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Jan-2025
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Overview
Market Insights Snapshot
CQ (Cannabis Quencher) has shown varied performance across different states, with notable consistency in certain regions and fluctuations in others. In Arizona, the brand made a significant leap into the top 10 in January 2025, having not been in the top 30 for the previous months, indicating a positive surge in popularity or distribution. Meanwhile, in California, CQ maintained a stable presence, hovering around the mid-teens in rankings over the past few months, which suggests a steady consumer base in this competitive market. In Illinois, the brand has consistently performed well, securing the third position in the last two months, reflecting a strong hold and possibly a leading reputation in the state's beverage category.
In Michigan, CQ has also sustained a solid third-place ranking consistently, though there was a noticeable drop in sales figures in January 2025, which might point to seasonal fluctuations or changes in consumer preferences. On the other hand, in Massachusetts, the brand experienced minor ranking shifts, maintaining a position just outside the top 10, which could indicate room for growth. Meanwhile, Washington saw a gradual improvement in rankings, moving from 14th to 12th place by January 2025, suggesting a growing acceptance or market penetration. These movements highlight CQ's diverse performance across states, with some markets showing robust demand and others offering potential for further expansion.
Competitive Landscape
In the Illinois beverage category, CQ (Cannabis Quencher) has shown a consistent performance, maintaining a strong position in the market. Over the months from October 2024 to January 2025, CQ has improved its rank from fourth to third, indicating a positive trend in its competitive standing. This improvement comes amidst strong competition from brands like Journeyman and Uncle Arnie's, which have consistently held the top two positions. Despite the fierce competition, CQ's ability to climb the ranks suggests effective market strategies and growing consumer preference. Meanwhile, tonic has seen a decline, dropping from third to fourth place, which further highlights CQ's upward trajectory. The sales figures reflect this trend, with CQ experiencing a notable increase in sales from November to December 2024, although there was a slight dip in January 2025. This competitive landscape underscores CQ's resilience and potential for continued growth in the Illinois market.
Notable Products
In January 2025, the top-performing product for CQ (Cannabis Quencher) was the Strawberry Lemonade Shot (100mg THC, 2oz) in the Beverage category, achieving the first rank with sales of 5029 units. The Wildberry Guava Agua Fresca Shot (100mg THC, 2oz) rose to second place, showing a significant improvement from its fifth rank in December 2024. The Old Fashioned Lemonade Shot (100mg THC, 2oz), which held the top spot in December, slipped to third place in January. The Ginger Ale Soda (100mg THC, 355ml, 12oz) dropped to fourth place after leading in October and November 2024. Lastly, the Caffeinated Cola Soda (100mg THC, 12oz) maintained its presence in the top five, although it continued to descend in rank, ending January at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
