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Sep-2024
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Overview
Market Insights Snapshot
Deep Space has exhibited varied performance across different Canadian provinces, particularly in the Beverage category. In Alberta, the brand maintained a steady presence, holding the 8th rank from June to August 2024 before slipping slightly to 9th in September. This minor decline coincides with a decrease in sales from 78,230 CAD in June to 56,666 CAD in September, indicating a potential seasonal or competitive influence. In Saskatchewan, Deep Space's performance was relatively stable, with rankings fluctuating between 7th and 9th place throughout the months, suggesting a consistent consumer base despite modest sales figures.
In contrast, Deep Space's trajectory in Ontario highlights some challenges. The brand's rank dropped from 17th in June to 22nd by September, reflecting a notable decrease in sales from 70,304 CAD to 35,144 CAD over the same period. This decline in Ontario could point to increased competition or shifting consumer preferences in the province's Beverage category. The absence of Deep Space in the top 30 brands in some categories across these regions suggests areas where the brand is either not present or not performing competitively, which could be a strategic consideration for future growth.
Competitive Landscape
In the Alberta beverage category, Deep Space has experienced a slight decline in its competitive standing over the past few months. While maintaining a steady rank of 8th from June to August 2024, it dropped to 9th place in September 2024. This shift is notable given the competitive landscape, where Summit (Canada) improved its position from 14th in June to 10th in September, indicating a strong upward trajectory. Meanwhile, Bubble Kush has shown significant growth, moving from 7th to 6th place, with sales surpassing Deep Space's by a considerable margin in September. Additionally, Sense & Purpose Beverages consistently outperformed Deep Space, maintaining a higher rank throughout the period. These dynamics suggest that while Deep Space remains a strong player, it faces increasing pressure from competitors who are gaining market share, potentially impacting its sales momentum in the longer term.
Notable Products
In September 2024, the top-performing product from Deep Space was the Propulsion - THC:CBG 1:1 Pulsar Peach Soda, maintaining its number one ranking from the previous month with sales of 7,282 units. The Propulsion - THC:CBG 1:1 Cosmic Cherry Lime Soda held the second position, although its sales figures dropped significantly compared to August. The Deep Space Carbonated Beverage retained its third-place ranking consistently from June to September, despite a decline in sales each month. The Orange Orbit Beverage remained in the fourth position throughout the period, showing a steady decrease in sales. Ginger Ale Galaxy re-entered the rankings in September at fifth place, after being unranked in August, though it also experienced a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
