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Oct-2024
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Overview
Market Insights Snapshot
In the state of California, CRU Cannabis has demonstrated fluctuating performance across its product categories. In the Flower category, the brand's ranking has remained outside the top 30, with positions oscillating between 73rd and 89th from July to October 2024. This indicates a challenge in gaining a foothold in a highly competitive market. Meanwhile, in the Pre-Roll category, CRU Cannabis has shown a slightly better performance, with rankings improving to 74th in September before dropping again to 86th in October. This trend suggests some volatility in consumer preferences or market conditions, which could be a point of concern for the brand in maintaining consistent sales in California.
Conversely, CRU Cannabis has shown a more promising trajectory in New York, particularly in the Pre-Roll and Vapor Pens categories. The brand achieved a notable presence in the Pre-Roll category, climbing from 32nd to 21st from July to September, before slightly declining to 23rd in October. This upward movement signifies a strengthening brand recognition and consumer acceptance in the New York market. In the Vapor Pens category, CRU Cannabis has maintained a stable position within the top 20, holding the 18th rank in July and October, despite a brief dip to 19th in August and September. This consistency in ranking, coupled with a substantial sales figure in October, underscores a strong market position in the Vapor Pens segment in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, CRU Cannabis has maintained a steady presence, consistently ranking at 18th or 19th over the past four months. This stability in rank suggests a resilient market position despite fluctuations in sales. Notably, High Garden has shown a slightly stronger performance, ranking consistently higher than CRU Cannabis and experiencing higher sales in October 2024. Meanwhile, Hepworth has demonstrated volatility, with a significant drop from 13th in August and September to 17th in October, potentially indicating an opportunity for CRU Cannabis to capture market share. PAX and Waahoo have remained on the lower end of the rankings, with PAX consistently at the 20th position, suggesting that CRU Cannabis is performing better than these brands in terms of market presence. Overall, CRU Cannabis's consistent ranking amidst a dynamic competitive environment highlights its stable foothold in the New York vapor pen market.
Notable Products
In October 2024, CRU Cannabis's top-performing product was Super Skunk Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank from September with sales of 2,987 units. Kush Crasher Infused Pre-Roll (0.5g) climbed back to the second position, showing a notable increase from its fourth rank in September. Midnight Magic (3.5g) entered the top rankings at third place, marking its first appearance in the dataset. Blackberry Diesel Infused Pre-Roll (0.5g) secured the fourth spot, consistent with its September ranking. Snowcap Pre-Roll (0.5g) dropped from second in September to fifth in October, indicating a decrease in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
