights Snapshot
Clouds Vapes has shown a notable performance in the Vapor Pens category in Missouri over the past few months. The brand experienced a slight dip in its ranking from 17th in October 2024 to 20th in both November and December 2024, before rebounding back to the 17th position in January 2025. This fluctuation in rankings coincided with a decrease in sales from October to December, followed by a significant increase in January. The sales trend suggests a possible seasonal effect or successful marketing strategy that helped regain its standing in the market.
While Clouds Vapes managed to maintain a presence in the top 30 brands for Vapor Pens in Missouri, the absence of rankings in other states or categories could indicate areas for growth or challenges in market penetration. The consistent presence in Missouri highlights a strong foothold in this specific market, but the lack of visibility elsewhere raises questions about brand strategy and market expansion efforts. Understanding these dynamics could be crucial for stakeholders looking to capitalize on emerging opportunities or address potential weaknesses in their market approach.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Clouds Vapes has experienced fluctuating ranks over the past few months, indicating a dynamic market position. While Clouds Vapes was ranked 17th in October 2024, it slipped to 20th in both November and December, before recovering slightly to 17th by January 2025. This recovery suggests a potential rebound in consumer interest or strategic adjustments by the brand. In contrast, Illicit / Illicit Gardens showed a strong performance, peaking at 5th place in November before declining to 16th by January, which could indicate a temporary surge in popularity or promotional activities. Meanwhile, Wavelength Extracts maintained a more stable presence, with ranks ranging from 8th to 15th, potentially reflecting consistent consumer loyalty or effective marketing strategies. The sales trends for Clouds Vapes, with a notable increase in January 2025, suggest a positive trajectory that could be leveraged for future growth, especially when compared to competitors like Buoyant Bob and Pinpoint, who have shown more erratic sales patterns. Overall, Clouds Vapes' ability to bounce back in rank and sales highlights its resilience and potential for capturing a larger market share in the Missouri vapor pen category.
Notable Products
In January 2025, the top-performing product for Clouds Vapes was the Slurricane Distillate Cartridge (1g) from the Vapor Pens category, which ascended to the number one rank with sales of 1534 units. The Lemon Cherry Gelato Distillate Disposable (1g) secured the second position, marking its entry into the top rankings with notable sales figures. Following closely, the Pineapple Express Distillate Cartridge (0.5g) achieved third place, while the Berry Runtz Distillate Disposable (1g) and Super Lemon Haze Distillate Disposable (1g) rounded out the top five. These products showed a strong performance, as none were ranked in the previous months of October, November, or December 2024, indicating a significant rise in popularity. The Vapor Pens category dominated the rankings, illustrating a growing consumer preference for these products in the new year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
