.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Michigan, Doobies has shown consistent performance in the Pre-Roll category, maintaining rankings around the 11th and 12th positions from May to August 2024. Despite a slight dip in August, the brand's sales in this category have seen a significant increase in July, reaching $950,967. However, in the Vapor Pens category, Doobies did not make it into the top 30 rankings for the months reported, indicating a weaker presence in this segment. The absence from the top rankings in Vapor Pens suggests that Doobies might need to reevaluate its strategy or product offerings in this category to improve its market position.
In Oregon, Doobies' performance in the Pre-Roll category appears less impressive compared to Michigan. The brand only made it to the 79th position in May 2024 and did not appear in the top 30 rankings in subsequent months. This indicates a challenging market environment or potential issues with brand recognition and distribution in Oregon. The lack of consistent ranking in Oregon highlights a significant area for improvement if Doobies aims to strengthen its market presence across different states.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Doobies has shown a consistent performance, maintaining its rank around the 11th and 12th positions from May to August 2024. Notably, Doobies' sales peaked in July 2024, reaching a high of $950,967, before slightly declining to $866,112 in August. This trend suggests a strong but slightly fluctuating market presence. In comparison, Top Smoke experienced a significant drop from the 9th rank in May to the 13th in August, indicating a potential loss in market share despite starting with higher sales figures. Meanwhile, Play Cannabis showed a positive trajectory, climbing from the 15th rank in May to the 10th in August, with sales increasing to $970,510. Magic also demonstrated a slight improvement, moving from the 12th to the 11th rank by August. Presidential remained relatively stable but lower in the ranks, moving from 17th to 14th over the same period. These dynamics highlight Doobies' stable yet competitive positioning in a fluctuating market, emphasizing the importance of strategic marketing and product differentiation to maintain and improve its rank and sales.
Notable Products
In August 2024, Triangle Mints Pre-Roll (1g) secured the top spot for Doobies with a sales figure of $53,137. Krazy OG Pre-Roll (1g) made a notable entry at the second position. Godzilla Glue Pre-Roll (1g) climbed to the third rank, improving from its previous fourth rank in July. Cheetah Piss Pre-Roll (1g) dropped to the fourth position from third in July, while Don Mega Pre-Roll (1g) reappeared in the rankings at fifth place after being absent in July. Overall, Triangle Mints Pre-Roll (1g) consistently maintained its leadership position from July to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
