.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
CRU Cannabis has shown varied performance across different states and product categories in recent months. In California, the brand's presence in the Flower and Pre-Roll categories has been inconsistent. As of November 2024, CRU Cannabis is not in the top 30 brands in either category, indicating a potential decline in market penetration or competition. The Flower category saw a drop from a rank of 80 in September to 95 in October, followed by an absence in November's top rankings. Similarly, Pre-Rolls experienced a decline from 77 in September to 98 in October, with no ranking in November. This trend could suggest a need for strategic adjustments to regain market share in California.
In contrast, CRU Cannabis has maintained a more stable position in New York. The brand's ranking in the Pre-Roll category improved to 20 in November 2024, up from 25 in October, demonstrating a positive trajectory. Meanwhile, in the Vapor Pens category, CRU Cannabis has consistently remained within the top 20, with a slight improvement from 19 in September to 16 in November. This steady performance in New York, particularly in Vapor Pens, highlights the brand's strength and potential growth opportunities in this market. These differences across states and categories underscore the importance of tailored strategies to leverage strengths and address challenges in specific markets.
Competitive Landscape
In the competitive landscape of vapor pens in New York, CRU Cannabis has shown resilience and modest improvement in its rankings over the past few months. From August to November 2024, CRU Cannabis moved from 18th to 16th place, indicating a positive trend despite fluctuations in sales. This upward movement is noteworthy, especially when compared to competitors like High Garden, which also improved its rank from 19th to 15th, and Hashtag, which made a significant leap from 39th to 18th. However, CRU Cannabis faces stiff competition from brands like Florist Farms and Hepworth, both maintaining higher ranks throughout the period. The competitive dynamics suggest that while CRU Cannabis is making strides, it must continue to innovate and differentiate to climb higher in the rankings and capture a larger market share.
Notable Products
In November 2024, the top-performing product from CRU Cannabis was the Super Silver Haze Infused Pre-Roll (0.5g) in the Pre-Roll category, reclaiming its top position from August after dropping to fifth place in both September and October, with notable sales of 2,274 units. Following closely, the Blackberry Diesel Infused Pre-Roll (0.5g) rose to second place, showing a slight decrease in sales from October. Midnight Cookies Infused Pre-Roll (0.5g) made a strong entry into the rankings at third place, indicating a successful launch or increased popularity. Purple Martian Infused Pre-Roll (0.5g) and Littles - Hybrid Pre-Roll (Half Gram) secured the fourth and fifth positions respectively, marking their debut in the rankings. These shifts highlight a dynamic change in consumer preferences, with infused pre-rolls continuing to dominate the top spots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
