.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian market, Contraband's performance in the Vapor Pens category has shown varied results across different provinces. Notably, in Alberta, the brand made significant strides by improving its rank from 79th in July to 64th in August, although it slipped slightly to 73rd in September and did not make the top 30 in October. This movement indicates a strong mid-year performance, but the absence from the October rankings suggests potential challenges or increased competition. In contrast, British Columbia saw Contraband enter the rankings in October at 29th, marking a successful entry into a competitive market. This late entry could signal a strategic expansion or increased consumer acceptance in the province.
Meanwhile, in Ontario, Contraband's presence in the Vapor Pens category appears to be declining, with rankings dropping from 87th in July to 100th by September, and the brand falling out of the top 30 in October. This downward trend might indicate a need for strategic adjustments or intensified competition in the region. The sales figures reflect this downward trajectory, with a notable decrease from July to September. These dynamics highlight the varying levels of brand penetration and market challenges that Contraband faces across different provinces, offering a glimpse into the complexities of the Canadian cannabis market landscape.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Contraband has made a notable entry into the top 20 brands by October 2024, securing the 29th rank. This is a significant achievement considering that Contraband was not ranked in the top 20 from July to September 2024, indicating a strong upward trajectory in sales and market presence. In contrast, Even Cannabis Company has shown a consistent climb from 43rd to 31st place over the same period, while Zyre experienced fluctuations, peaking at 24th in August before dropping to 30th in October. Woody Nelson has also improved its ranking, moving from 35th to 27th, and Juicy Hoots maintained a relatively stable position around the 28th rank. The dynamic shifts in rankings highlight Contraband's potential to capture more market share, especially as it surpasses brands like Zyre in October. This competitive momentum suggests that Contraband's strategic initiatives are effectively resonating with consumers, setting the stage for further growth in the British Columbia vapor pen market.
Notable Products
In October 2024, LA Confidential Live Resin Disposable (1g) emerged as the top-performing product for Contraband, achieving the number one rank in the Vapor Pens category with sales of 1753 units. Golden Apple BLNT Distillate Disposable (1g) slipped to second place after maintaining the top position for three consecutive months. Sunset Octane Live Resin Cartridge (1g) climbed to the third spot, showing an improvement from its fourth-place ranking in August. White Berry Live Resin Cartridge (1g) consistently held its ground in the fourth position. Notably, Flapjacks (3.5g) re-entered the rankings at fifth place in the Flower category, despite not being ranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
