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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Co2lors has shown some fluctuations in its category rankings. Notably, in the Vapor Pens category, Co2lors has managed to maintain a presence in the top 30 throughout the examined months, with a slight dip in September where they ranked 68th before bouncing back to 60th in October. This suggests a resilience in the Vapor Pens category, despite some variability in sales. However, for the Pre-Roll category, Co2lors did not make it into the top 30 in September and October, indicating potential challenges in maintaining competitiveness in this segment within Arizona.
Meanwhile, in Colorado, Co2lors has experienced an interesting trajectory, particularly in the Pre-Roll category. After not being in the top 30 in August, the brand re-emerged in September at 72nd and improved its position to 65th by October. This upward movement could signal a positive trend for Co2lors in the Pre-Roll market. Conversely, in the Vapor Pens category, Co2lors has been relatively stable, maintaining a rank within the 49th to 54th range over the months, which might imply consistent performance. In Maryland, the brand seems to have a stronger foothold, especially in the Pre-Roll category, where it has consistently improved its rank from 40th in July to 25th in September, before slightly dropping to 28th in October. This indicates a competitive positioning in Maryland's Pre-Roll market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Co2lors has experienced fluctuating rankings from July to October 2024, ranging between 49th and 54th place. This indicates a relatively stable position within the market, albeit with slight downward pressure. Notably, Green Treets has shown a consistent upward trend, improving its rank from 55th in July to 48th in October, which could pose a competitive threat to Co2lors. Meanwhile, Revel (CO) and Sunshine Extracts have displayed more volatility, with Revel dropping significantly in September before rebounding in October, and Sunshine Extracts rising steadily from 90th to 55th over the same period. These dynamics suggest that while Co2lors maintains a consistent market presence, it faces challenges from both established and emerging competitors, emphasizing the need for strategic adjustments to enhance its competitive edge.
Notable Products
In October 2024, the top-performing product for Co2lors was the Blueberry Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, securing the number one rank with sales of 1351 units. The Sweet Melon BDT Distillate Disposable (1g) in the Vapor Pens category slipped to second place, having previously held the top spot in July and September. The Blueberry x Hippie Crasher Infused Pre-Roll 2-Pack (1g) maintained its third position from September, while the Sweet Melon x Hippie Crasher Infused Pre-Roll 2-Pack (1g) rose from fifth to third, sharing the rank. Lastly, the Watermelon Distillate Disposable (1g) reappeared in the rankings at fourth place, after being unranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
