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Jan-2025
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Overview
Market Insights Snapshot
Decimal has shown a notable upward trend in the Capsules category within Ontario. Over the past few months, the brand has climbed from the 10th position in October 2024 to an impressive 7th by January 2025. This consistent improvement in rankings suggests a growing consumer preference and market penetration for Decimal's products in this category. The increase in sales from $40,580 in October to $74,491 in January further underscores this positive trajectory, indicating strong brand performance and potentially effective marketing strategies or product offerings that resonate well with the market.
While Decimal's performance in Ontario's Capsules category is commendable, their absence from the top 30 in other categories or states could be seen as a limitation in their market reach or product diversification. This gap presents both a challenge and an opportunity for Decimal to explore and expand into other categories or geographic markets. Understanding consumer preferences and competitive landscapes in these areas could be crucial for Decimal's strategic growth. The brand's current success in Ontario might serve as a model to replicate in other regions, potentially boosting their overall market presence.
Competitive Landscape
In the Ontario capsules market, Decimal has shown a notable upward trend in rankings from October 2024 to January 2025, moving from 10th to 7th place. This improvement indicates a positive trajectory in market presence, likely driven by strategic marketing efforts or product enhancements. Despite this progress, Decimal still trails behind key competitors like Emprise Canada, which consistently holds the 5th rank, and Indiva, maintaining a strong position at 6th. Meanwhile, Dosecann and Stigma Grow have shown more fluctuating ranks, with Dosecann dropping to 9th in January 2025. Decimal's sales have also seen a significant increase, particularly in January 2025, suggesting a growing consumer base or increased market penetration. However, to climb higher in the rankings, Decimal will need to continue its momentum and possibly innovate to outpace its competitors in both rank and sales.
Notable Products
In January 2025, Decimal's THC Capsules 90-Pack (900mg) maintained its position as the top-performing product, with sales reaching an impressive 1120 units. The CBD:THC 1:1 Balance Softgels 30-Pack (150mg CBD, 150mg THC) climbed back to the second position after slipping to third in December 2024. THC 10 Softgels 30-Pack (300mg) dropped to the third spot, showing a decrease in sales compared to the previous month. The CBD/THC 5:5 Balanced Softgels 90-Pack (450mg CBD, 450mg THC) rose to fourth place, marking a significant improvement from its consistent fifth-place ranking in the previous months. Meanwhile, the CBD Capsules 90-Pack (1800mg CBD) continued to decline, falling to the fifth position with a notable drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
