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Sep-2024
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Overview
Market Insights Snapshot
DayDay's performance in the Oil category has shown notable variations across different Canadian provinces. In Alberta, the brand maintained a steady presence in the rankings, holding the 14th position from June to August 2024, before slightly improving to 13th in September. This consistent ranking suggests a stable market position, despite the fluctuations in sales figures. In contrast, British Columbia saw DayDay's ranking dip from 9th in June to 12th in August before recovering to 10th in September. This recovery in ranking, alongside an upward trend in sales, indicates a potential rebound in consumer interest. Meanwhile, in Ontario, DayDay's position in the Oil category oscillated, starting at 23rd in June, peaking at 20th in August, but returning to 23rd in September, highlighting a more volatile market presence.
In the Vapor Pens category, DayDay's performance in Ontario is particularly interesting. The brand was not in the top 30 for June through August 2024, but entered the rankings at 100th place in August and improved to 94th by September. This movement, although modest, could signal the beginning of a growth phase in a highly competitive category. The absence from the top 30 in earlier months indicates challenges in gaining traction, yet the recent entry into the rankings might suggest that DayDay is starting to find its footing. This emerging trend in the Vapor Pens category could be an area to watch for potential growth opportunities as the brand continues to navigate the competitive landscape in Ontario.
Competitive Landscape
In the competitive landscape of the Oil category in British Columbia, DayDay has experienced fluctuations in its rank over the past few months, indicating a dynamic market presence. Starting in June 2024, DayDay held the 9th position, but by August, it had slipped to 12th before recovering slightly to 10th in September. This volatility contrasts with competitors like Purefarma, which maintained a stable rank around 8th, and LoFi Cannabis, which consistently ranked higher, although it dropped from 5th to 7th by September. Despite the challenges, DayDay's sales showed a positive trend from August to September, suggesting potential for recovery and growth. Meanwhile, Floresense and EarthWolf Farms maintained a more consistent rank, indicating steady competition. These insights highlight the need for DayDay to strategize effectively to regain and sustain a higher market position amidst strong competitors.
Notable Products
In September 2024, DayDay's top-performing product was the CBG:CBD 1:1 Full Spectrum Oil (30ml) in the Oil category, maintaining its number one rank for the fourth consecutive month with sales reaching 1,789 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g), a Vapor Pens category product, also held steady at the second position throughout the same period, showing consistent demand with 569 units sold in September. The Whole Bud CBG (3.5g) in the Flower category climbed from fourth place in July to third place in August and maintained that position in September. Meanwhile, the CBG+CBD Infused Pre-Roll 5-Pack (2.5g) remained fourth in rank, although its sales have significantly decreased from June to September. Overall, the rankings of these products have shown stability, with only minor shifts in the lower positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
