.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Michigan, Doobies has shown a notable performance in the Pre-Roll category. Throughout the months from August to November 2024, Doobies has fluctuated slightly in ranking, moving from 9th position in August to 10th in September, then to 11th in October, before climbing back to 8th in November. This upward movement in November could indicate a successful marketing strategy or a seasonal trend. However, in the Vapor Pens category, Doobies did not make it into the top 30 until November, where they ranked 80th. This suggests a potential growth area for the brand, as they were previously absent from the top 30 rankings in this category.
In New York, Doobies has maintained a more consistent presence in the Pre-Roll category, with rankings fluctuating between 64th and 80th over the four-month period. This consistency, albeit outside the top 30, suggests a steady but challenging market position. Meanwhile, in the Flower category, Doobies experienced a decline, starting at 61st in August and dropping to 75th by October and November. The declining sales figures in this category may indicate increased competition or shifting consumer preferences. This trend highlights the need for strategic adjustments to regain market share in New York's competitive landscape.
Competitive Landscape
In the competitive landscape of pre-rolls in Michigan, Doobies has experienced notable fluctuations in its market position over the past few months. Starting in August 2024, Doobies was ranked 9th, but it saw a decline to 11th place by October, before rebounding to 8th in November. This recovery is significant as it suggests a positive reception of their product offerings or marketing strategies. In contrast, STIIIZY maintained a steady 8th position until November when it climbed to 6th, indicating a strong competitive presence. Meanwhile, Play Cannabis showed a more volatile pattern, peaking at 7th in October but dropping to 9th in November. Muha Meds consistently hovered around the 10th and 11th positions, while Simpler Daze experienced a slight decline from 5th to 7th. These shifts highlight the dynamic nature of the market, with Doobies needing to leverage its recent upward trend to solidify its standing against these competitors.
Notable Products
In November 2024, Superboof Pre-Roll (1g) reclaimed its position as the top-performing product for Doobies, with impressive sales figures reaching 70,097 units. Triangle Mints Pre-Roll (1g) held steady in the second position, maintaining strong performance despite a slight dip from its first-place standing in October. Krazy OG Pre-Roll (1g) made a notable comeback, rising to third place after previously not being ranked in September and October. New entries for November include Animal Mint Cake Pre-Roll (1g) and Detroit Muscle Pre-Roll (1g), securing the fourth and fifth positions respectively. The rankings highlight a dynamic shift in consumer preferences, with Superboof Pre-Roll (1g) showing significant growth from September to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
