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Jan-2025
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Overview
Market Insights Snapshot
Drip (MI) has shown a consistent performance in the Vapor Pens category within the state of Michigan. Over the four-month period from October 2024 to January 2025, the brand maintained a strong presence, improving its rank from sixth to fifth place by December 2024 and maintaining that position into January 2025. This upward movement in the rankings reflects a solid performance in a competitive market, with sales peaking in December 2024 before experiencing a slight dip in January 2025. The ability to consistently stay within the top six brands suggests a robust market strategy and consumer loyalty, which are crucial for sustaining long-term growth.
Interestingly, Drip (MI) did not appear in the top 30 rankings in any other state or province during the same period, which highlights the brand's concentrated market presence in Michigan. This focus on a single state could be a strategic decision to dominate the local market before considering expansion. The absence from other states' rankings might be seen as a limitation in terms of geographical reach, but it also points to potential growth opportunities if the brand decides to expand its footprint. The brand's performance in Michigan could serve as a blueprint for success in other markets if they choose to broaden their horizons in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Drip (MI) has shown a dynamic performance, maintaining a steady presence within the top ranks. Over the past few months, Drip (MI) has fluctuated between the 5th and 6th positions, indicating a stable yet competitive stance in the market. Notably, MKX Oil Company consistently outperforms Drip (MI), holding a strong position at 3rd place, which suggests a significant lead in sales. Meanwhile, Platinum Vape and Breeze Canna have also demonstrated competitive strength, with Platinum Vape advancing to 4th place in January 2025, surpassing Drip (MI). Despite these challenges, Drip (MI) managed to climb to 5th place in December 2024, reflecting a positive trend in sales during that period. The consistent ranking of Crude Boys at 7th place indicates that Drip (MI) maintains a competitive edge over some brands, but the fluctuating ranks highlight the need for strategic initiatives to enhance market share and sales performance in the evolving Michigan vapor pen market.
Notable Products
In January 2025, the top-performing product for Drip (MI) was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from the previous month with sales of 22,508. The Blue Dream Distillate Cartridge (1g) held the second position, consistent with its December 2024 rank, though its sales slightly decreased. Granddaddy Purple Distillate Cartridge (1g) remained steady in third place, showing consistency over the past four months. Super Lemon Haze Distillate Cartridge (1g) returned to the rankings in fourth place after being unranked in December. Zkittlez Distillate Cartridge (1g) made its first appearance on the list, debuting at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
