.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of CQ (Cannabis Quencher) in the beverage category has shown varied trends across different states. In California, the brand has experienced a decline in ranking, moving from 11th in August 2024 to 16th by November 2024, with a corresponding decrease in sales. This trend suggests challenges in maintaining its market position within the state. On the other hand, Illinois has been a consistent stronghold for CQ, where it has maintained a steady 4th place ranking over the same period, reflecting a stable consumer base and effective market strategies in this region.
In Massachusetts, CQ has shown a positive trajectory, improving its ranking from 13th in August 2024 to 9th by November 2024, indicating a growing acceptance and demand for their products. Conversely, Washington presents a different picture, as the brand was not ranked in the top 30 in August but managed to enter the rankings at 16th in September, maintaining a 15th place in the subsequent months. This could signal initial success in penetrating the market or revitalizing their presence. Meanwhile, Michigan remains a strong market for CQ, consistently holding the 3rd position, signifying a robust and loyal customer base in the state.
Competitive Landscape
In the Illinois beverage category, CQ (Cannabis Quencher) has maintained a consistent rank of 4th place from August to November 2024, indicating stable performance amidst a competitive landscape. Notably, Journeyman has shown a slight decline, moving from 1st to 2nd place by October, which could present an opportunity for CQ to capture more market share if this trend continues. Meanwhile, Keef Cola has improved its position from outside the top 20 to 5th place by September, suggesting a rising competitor that CQ should monitor closely. Tonic has remained steady at 3rd place, consistently outperforming CQ in sales, although their sales figures have shown a downward trend, which might indicate potential vulnerabilities. Lastly, Vibations has fluctuated between 6th and 7th place, posing less of a direct threat to CQ's current standing. These dynamics highlight the importance for CQ to leverage its stable ranking to potentially capitalize on the shifting positions of its competitors.
Notable Products
In November 2024, the top-performing product from CQ (Cannabis Quencher) was the Ginger Ale Soda (100mg THC, 355ml, 12oz) in the Beverage category, maintaining its number one rank consistently from August through November, with sales of 4847 units. The Old Fashioned Lemonade Shot (100mg THC, 2oz) showed a strong performance, ranking second in November, recovering from a dip to fourth place in October. The Caffeinated Cola Soda (100mg THC, 12oz) held steady at third place, demonstrating consistent demand across the months. The Strawberry Lemonade Shot (100mg THC, 2oz) experienced a slight drop, moving from second in October to fourth in November. Notably, Dr. Quencher Soda (100mg THC, 12oz) entered the rankings for the first time in November, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
