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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Doobies has shown a consistent presence in the Pre-Roll category. Over the past few months, the brand maintained a stable ranking, hovering around the 9th and 10th positions from July to September 2024, after an initial jump from 12th in June. This indicates a solid performance and a steady consumer base in this category. However, it's worth noting that their sales peaked in July with over a million in sales, before experiencing a decline in September. Such fluctuations could be attributed to seasonal trends or competitive pressures within the state.
Conversely, Doobies' performance in the Vapor Pens category in Michigan presents a different narrative. The brand was notably absent from the top 30 rankings from June through August, only appearing at the 92nd position in September. This suggests that while Doobies has a strong foothold in the Pre-Roll segment, it struggles to capture significant market share in Vapor Pens. This disparity highlights potential areas for growth and market penetration strategies that could be explored to enhance their presence across different product categories.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Doobies has shown notable resilience and growth over the past few months. From June to September 2024, Doobies improved its rank from 12th to 10th, indicating a positive trend in market presence. This improvement is particularly significant when compared to competitors like Pro Gro, which experienced a decline from 9th to 11th place, and STIIIZY, which maintained a steady 8th position. Meanwhile, Play Cannabis saw a rise from 11th to 9th, slightly ahead of Doobies in September. Interestingly, HY-R made a significant leap from being outside the top 20 in June to reaching 12th place by September, showcasing the dynamic nature of this market. Despite these shifts, Doobies' ability to climb the ranks amidst fluctuating sales figures among competitors highlights its growing appeal and strategic positioning within the Michigan Pre-Roll sector.
Notable Products
In September 2024, Superboof Pre-Roll (1g) emerged as the top-performing product for Doobies, climbing to the number one spot from its previous position at second in June 2024, with sales reaching 30,710 units. Triangle Mints Pre-Roll (1g) maintained a strong performance, ranking second after leading in August 2024. Deep Breath Pre-Roll (1g) entered the rankings for the first time, securing the third position. Strawberry Runtz Pre-Roll (1g) experienced a notable decline, dropping to fourth place from its peak at number one in July 2024. Exotic Diamond Cookie Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
