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Sep-2024
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Overview
Market Insights Snapshot
In the realm of Vapor Pens, Co2lors has shown varied performance across different states. In Arizona, the brand's ranking hovered outside the top 60, reaching 68th position by September 2024, indicating a challenge in breaking into the top tier. Meanwhile, in Colorado, Co2lors maintained a more consistent presence within the top 50 rankings, peaking at 33rd in June and stabilizing around the mid-40s by September. This suggests a stronger foothold in Colorado's Vapor Pens market compared to Arizona. Interestingly, in Maryland, Co2lors demonstrated an upward trend from 44th in June to 38th in September, indicating potential growth momentum in this region.
Examining the Pre-Roll category, Co2lors' performance varies significantly. In Colorado, the brand was absent from the top 30 in August, marking a dip in visibility, although it reappeared at 61st in September. This suggests a potential recovery phase after a period of declining rank. Conversely, in Maryland, Co2lors made a significant leap from not being ranked in June to reaching 31st position by August, before slightly dropping to 34th in September. This upward trajectory in Maryland highlights a positive trend in the Pre-Roll segment, contrasting with the more volatile performance in Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Co2lors has experienced notable fluctuations in its market position from June to September 2024. Initially ranked 33rd in June, Co2lors saw a decline to 43rd in July, further slipping to 46th in August, before slightly recovering to 44th in September. This downward trend in rank correlates with a significant decrease in sales over the same period. In contrast, brands like Dutch Botanicals showcased a more stable performance, climbing from 49th in June to 38th in July, although they did experience a slight drop to 43rd by September. Similarly, Shift Cannabis maintained a relatively steady presence, starting at 42nd in June and ending at 45th in September. The competitive pressure from these brands, combined with Co2lors' declining sales, highlights the challenges Co2lors faces in maintaining its market share in the Colorado vapor pens category.
Notable Products
In September 2024, the top-performing product for Co2lors was Sweet Melon BDT Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 1426 units. The Sweet Melon Infused Pre-Roll 2-Pack (1g) secured the second position, reappearing in the rankings since June, with notable sales of 515 units. Blueberry Infused Pre-Roll 2-Pack (1g) entered the rankings at the third position, showing strong initial performance with 417 units sold. Grape Dreams CO2 Distillate Disposable (1g) held steady at fourth place for three months, with consistent sales figures. The Blueberry x Whoopie Pie Infused Pre-Roll 2-Pack (1g) dropped from second to fifth position, despite a sales figure of 368 units, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
