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Oct-2024
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Overview
Market Insights Snapshot
Dogwalkers has demonstrated a strong and consistent performance in the Pre-Roll category, particularly in states like Illinois and Maryland, where they have maintained the top position from July to October 2024. This dominance in these states highlights their strong brand presence and consumer preference. In Nevada, Dogwalkers has consistently held the third position, indicating a stable market share in the state. However, the brand's performance in Massachusetts shows some fluctuations, with rankings dropping from 7th in July to 12th in October, suggesting potential challenges or increased competition in the region.
In contrast, the performance in New York reveals a different story, where Dogwalkers dropped out of the top 30 in October after being ranked 25th in September. This decline indicates that the brand may be facing significant competition or market dynamics that are not in their favor. The sales data corroborates these trends, showing a decrease in sales figures over the months in some states, such as Illinois, where sales peaked in August before declining in October. These insights suggest that while Dogwalkers holds a strong position in certain markets, there is variability in their performance across different states, which could be attributed to various market factors and competitive pressures.
Competitive Landscape
In the Illinois Pre-Roll category, Dogwalkers has consistently maintained its top position from July to October 2024, showcasing its strong market presence and customer loyalty. Despite a slight decline in sales from September to October, Dogwalkers remains the leader, outperforming competitors like Ozone and Verano, which have held steady at the second and third ranks, respectively. Notably, while Ozone has shown a positive sales trend with increasing figures each month, it has not been enough to challenge Dogwalkers' dominance. Meanwhile, Verano has maintained a stable rank but experienced a slight dip in sales in October. This competitive landscape highlights Dogwalkers' robust brand strength and market strategy, which continues to secure its leading position despite the dynamic shifts in sales among its closest competitors.
Notable Products
In October 2024, Dogwalkers' top-performing product was the Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g), maintaining its first-place rank from August and reclaiming it from September with sales of 28,889 units. The Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) secured the second position, dropping from its top spot in September but consistently ranking within the top two since July. The Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g) climbed back to third place after not being ranked in September, indicating a resurgence in popularity. The Big Dog - Brownie Scout Pre-Roll (0.75g) entered the rankings in fourth place, showing a new entrant's potential to impact the market. Lastly, the Show Dog - Animal Face Infused Pre-Roll 5-Pack (2.25g) made its debut in the fifth position, highlighting the growing interest in infused pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
