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Nov-2024
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Overview
Market Insights Snapshot
Dogwalkers has demonstrated a strong performance in the pre-roll category across several states, maintaining its position as a leading brand. In Illinois, Dogwalkers has consistently held the top spot from August through November 2024, indicating a robust market presence and consumer preference. Similarly, in Maryland, the brand has also secured the number one rank throughout the same period, suggesting a strong foothold in the state. Meanwhile, in Nevada, Dogwalkers has maintained a steady third-place ranking, showcasing its consistent appeal despite not being the market leader. However, in New York, Dogwalkers experienced a decline, dropping out of the top 30 in October and November 2024, which could indicate challenges in capturing market share or increased competition in the region.
In Massachusetts, Dogwalkers has shown variable performance, starting at eighth place in August and slipping to thirteenth in September before slightly recovering to eleventh place by November. This fluctuation suggests a competitive landscape where Dogwalkers is striving to maintain its position. The sales trend in Massachusetts reflects this variability, with a noticeable decrease from August to November. Overall, while Dogwalkers enjoys a dominant position in certain states, its performance in others like New York and Massachusetts indicates areas where the brand could potentially enhance its strategies to improve rankings and sales. This mixed performance across different states highlights the dynamic nature of the cannabis market and the importance of tailored approaches in each region.
Competitive Landscape
In the Illinois pre-roll category, Dogwalkers has consistently maintained its top position from August to November 2024, showcasing its strong market presence and brand loyalty. Despite a slight decline in sales from October to November, Dogwalkers remains ahead of its competitors. Notably, Ozone holds the second rank consistently, but its sales figures are significantly lower than Dogwalkers, indicating a substantial gap in market share. Meanwhile, Rythm has shown a remarkable rise, entering the top five in October and climbing to third place by November, suggesting a growing competitive threat. This competitive landscape highlights the importance for Dogwalkers to innovate and reinforce its market strategies to maintain its leading position amidst rising competitors.
Notable Products
In November 2024, the top-performing product from Dogwalkers was the Mini Dog - Animal Face Pre-Roll 5-Pack in the Pre-Roll category, maintaining its first-place ranking from October with sales of 31,654 units. The Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack jumped from third to second place, indicating a significant rise in popularity with its sales nearly doubling from the previous month. The Mini Dog - Brownie Scout Pre-Roll 5-Pack experienced a slight decline, moving from second to third place. New to the rankings, the Mini Dog - White Durban Pre-Roll 5-Pack entered in fourth place, showing strong initial sales. Meanwhile, the Big Dog - Animal Face Pre-Roll re-entered the rankings in fifth place after being unranked in prior months, suggesting a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
