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Oct-2024
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Overview
Market Insights Snapshot
In the realm of cannabis pre-rolls, Doinks has exhibited varied performance across different states over the past few months. In Colorado, Doinks managed to maintain a presence in the top 30 brands, with a slight dip in September 2024 when it fell to rank 32, before regaining its position at rank 30 in October. This fluctuation indicates a competitive market where Doinks is striving to maintain its foothold despite a general decline in sales from July to October. The brand's consistent presence in the top 30 in Colorado suggests a stable, if slightly challenging, market environment.
In contrast, Doinks' performance in Nevada has been more volatile. After a promising rise to rank 29 in August 2024, the brand slipped out of the top 30 by October, ranking at 40. This drop, despite a peak in sales in September, suggests that Doinks faces stiff competition in Nevada's pre-roll category and may need to reassess its market strategies to regain its earlier momentum. The fluctuation in rankings across these states highlights the dynamic nature of the cannabis market and the challenges brands face in maintaining a consistent market presence.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Doinks has experienced fluctuations in its market position, with its rank slipping from 25th in July 2024 to 30th by October 2024. This decline in rank is accompanied by a consistent decrease in sales over the same period, indicating potential challenges in maintaining market share. Notably, Classix has shown a more stable presence, maintaining higher ranks than Doinks throughout the months, despite a drop from 18th to 28th. Meanwhile, Vera has demonstrated resilience, improving its rank slightly from 31st to 29th, with sales that have remained relatively stable, even surpassing Doinks in October. 14er Gardens made a notable leap from being unranked in August to 31st in October, suggesting a potential emerging competitor. These dynamics highlight the competitive pressures Doinks faces, emphasizing the need for strategic adjustments to regain its standing in the Colorado pre-roll market.
Notable Products
In October 2024, the top-performing product for Doinks was the Grape Infused Blunt (1g) in the Pre-Roll category, which ascended to the number one rank with sales of 1,410 units. The Blueberry Distillate Infused Blunt (1g), previously holding the top position for three consecutive months, dropped to the second rank, sharing this position with the Strawnana Distillate Infused Blunt (1g). The Rocket Pop Infused Blunt (1g) re-emerged in the rankings at the third position, while the Green Apple Infused Blunt (1g) entered the list at fourth place, having not ranked in the previous two months. Notably, the Grape Infused Blunt's rise from third to first place highlights a significant increase in consumer preference for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
