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Dec-2024
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Overview
Market Insights Snapshot
Dogwalkers has shown a strong performance in the Pre-Roll category across several key states. In Illinois, the brand consistently held the top rank from September through December 2024, indicating a dominant market presence despite a slight decline in sales over the months. Similarly, in Maryland, Dogwalkers maintained its number one position throughout the same period, with sales demonstrating a positive trend, particularly in November and December. In Nevada, Dogwalkers consistently ranked third, showing stable performance and a notable increase in sales in November, which slightly tapered off in December yet remained strong.
In contrast, Dogwalkers faced challenges in Massachusetts and New York. In Massachusetts, the brand hovered around the 12th and 13th positions, indicating a steady but not leading presence in the market. Meanwhile, in New York, Dogwalkers experienced a drop out of the top 30 in October and November, though it managed to re-enter the rankings at 36th place by December. This fluctuation highlights a competitive market environment and suggests potential areas for strategic improvement. The absence from the top 30 in New York during the fall months could be seen as a setback, but the brand's re-entry in December might signal a turnaround or seasonal variation in consumer preferences.
Competitive Landscape
In the Illinois pre-roll category, Dogwalkers has maintained a consistent top position from September to December 2024, demonstrating its strong market presence despite a gradual decline in sales over these months. Notably, Ozone has held the second rank consistently, with sales figures that are significantly lower than Dogwalkers, yet showing some fluctuations. Meanwhile, Rythm has shown a notable upward trajectory, climbing from outside the top 20 in September to secure the third position by November and December, with sales increasing substantially during this period. This upward trend of Rythm could pose a potential challenge to Dogwalkers if the momentum continues, although Dogwalkers' lead remains substantial for now. This competitive landscape highlights the importance for Dogwalkers to innovate and engage with its customer base to maintain its leading position amidst the dynamic shifts in the market.
Notable Products
In December 2024, the top-performing product for Dogwalkers was Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g), maintaining its number 1 rank from the previous two months with sales of 21,474 units. Following closely, Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) rose to the second position, improving from its third-place ranking in November. The Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g) experienced a slight drop to third place after holding the second rank in November. Mini Dog - White Durban Pre-Roll 5-Pack (1.75g) maintained its fourth-place rank from November. Lastly, Big Dog - Animal Face Pre-Roll (0.75g) remained steady at fifth place, consistent with its ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
