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Jan-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Dutch Botanicals has shown a dynamic performance across different product categories. Notably, in the Pre-Roll category, the brand experienced a significant fluctuation in their rankings. Starting strong in October 2024 at 6th place, they improved to 4th in November, but then slipped back to 6th in December, before a dramatic fall to 14th in January 2025. This downward trend in January is particularly concerning, suggesting potential challenges in maintaining their position within the top ranks. On the other hand, the Vapor Pens category tells a different story, where Dutch Botanicals consistently remained outside the top 30, peaking at 37th position in both October and December, indicating a potential area for growth or strategic reevaluation.
The sales data for Dutch Botanicals provides further insights into their market presence in Colorado. While their Pre-Roll sales peaked in November 2024, reaching $389,016, the subsequent decline to $137,389 in January 2025 is notable. This drop could be attributed to seasonal fluctuations or increased competition within the market. Conversely, their Vapor Pens sales showed a more stable pattern, with a slight decrease from October to November, followed by a rebound in December. This stability, despite lower rankings, suggests that while the brand may not be leading the category, there is a consistent consumer base for their vapor products. Such insights into their performance can guide future strategic decisions for Dutch Botanicals in the Colorado market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Dutch Botanicals experienced fluctuating rankings from October 2024 to January 2025, indicating a dynamic market presence. Starting at rank 37 in October 2024, Dutch Botanicals dropped to 45 in November before recovering to 37 in December and slightly slipping to 38 in January 2025. This volatility contrasts with competitors like Dabble Extracts, which maintained a stronger foothold despite a downward trend from rank 21 in October to 39 in January. Meanwhile, Wavelength Extracts showed a more consistent performance, improving from rank 34 in October to 36 in January, with sales peaking in November. The sales trajectory for Dutch Botanicals mirrored its rank changes, with a notable dip in November, suggesting potential challenges in market penetration or consumer retention during that period. This analysis highlights the need for Dutch Botanicals to strategize effectively to stabilize and improve its market position amidst strong competition.
Notable Products
In January 2025, the top-performing product from Dutch Botanicals was Jenny's - Fruit Punch Pre-Roll (1g) in the Pre-Roll category, climbing to the number one rank with sales reaching 7,745 units. Jenny's - Purple OG Pre-Roll (1g) secured the second position, showing robust sales performance. Jenny's - Apple Fritter Pre-Roll (1g) followed closely in third place, indicating a strong consumer preference for this flavor. Notably, Jenny's - NYC Kush Pre-Roll (1g) and Apple Fritter #2 Pre-Roll (1g) held the fourth and fifth ranks, respectively. Compared to previous months, Jenny's - Fruit Punch Pre-Roll (1g) showed significant improvement, moving up from fourth in December 2024 to the top spot in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
