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Oct-2024
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Overview
Market Insights Snapshot
DayDay has shown notable progress in the Oil category across several Canadian provinces. In Alberta, the brand has consistently improved its ranking, moving from 14th position in July 2024 to 10th by October 2024. This upward trend is accompanied by a significant increase in sales, suggesting a strengthening market presence. Similarly, in British Columbia, DayDay has maintained a strong foothold, advancing from 10th place in July to 9th in October, with a corresponding rise in sales figures. However, in Ontario, DayDay's performance in the Oil category has been less consistent, with rankings fluctuating but ultimately returning to 20th place in October, indicating a need for strategic adjustments to maintain competitiveness.
In the Vapor Pens category, DayDay's presence is notably absent from the top 30 rankings in Ontario until October, where it secured the 77th position. This indicates a potential area for growth, as the brand has yet to establish a significant foothold in this category within the province. The absence from the top 30 could be viewed as a challenge, but it also represents an opportunity for DayDay to explore strategic initiatives to enhance its market share in Vapor Pens. The brand's performance across these categories and regions highlights both strengths and areas for potential improvement, providing insights into where DayDay might focus its efforts to optimize market performance in the coming months.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, DayDay has shown a notable entry into the market by securing the 77th rank in October 2024, marking its first appearance in the top 100. This is a significant development considering its absence in the rankings from July to September 2024. In contrast, NightNight has maintained a stable presence, slightly improving its rank from 78th in July to 75th in October 2024, indicating consistent performance. Meanwhile, Community Cannabis c/o Purple Hills experienced a decline from 69th in July to 76th in October, suggesting potential challenges in sustaining its market position. Greybeard and Wildcard Extracts also faced fluctuations, with Greybeard dropping to 86th in October from 64th in July, and Wildcard Extracts improving slightly to 84th from 97th. These dynamics highlight DayDay's potential to capitalize on the shifting market positions of its competitors, especially as it gains traction in sales, which were comparable to NightNight's October figures.
Notable Products
In October 2024, DayDay's top-performing product was the CBG:CBD 1:1 Full Spectrum Oil (30ml) in the Oil category, maintaining its rank at number one since July and achieving a notable sales figure of 2145 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) in the Vapor Pens category also held steady at the second position throughout the past four months, with sales nearly doubling from September to October. The Whole Bud CBG (3.5g) in the Flower category remained consistently in third place since August, although its sales figures showed a decline. The CBG+CBD Infused Pre-Roll 5-Pack (2.5g) previously ranked fourth in September, but it did not appear in the rankings for October. Overall, DayDay's top products have shown consistent performance in their respective categories, with the Oil category leading in sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
