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Nov-2025
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Overview
Market Insights Snapshot
CQ (Cannabis Quencher) has demonstrated varied performance across different states in the United States, with some markets showing consistent rankings and others experiencing fluctuations. In Illinois, the brand has maintained a strong and stable presence, consistently holding the 4th position in the beverage category from August through November 2025. This stability indicates a solid consumer base and effective market strategies in the state. Conversely, in California, CQ has seen a slight improvement, moving from 15th to 14th position by November 2025. This upward movement, despite a dip in sales earlier, suggests potential growth opportunities and increasing consumer interest.
In Massachusetts, CQ's ranking experienced a minor setback, dropping from 9th in September to 11th in October and maintaining that position through November. This indicates a need for strategic adjustments to regain its earlier standing. Meanwhile, Michigan presents a more favorable scenario, where CQ improved from 6th to 5th place in November, reflecting positive consumer reception and possibly effective promotional efforts. However, in Washington, the brand slipped from 11th to 12th place, which could be attributed to intensified competition or shifting consumer preferences. These movements highlight the dynamic nature of the cannabis beverage market and the importance of adapting strategies to maintain and enhance market positions.
Competitive Landscape
In the competitive landscape of the cannabis beverage category in Illinois, CQ (Cannabis Quencher) has maintained a consistent rank of 4th place from August to November 2025. This stability in ranking highlights its strong market presence despite facing stiff competition. Notably, Journeyman consistently holds the 2nd position with significantly higher sales, indicating a dominant market share. Meanwhile, Daze Off remains steady in 3rd place, closely trailing behind Journeyman. Keef Cola and tonic have shown fluctuations in their rankings, alternating between 5th and 6th positions, which suggests a more volatile market performance compared to CQ. The consistent ranking of CQ amidst these shifts suggests a loyal customer base and effective market strategies, although there is room for growth to challenge the higher-ranked competitors.
Notable Products
In November 2025, Ginger Ale Soda (100mg THC, 355ml, 12oz) maintained its position as the top-performing product for CQ (Cannabis Quencher) in the Beverage category, with notable sales reaching 5632 units. The Caffeinated Classic Cola Soda (100mg THC, 12oz) also held steady at the second spot across the months. An impressive surge was seen in the Old Fashioned Lemonade Shot (100mg THC, 2oz), climbing from the fifth position to third, indicating a growing consumer preference. The Watermelon Lemonade Live Resin Shot (100mg THC, 2.2oz) remained consistent in fourth place, while the Strawberry Lemonade Shot (100mg THC, 2.2oz) dropped to fifth. These rankings reflect a stable yet dynamic market for CQ's beverage products, with small shifts showing emerging trends in consumer tastes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
