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Dec-2024
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Overview
Market Insights Snapshot
CQ (Cannabis Quencher) has demonstrated noteworthy performance in the beverage category across several states. In Illinois, the brand has consistently maintained a strong presence, ranking fourth in September through November 2024 and climbing to third in December. This upward movement is indicative of a robust market acceptance and possibly effective marketing strategies. Similarly, in Michigan, CQ has shown remarkable stability, consistently holding the third position across all months from September to December 2024. This consistency could suggest a loyal customer base and steady demand for their products in the state.
In contrast, CQ's performance in Arizona was absent from the top 30 rankings for the first three months, only breaking into the rankings at tenth place in December 2024. This late entry into the top rankings might hint at recent strategic shifts or new product launches that have started to gain traction. Meanwhile, in California, the brand experienced a slight dip in rankings, moving from 13th in September to 17th in November, before slightly recovering to 15th in December. This fluctuation in California could be due to increased competition or shifting consumer preferences. In Washington, CQ showed a positive trend by improving its rank from 16th in September to 13th in December, which could be a result of growing brand recognition or market expansion efforts.
Competitive Landscape
In the Illinois beverage category, CQ (Cannabis Quencher) has shown a promising upward trend, climbing from a consistent fourth place in the rankings from September to November 2024, to securing the third spot by December 2024. This rise in rank is indicative of a significant increase in sales, with CQ's sales figures jumping from $212,959 in September to $275,604 in December. This growth trajectory places CQ in a competitive position against other leading brands such as tonic, which dropped from third to fourth place in December, and Keef Cola, which maintained a steady fifth position. Despite the dominance of Uncle Arnie's and Journeyman in the top two spots, CQ's ability to increase its market share and improve its ranking highlights its growing appeal and competitive edge in the Illinois market.
Notable Products
In December 2024, the top-performing product for CQ (Cannabis Quencher) was the Old Fashioned Lemonade Shot (100mg THC, 2oz), which climbed to the number one position with sales reaching 5889 units. The Ginger Ale Soda (100mg THC, 355ml, 12oz), previously the top seller, dropped to second place, indicating a slight decrease in sales momentum compared to prior months. The Strawberry Lemonade Shot (100mg THC, 2oz) maintained a strong presence by securing the third position, showcasing a consistent performance. Notably, the Caffeinated Cola Soda (100mg THC, 12oz) held steady at fourth place, demonstrating stable sales figures. The Wildberry Guava Agua Fresca Shot (100mg THC, 2oz) re-entered the rankings at fifth place after being unranked in November, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
