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Nov-2024
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Overview
Market Insights Snapshot
Clouds Vapes has shown a fluctuating performance in the Vapor Pens category in Missouri over the past few months. The brand started with a rank of 16 in August 2024, climbing slightly to 14 in September, which suggests a positive reception or effective marketing strategies during that period. However, the subsequent months saw a decline, with the rank dropping to 18 in October and further to 22 in November. This downward trend indicates potential challenges in maintaining market share or increased competition within the state. The decline in sales from October to November, with November sales at $472,070, also underscores the need for Clouds Vapes to reassess its strategy in Missouri.
Notably, the absence of ranking data in other states or categories suggests that Clouds Vapes did not make it into the top 30 brands elsewhere, which could be seen as a limitation in their market penetration outside of Missouri. This absence highlights potential areas for growth and expansion, as tapping into other markets could significantly enhance their brand presence. The focus on Missouri alone might suggest a strategic choice or a constraint in resources, but it also opens up questions about their positioning and adaptability in broader markets. Understanding these dynamics can provide valuable insights for stakeholders looking to optimize Clouds Vapes' performance across different regions and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Clouds Vapes has experienced notable fluctuations in its market position from August to November 2024. Initially ranked 16th in August, Clouds Vapes improved to 14th in September, indicating a positive trend. However, by October and November, the brand's rank declined to 18th and 22nd, respectively, suggesting increased competition and potential challenges in maintaining its earlier momentum. During this period, The Clear showed a similar pattern, peaking at 17th in October before dropping back to 21st in November. Meanwhile, Safe Bet demonstrated a more consistent upward trajectory, moving from 23rd in August to 20th in November, potentially impacting Clouds Vapes' market share. Additionally, Vibe Cannabis (MO) made a significant leap from 39th in October to 23rd in November, further intensifying the competitive environment. These shifts highlight the dynamic nature of the Missouri vapor pen market and underscore the importance for Clouds Vapes to innovate and adapt to sustain its competitive edge.
Notable Products
In November 2024, the top-performing product from Clouds Vapes was the Granddaddy Purple Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank from its previous position at fifth in October, achieving notable sales of 858 units. The Cotton Candy Distillate Disposable (1g) debuted in the rankings at the second position, while the Strawmelon Distillate Cartridge (1g) followed closely in third place. The Wonka Bars Distillate Cartridge (1g) saw a decline, dropping from the top spot in October to fourth in November. The Super Lemon Haze Distillate Cartridge (1g) entered the rankings at fifth place, rounding out the list of top products. These shifts indicate a dynamic change in consumer preferences within the Vapor Pens category for November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
