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Nov-2024
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Overview
Market Insights Snapshot
Drip (MI) has shown consistent performance in the Vapor Pens category in Michigan, maintaining a steady ranking at fifth place from September through November 2024. This stability in rankings indicates a strong foothold in the Michigan market, especially considering the competitive nature of the Vapor Pens category. The brand's sales figures reflect a positive trend, with a notable increase from October to November 2024, suggesting effective strategies in capturing consumer interest and possibly expanding their market share in this category.
While Drip (MI) has managed to secure a top-five position consistently in Michigan's Vapor Pens category, the absence of rankings in other states or categories could imply either a focused strategy on this particular niche or challenges in expanding beyond their current market. Not appearing in the top 30 brands in other states or categories might suggest limited geographical reach or category diversification. This could be an area of potential growth if the brand seeks to replicate its Michigan success elsewhere.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Drip (MI) has shown a consistent performance, maintaining its rank at 5th place from September to November 2024. This stability is notable given the fluctuations observed with other brands. For instance, Breeze Canna experienced a drop from 2nd to 4th place between August and September, while Platinum Vape held steady at 6th place from September to November. Meanwhile, MKX Oil Company consistently ranked 3rd, indicating a strong market presence. Drip (MI)'s sales have shown an upward trend from October to November, suggesting a positive reception in the market, potentially driven by strategic marketing efforts or product innovations. In contrast, Crude Boys saw a decline in sales, which might indicate shifting consumer preferences or competitive pressures. Overall, Drip (MI)'s stable ranking amidst these dynamics highlights its resilience and potential for growth in the Michigan vapor pen category.
Notable Products
In November 2024, Blue Dream Distillate Cartridge (1g) maintained its top position as the leading product for Drip (MI) in the Vapor Pens category, with a sales figure of 23,173. Granddaddy Purple Distillate Cartridge (1g) held steady in the second position, showing a recovery in sales from previous months. Green Crack Distillate Cartridge (1g) climbed to the third spot, improving from its fourth-place ranking in October. Northern Lights Distillate Cartridge (1g) made a notable entry into the rankings at fourth place, having not ranked in August and October. Super Lemon Haze Distillate Cartridge (1g) saw a drop, moving from third in October to fifth in November, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
