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Oct-2024
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Overview
Market Insights Snapshot
CQ (Cannabis Quencher) has shown varied performance across different states, with notable shifts in their category rankings. In California, the brand saw a decline in its ranking within the beverage category, moving from a consistent 13th position from July to September 2024, to 16th in October 2024. This downward trend is accompanied by a decrease in sales, which could be indicative of increasing competition or changing consumer preferences. On the other hand, in Massachusetts, CQ demonstrated a positive trajectory, climbing from 12th in July and August to 8th by October, showcasing their growing appeal in the state.
In Illinois, CQ has maintained a strong presence, consistently ranking in the top 4, and even improving to the 3rd position in October 2024. This stability and slight improvement suggest a strong brand loyalty or effective marketing strategies in this region. Meanwhile, in Michigan, the brand held a steady 3rd rank throughout the observed months, indicating a robust market position. However, the absence of CQ from the top 30 in other states could signal potential areas for growth or challenges that the brand might need to address to expand its footprint further.
Competitive Landscape
In the competitive landscape of cannabis beverages in Illinois, CQ (Cannabis Quencher) has shown a promising upward trend, climbing from a consistent fourth place to third in October 2024. This shift is significant, especially as tonic, which held the third position from July to September, dropped to fourth in October. Despite a dip in sales from August to September, CQ (Cannabis Quencher) managed to stabilize its sales in October, indicating resilience and potential for further growth. The brand remains behind Journeyman and Uncle Arnie's, which consistently hold the first and second ranks, respectively, with significantly higher sales figures. However, CQ's ability to surpass tonic suggests a positive trajectory and highlights the importance of strategic positioning and marketing to continue gaining market share in this competitive category.
Notable Products
In October 2024, the top-performing product for CQ (Cannabis Quencher) was Ginger Ale Soda (100mg THC, 355ml, 12oz) in the Beverage category, maintaining its leading position with sales of 5,132 units. Strawberry Lemonade Shot (100mg THC, 2oz) rose to the second position, showing a consistent improvement in rank over the past months. Caffeinated Cola Soda (100mg THC, 12oz) secured the third spot, recovering from a previous dip to fifth place in September. Old Fashioned Lemonade Shot (100mg THC, 2oz) fell to fourth place, indicating a slight decrease in sales momentum. Wildberry Guava Agua Fresca Shot (100mg THC, 2oz) remained stable in fifth place, reflecting a consistent but lower demand compared to the other top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
