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Nov-2024
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Overview
Market Insights Snapshot
DayDay has shown notable performance in the Oil category across several Canadian provinces. In Alberta, the brand has consistently maintained a presence in the top 15, with a slight dip in November 2024 to rank 12th after reaching a peak rank of 10th in October. Meanwhile, in British Columbia, DayDay has demonstrated a positive trajectory, climbing from 12th in August to reach as high as 9th in October before settling at 10th in November. This upward movement suggests a strengthening market position in British Columbia. Conversely, in Ontario, DayDay's rank fluctuated, with the brand absent from the top 30 in September but rebounding to 17th by November, indicating potential volatility or competitive challenges in this market.
In the Vapor Pens category, DayDay's performance appears less consistent. In Alberta, the brand did not make it to the top 30 until November, when it debuted at 79th. This late entry might reflect either a new product launch or intensified competition. Similarly, in Ontario, DayDay did not appear in the top 30 until October, ranking 81st, and slightly improving to 86th in November. This indicates a challenging landscape for DayDay in the Vapor Pens category, possibly due to strong competition or market saturation. The absence in earlier months highlights areas for potential growth or strategic adjustment to improve brand visibility and market share in these provinces.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, DayDay has shown a promising upward trajectory in recent months. Starting from a rank of 12th in August 2024, DayDay improved its position to 10th in September and further climbed to 9th in October, before slightly dropping back to 10th in November. This positive trend in ranking is accompanied by a consistent increase in sales, indicating growing consumer interest and market penetration. In contrast, Redecan, a leading competitor, maintained the top position in August and September but saw a decline to 3rd place by October, suggesting potential challenges in sustaining its dominance. Meanwhile, Frank and Purefarma have shown relatively stable rankings, with Frank consistently outperforming DayDay in sales. Despite this, DayDay's upward movement in rank and sales growth highlights its potential to capture a larger market share, making it a brand to watch in the coming months.
Notable Products
In November 2024, DayDay's top-performing product was the CBG:CBD 1:1 Full Spectrum Oil (30ml) in the Oil category, maintaining its first-place ranking for four consecutive months with sales reaching 2248 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) in the Vapor Pens category also held steady in the second position, with a slight decrease in sales to 1474 units compared to October. Whole Bud CBG (3.5g) in the Flower category remained consistently in third place throughout the past months, showing no significant change in sales figures. The CBG+CBD Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category ranked fourth in August and September but was not ranked in October and November, indicating a possible decline in popularity or availability. Overall, the rankings for DayDay's top products have shown remarkable consistency, with the top three products maintaining their positions since August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
