.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Decimal has shown a consistent performance in the Capsules category within Ontario over the past few months. Maintaining a steady rank of 12th in both August and September, the brand managed to improve slightly to 11th place in October and retained this position in November. This upward movement, coupled with a notable increase in sales from October to November, indicates a strengthening market presence in Ontario's Capsules category. The brand's ability to climb the ranks in a competitive market suggests effective strategies and growing consumer interest.
However, it's important to note that Decimal's presence is not reflected in the top 30 brands across other states or categories, highlighting potential areas for growth and expansion. The absence of rankings in other regions may indicate challenges in market penetration or a strategic focus on specific markets like Ontario. This could be seen as a missed opportunity or a deliberate choice to concentrate efforts where they are most effective. Observing these trends can provide insights into Decimal's market strategy and potential future movements.
Competitive Landscape
In the Ontario capsules market, Decimal has shown a steady performance, maintaining its rank at 11th position in both October and November 2024, after being 12th in August and September. This consistent ranking indicates a stable market presence, although it trails behind competitors like C Minor, which held the 10th position in November, and Stigma Grow, which improved to 9th place. Despite this, Decimal's sales saw a significant uptick in November, suggesting potential for upward momentum in the coming months. Meanwhile, Pennies and Frank have shown more variability in their rankings, with Pennies climbing to 12th and Frank entering the top 20 at 15th in October. This competitive landscape highlights Decimal's need to leverage its recent sales growth to climb higher in the rankings.
Notable Products
In November 2024, Decimal's top-performing product was the THC Capsules 90-Pack (900mg), maintaining its leading position for the fourth consecutive month with a notable sales figure of 519 units. The CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) climbed back to the second rank, showing a significant recovery from October with 352 units sold. The CBD Capsules 90-Pack (1800mg CBD) experienced a slight drop, moving to the third position despite a previous second-place ranking in October. THC 10 Softgels 30-Pack (300mg) remained consistent at the fourth rank across the last three months, showing stable performance. Overall, the rankings indicate a strong preference for THC-dominant products, with consistent demand for balanced CBD:THC offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
