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Jan-2025
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Overview
Market Insights Snapshot
CRU Cannabis has shown varying performance across different states and product categories. In California, the brand's presence in the Flower and Pre-Roll categories is not particularly strong, as evidenced by their absence from the top 30 rankings in recent months. This indicates a potential area for growth or a need for strategic adjustments to improve their market position in this competitive state. Meanwhile, in the Pre-Roll category in New York, CRU Cannabis has maintained a consistent presence, hovering around the 30th spot. This stability suggests a steady consumer base, although there is room for improvement to climb higher in the rankings.
In the Vapor Pens category in New York, CRU Cannabis has experienced some fluctuations, moving from the 20th to the 26th position over the analyzed months. Despite this downward trend, the brand still maintains a significant presence in the market. The sales data from October 2024 to January 2025 show a noticeable decline, which could be indicative of seasonal changes or shifts in consumer preferences. These insights highlight the importance for CRU Cannabis to closely monitor market dynamics and adapt their strategies accordingly to maintain and potentially improve their standing in these competitive categories.
Competitive Landscape
In the competitive landscape of vapor pens in New York, CRU Cannabis has experienced notable fluctuations in its market position and sales performance. As of October 2024, CRU Cannabis was ranked 20th, but by December 2024, it had slipped to 26th, indicating a challenging period in maintaining its competitive edge. This downward trend in rank coincides with a decrease in sales from November to December, suggesting potential market share erosion. Meanwhile, competitors like Hepworth have shown resilience, maintaining a higher rank and sales volume, which could imply stronger brand loyalty or more effective marketing strategies. Additionally, Bodega Boyz has demonstrated a significant upward trajectory, climbing from 59th in October to 25th by January 2025, which may pose a growing threat to CRU Cannabis's market share. These dynamics highlight the need for CRU Cannabis to reassess its strategic approach to regain its footing in the competitive New York vapor pen market.
Notable Products
In January 2025, the top-performing product for CRU Cannabis was Blackberry Diesel Infused Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank for the third consecutive month with sales reaching 2525 units. Purple Martian Infused Pre-Roll (0.5g) climbed to the second position, a notable improvement from its fifth-place ranking in December 2024. Super Silver Haze Infused Pre-Roll (0.5g) held steady in third place, despite a slight dip in sales compared to the previous month. Orange Dream Infused Pre-Roll (0.5g) made its debut in the rankings at fourth place, while Fat Boy - Diablo OG Pre-Roll (1g) entered the list at fifth. The consistent performance of these products highlights a strong consumer preference for infused pre-rolls within the CRU Cannabis lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
