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Oct-2024
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Overview
Market Insights Snapshot
Doobies has shown a consistent presence in the Michigan pre-roll category, maintaining a stable ranking of 9th in both July and August 2024. However, a slight decline was observed as they moved to the 11th position in both September and October. Despite this drop, their sales figures in October showed a recovery from September's dip, indicating resilience in the market. In contrast, their performance in the vapor pen category was less prominent, as they were not ranked in the top 30 until September, when they entered at the 100th position and improved to 73rd by October. This suggests a budding interest in their vapor pen products, although their market presence is not yet as strong as in the pre-roll segment.
The absence of Doobies from the top 30 in the vapor pen category for July and August in Michigan indicates a potential area for growth or a need for strategic adjustments to gain a foothold in this competitive market. The improvement in rankings from September to October is a positive sign, suggesting that efforts to enhance visibility or product offerings in this category may be gaining traction. Meanwhile, the slight decline in pre-roll rankings could be a signal to reassess their strategies to maintain their competitive edge. Overall, while Doobies has a strong presence in pre-rolls, exploring opportunities to bolster their vapor pen offerings could be beneficial for expanding their market share in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Doobies has experienced a slight decline in its market position, moving from a consistent 9th rank in July and August 2024 to 11th in September and October 2024. This shift is noteworthy as competitors like Glorious Cannabis Co. maintained a stable presence in the top 10, albeit dropping from 7th to 9th in October. Meanwhile, Play Cannabis has shown resilience, holding the 10th position consistently since August. The rise of Mitten Extracts from 33rd in August to 13th in October, alongside HY-R's climb from 22nd to 12th over the same period, highlights a dynamic shift in consumer preferences that may have impacted Doobies' sales trajectory. While Doobies' sales saw a dip in September, there was a recovery in October, suggesting potential for regaining lost ground if strategic adjustments are made in response to these competitive movements.
Notable Products
In October 2024, Triangle Mints Pre-Roll (1g) reclaimed its position as the top-performing product for Doobies, with sales reaching 36,391. Deep Breath Pre-Roll (1g) rose to the second spot, showing a significant increase from its fourth-place ranking in September. Gelato #33 Pre-Roll (1g) advanced to third place, up from fifth in the previous month. New entrants to the top five include Grape Runtz Pre-Roll (1g) and Animal Mint Cake Pre-Roll (1g), securing the fourth and fifth positions, respectively. This shift indicates a dynamic change in consumer preferences, with notable movements in the rankings compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
