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Oct-2024
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Overview
Market Insights Snapshot
Drip (MI) has shown a consistent performance in the Michigan market, particularly within the Vapor Pens category. Over the months from July to October 2024, Drip (MI) has maintained a presence in the top 10 rankings, with a notable peak in August when they climbed to the 4th position. This upward movement suggests a strong brand presence and consumer preference for their vapor pens during that period. However, by October, the brand saw a slight drop, settling back into the 6th position, indicating some fluctuations in market dynamics or consumer preferences. Despite this, maintaining a top 10 position consistently over several months underscores the brand's solid footing in Michigan's competitive vapor pen market.
Interestingly, Drip (MI)'s sales figures reflect a peak in August, which aligns with their highest ranking during the same month. This suggests that the brand's strategies or product offerings resonated well with consumers, leading to increased sales. However, there was a noticeable decline in sales by September and October, which might have influenced their drop in ranking. The absence of Drip (MI) in other state or province rankings indicates that their market presence might be concentrated in Michigan, or they did not make it into the top 30 in other regions. This could be seen as a limitation in their market reach or an opportunity for expansion beyond Michigan to capture additional market share in other states or provinces.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Drip (MI) has demonstrated a dynamic performance over the past few months. Despite a slight decline in October 2024, where it ranked 6th, Drip (MI) has consistently maintained a strong presence, peaking at 4th place in August 2024. This fluctuation suggests a competitive market environment, particularly against brands like Breeze Canna, which consistently held higher ranks, maintaining 2nd or 4th place throughout the same period. Meanwhile, Platinum Vape showed a steady climb, reaching 5th place by October, potentially challenging Drip (MI)'s position. Crude Boys also exhibited variability, dropping to 7th place in October, which could indicate opportunities for Drip (MI) to capitalize on shifting consumer preferences. As the market evolves, Drip (MI)'s ability to adapt and respond to these competitive pressures will be crucial for sustaining and improving its market position.
Notable Products
In October 2024, the Blue Dream Distillate Cartridge (1g) from Drip (MI) maintained its position as the top-performing product in the Vapor Pens category, despite a slight decrease in sales to 20,494 units. The Super Lemon Haze Distillate Cartridge (1g) rose to the second position, improving from its previous fourth position in September. Granddaddy Purple Distillate Cartridge (1g) held steady in the third position throughout the last few months. The White Rhino Distillate Cartridge (1g) entered the rankings for the first time, securing the fourth spot. Green Crack Distillate Cartridge (1g) dropped from the second position in September to fifth in October, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
