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Dec-2024
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Overview
Market Insights Snapshot
In the Colorado market, Doinks has shown an upward trend in the Pre-Roll category, making significant strides from being ranked 37th in September 2024 to 31st by December 2024. This improvement is noteworthy, especially considering the competitive landscape of the Pre-Roll category. Despite a dip in sales in November, Doinks managed to recover in December, indicating a positive trajectory. However, the brand's absence from the top 30 suggests there is still room for growth and increased market penetration.
Meanwhile, in Nevada, Doinks experienced a more volatile performance in the Pre-Roll category. Starting at 33rd in September, the brand faced a drop to 42nd in October, before rebounding to 25th in December. This fluctuation highlights the challenges and opportunities within the Nevada market. The substantial increase in sales in December suggests a successful strategy or product launch that resonated with consumers, but the earlier rankings indicate potential instability that could be addressed for sustained success. The absence from the top 30 in October and November underscores the need for consistent performance improvements.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Nevada, Doinks has shown a notable improvement in its ranking, moving from 42nd place in October 2024 to 25th place by December 2024. This upward trend suggests a significant recovery in sales, as evidenced by a more than doubling of sales from October to December. In contrast, The Grower Circle maintained a relatively stable position, ranking consistently within the top 30, although it experienced a slight dip from 19th to 23rd place. Meanwhile, Panna Extracts saw a decline, dropping from 19th in September to 24th in December, indicating a downward sales trend. High Heads experienced a significant drop from 14th to 27th place, reflecting a sharp decrease in sales. Hustler's Ambition showed a slight decline from 24th to 26th place, indicating a stable yet slightly decreasing sales performance. These dynamics highlight Doinks' potential for growth amidst fluctuating performances from its competitors.
Notable Products
In December 2024, the top-performing product from Doinks was the Green Apple Infused Blunt (1g) within the Pre-Roll category, which achieved the number one rank, up from second place in November. This product saw notable sales, reaching 1457 units. The Blueberry Distillate Infused Blunt (1g) dropped to second place after being the top product in November, with sales of 1169 units. Strawnana Distillate Infused Blunt (1g) improved its position to third place, rising from fifth in the previous two months. Wild Melon Distillate Infused Blunt (1g) held steady at fourth place, while Rocket Pop Infused Blunt (1g) fell to fifth after leading the sales in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
