Deep Space

Data Snapshot: Oct 04, 2024
Deep Space Cannabis Brand Logo
$100K+

Sep-2024

Sales

Decline

Trend

6-Month

20

Product Count

SKUs

Deep Space

Overview

Deep Space, a brand under the Canopy Growth Corporation, offers innovatively bold and full-flavored cannabis-infused products that hark back to familiar tastes such as grape soda. As an indica-dominant hybrid with decidedly potent availability with the highest legal THC levels in the Canadian market, it provides consumers with readily accessible and portable options encompassing beverages and gummies. Thus, Deep Space prioritizes both rich flavor and complex effect, demonstrating a commitment to creating high-quality infused selections.
Markets

Deep Space Locations

Product Trends

Deep Space Categories

Deep Space Sales

Market Insights Snapshot

Deep Space Historical Sales by Category

Deep Space has exhibited varied performance across different Canadian provinces, particularly in the Beverage category. In Alberta, the brand maintained a steady presence, holding the 8th rank from June to August 2024 before slipping slightly to 9th in September. This minor decline coincides with a decrease in sales from 78,230 CAD in June to 56,666 CAD in September, indicating a potential seasonal or competitive influence. In Saskatchewan, Deep Space's performance was relatively stable, with rankings fluctuating between 7th and 9th place throughout the months, suggesting a consistent consumer base despite modest sales figures.

In contrast, Deep Space's trajectory in Ontario highlights some challenges. The brand's rank dropped from 17th in June to 22nd by September, reflecting a notable decrease in sales from 70,304 CAD to 35,144 CAD over the same period. This decline in Ontario could point to increased competition or shifting consumer preferences in the province's Beverage category. The absence of Deep Space in the top 30 brands in some categories across these regions suggests areas where the brand is either not present or not performing competitively, which could be a strategic consideration for future growth.

Sep-2024 Rank
Beverage
9
22
8
Deep Space

Competitive Landscape

In the Alberta beverage category, Deep Space has experienced a slight decline in its competitive standing over the past few months. While maintaining a steady rank of 8th from June to August 2024, it dropped to 9th place in September 2024. This shift is notable given the competitive landscape, where Summit (Canada) improved its position from 14th in June to 10th in September, indicating a strong upward trajectory. Meanwhile, Bubble Kush has shown significant growth, moving from 7th to 6th place, with sales surpassing Deep Space's by a considerable margin in September. Additionally, Sense & Purpose Beverages consistently outperformed Deep Space, maintaining a higher rank throughout the period. These dynamics suggest that while Deep Space remains a strong player, it faces increasing pressure from competitors who are gaining market share, potentially impacting its sales momentum in the longer term.

Deep Space market ranking for AB Beverage

Deep Space

Notable Products

In September 2024, the top-performing product from Deep Space was the Propulsion - THC:CBG 1:1 Pulsar Peach Soda, maintaining its number one ranking from the previous month with sales of 7,282 units. The Propulsion - THC:CBG 1:1 Cosmic Cherry Lime Soda held the second position, although its sales figures dropped significantly compared to August. The Deep Space Carbonated Beverage retained its third-place ranking consistently from June to September, despite a decline in sales each month. The Orange Orbit Beverage remained in the fourth position throughout the period, showing a steady decrease in sales. Ginger Ale Galaxy re-entered the rankings in September at fifth place, after being unranked in August, though it also experienced a decrease in sales.

Product Rank
Category
Jun-2024
Jul-2024
Aug-2024
Sep-2024
Propulsion - THC:CBG 1:1 Pulsar Peach Soda (10mg CBG, 10mg THC)
Beverage
2
2
1
1
Propulsion - THC:CBG 1:1 Cosmic Cherry Lime Soda (10mg THC, 10mg CBG 355ml)
Beverage
1
1
2
2
Deep Space Carbonated Beverage (10mg THC, 222ml)
Beverage
3
3
3
3
Orange Orbit Beverage (10mg THC, 222ml)
Beverage
4
4
4
4
Ginger Ale Galaxy (10mg THC, 222ml)
Beverage
5
5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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