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Jan-2025
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Overview
Market Insights Snapshot
DayDay's performance in the Oil category across Canadian provinces shows varied results. In Alberta, the brand maintained a steady presence, ranking 10th in October 2024 and January 2025, with a slight dip to 12th in November and December 2024. This fluctuation in rank is accompanied by a notable increase in sales from November to January, indicating a recovery in market presence. In British Columbia, DayDay consistently held the 9th position from October 2024 through January 2025, showing a strong and stable performance, though sales peaked in December before dropping in January. Meanwhile, in Ontario, the brand experienced more volatility, with rankings shifting from 19th to 14th, then settling back to 18th by January 2025, reflecting a more competitive market landscape.
In the Vapor Pens category, DayDay's performance was less consistent, particularly in Alberta, where the brand did not make it into the top 30 in November 2024 and January 2025. This indicates a challenge in maintaining a foothold in this product segment. In Ontario, rankings were not available for December 2024 and January 2025, suggesting a decline in market presence. The initial rankings of 86th and 92nd in October and November 2024 further highlight the competitive pressures DayDay faces in the Vapor Pens category. These movements suggest that while DayDay is making strides in the Oil category, it may need to reassess its strategy for Vapor Pens to improve its market position.
Competitive Landscape
In the competitive landscape of the Oil category in British Columbia, DayDay has maintained a consistent rank of 9th place from October 2024 through January 2025. Despite this stability in ranking, DayDay faces significant competition from brands like LoFi Cannabis and Purefarma, which have consistently ranked higher, with LoFi Cannabis fluctuating between 6th and 8th place and Purefarma holding steady around 7th and 8th place. Notably, Emprise Canada entered the top 20 in January 2025, debuting at 12th place, indicating a potential new competitor on the horizon. While DayDay's sales showed an upward trend from October to December 2024, they experienced a dip in January 2025, which could impact their competitive positioning if not addressed. This suggests that while DayDay has maintained its rank, there is room for strategic improvements to enhance sales and potentially climb the ranks amidst strong competition.
Notable Products
In January 2025, DayDay's top-performing product was the CBG:CBD 1:1 Full Spectrum Oil (30ml), maintaining its number one rank from the previous months with sales figures reaching 2,294 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) consistently held the second position, although its sales saw a significant drop to 656 units. The Whole Bud CBG (3.5g) remained steady in third place, with sales figures unchanged at 6 units. Notably, the rankings for these products have remained stable since October 2024, indicating strong customer loyalty and consistent demand for these offerings. The Oil category continues to dominate, with the CBG:CBD 1:1 Full Spectrum Oil showing resilience in its top ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
