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Sep-2024
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Overview
Market Insights Snapshot
Countdown has shown a consistent presence in the Beverage category within the state of Missouri. Over the months from June to September 2024, Countdown maintained a stable rank, oscillating between the 5th and 6th positions. This indicates a strong foothold in the Missouri beverage market, although there is a noticeable fluctuation in sales figures. For instance, sales peaked in August, but then saw a significant drop by September, which could imply seasonal demand changes or increased competition.
Interestingly, Countdown's absence from the top 30 brands in other states and categories suggests that while they have a stronghold in Missouri's beverage sector, their presence is either minimal or non-existent elsewhere. This could be a strategic focus on a specific market or a potential area for growth if they choose to expand their geographical footprint. The brand's consistent performance in Missouri could serve as a foundation for exploring opportunities in other states or expanding into different categories where they currently do not rank.
Competitive Landscape
In the Missouri beverage category, Countdown has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In June 2024, Countdown was ranked 5th, but it slipped to 6th in July, regained its 5th position in August, and then fell back to 6th in September. This volatility in rank is mirrored by its sales performance, which saw a significant drop from July to September. Competitors like Ripple (formerly Stillwater Brands) and Major have consistently maintained higher ranks, with Major even improving its sales in September. Meanwhile, High Five and SoGanja have remained stable in their lower positions, suggesting that Countdown faces stiff competition primarily from the top-tier brands. This competitive pressure highlights the need for Countdown to strategize effectively to improve its market position and sales trajectory in the Missouri beverage market.
Notable Products
In September 2024, Orange Blast Seltzer (25mg THC, 8.5oz) emerged as the top-performing product for Countdown, climbing from the third position in August to secure the first spot with sales reaching 1034 units. The Orange Blast Seltzer (50mg) also saw an improvement, moving up to the second rank from fourth in the previous month. Cosmic Lemonade Seltzer (100mg THC, 12oz), which had consistently held the top rank from June to August, dropped to the third position in September. Berry Force Seltzer (50mg THC, 12oz) fell to fourth place, a decline from its second-place rank in August. Notably, Berry Force Seltzer (25mg THC, 8.5oz) did not rank in September, indicating a significant drop-off from its presence in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
