.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
CRU Cannabis has shown varied performance across different categories and states over the recent months. In California, the brand's Flower category has seen a decline, dropping from rank 81 in May 2024 to rank 100 by August 2024. This downward trend indicates a challenging market presence in the Flower category within the state. On the other hand, their Pre-Roll category has demonstrated a more positive trajectory, improving from rank 76 in May to rank 66 by August. Notably, CRU Cannabis did not make it into the top 30 brands for Vapor Pens in June, July, and August, which suggests a weaker performance in this category within California.
In contrast, CRU Cannabis has experienced substantial growth in New York. The Pre-Roll category has seen a significant rise, moving from rank 30 in May 2024 to rank 14 by August 2024. This upward movement highlights a strengthening market position for CRU Cannabis in New York's Pre-Roll segment. Similarly, the Vapor Pens category has also shown consistent improvement, advancing from rank 19 in May to rank 13 by August. This consistent upward trend in both categories indicates a robust performance and growing consumer preference for CRU Cannabis products in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, CRU Cannabis has demonstrated a notable upward trend in rankings and sales over the past few months. Starting from 19th place in May 2024, CRU Cannabis has steadily climbed to 13th place by August 2024, reflecting a significant improvement in market position. This upward movement is indicative of their growing market presence and increasing consumer preference. In contrast, brands like Eureka and Florist Farms have experienced fluctuations, with Eureka maintaining a stable position around 9th and 11th place, while Florist Farms saw a slight decline from 11th to 14th place. Meanwhile, High Garden has shown a more consistent performance, moving from 14th to 12th place, and Off Hours has seen a decline from 11th to 15th place. These shifts highlight CRU Cannabis's competitive edge and potential for continued growth in the New York vapor pen market.
Notable Products
In August 2024, the top-performing product from CRU Cannabis was Super Silver Haze Infused Pre-Roll (0.5g), maintaining its leading position from July with notable sales reaching 3367 units. The Kush Crasher Infused Pre-Roll (0.5g) saw significant improvement, rising to the second spot from fourth in July, indicating strong market traction. Orange Dream Infused Pre-Roll (0.5g) held steady at third place for three consecutive months, showcasing consistent consumer demand. Guava Cobbler Pre-Roll (0.5g) debuted in the rankings at fourth place, while Jealousy Pre-Roll (0.5g) followed closely behind in fifth place. This month’s rankings highlight the growing popularity of infused pre-rolls within CRU Cannabis' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
