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Jan-2025
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Overview
Market Insights Snapshot
Deep Space has shown a consistent presence in the beverage category in Alberta, maintaining a stable ranking of 8th place from November 2024 through January 2025. This steady positioning suggests a strong foothold in the market, supported by a notable increase in sales during December 2024. However, the slight dip in sales in January 2025 compared to the previous month indicates a potential area for further analysis. The brand's ability to remain within the top 10 consistently highlights its competitive edge in the region's beverage sector.
In contrast, Deep Space's performance in Ontario reveals a more fluctuating trajectory. The brand improved its ranking from 23rd in October and November 2024 to 19th in December, only to drop back to 22nd in January 2025. This volatility, coupled with the significant increase in sales in December, suggests that while Deep Space can capture consumer interest, sustaining it remains a challenge. The absence of a top 30 ranking in any other categories or states/provinces during this period indicates areas where Deep Space might explore growth opportunities or reconsider its strategy.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Deep Space has maintained a steady position, consistently ranking 8th from November 2024 to January 2025, after climbing from 9th in October 2024. This stability in rank is notable given the fluctuations observed among its competitors. For instance, Summit (Canada) held the 9th position in October 2024 but improved to 9th by November, maintaining this rank through January 2025. Meanwhile, Solei remained at 11th for three months before advancing to 10th in January 2025. Despite these movements, Deep Space's sales trajectory shows a significant increase from October to December 2024, peaking in December before a slight decline in January 2025. This suggests that while Deep Space is holding its ground in terms of rank, there is potential for further growth in sales, especially when compared to Sense & Purpose Beverages, which consistently ranked 7th but experienced a sales dip in January 2025. Understanding these dynamics can provide valuable insights for strategic positioning and growth opportunities for Deep Space in the Alberta beverage market.
Notable Products
In January 2025, Deep Space's Propulsion - THC/CBG 1:1 Cosmic Cherry Lime Soda maintained its top position in the beverage category, continuing its lead from December 2024 with sales reaching 5239 units. The Propulsion - THC/CBG 1:1 Pulsar Peach Soda held the second rank, consistent with its performance in the previous month. The Propulsion - THC/CBG 1:1 Root Beer Soda remained in third place, showing stability since its introduction in December 2024. Orange Orbit Beverage improved its ranking slightly, moving up to fourth place from fifth in December. The Grape Unknown Soda made its debut in January, securing the fifth position in the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
