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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Dutch Botanicals has shown varied performance across different product categories. In the Pre-Roll category, the brand experienced a notable fluctuation in rankings, starting at 4th place in July 2024 and dropping to 11th place by October 2024. This decline is accompanied by a decrease in sales, with the most significant drop observed from September to October. Such a movement suggests potential challenges in maintaining a competitive edge in the Pre-Roll segment. In contrast, the Vapor Pens category presents a different story, where Dutch Botanicals did not make it into the top 30 rankings throughout the observed months. This indicates a potential area for improvement or strategic reassessment for the brand in this category.
While the Pre-Roll category shows a stark decline in rankings for Dutch Botanicals, the Vapor Pens segment highlights a consistent struggle to break into the top rankings. Despite being outside the top 30 in Vapor Pens, the sales figures show some resilience, with a slight recovery in October 2024 compared to the previous month. This suggests that while the brand may not be a top contender in this category, there is still a base level of consumer interest. The overall performance across these categories in Colorado suggests that Dutch Botanicals may need to focus on strategic initiatives to bolster their presence and competitiveness, particularly in the Pre-Roll category where they have previously shown stronger performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Dutch Botanicals has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from a strong position in July 2024 with a rank of 4, Dutch Botanicals saw a decline to rank 11 by October 2024. This shift can be attributed to increased competition and dynamic market conditions. For instance, Seed & Strain Cannabis Co., which maintained a consistent presence in the top 10, and Juicy, which made a significant leap from rank 52 in September to rank 9 in October, have intensified the competitive pressure. Additionally, The Colorado Cannabis Co. has shown a steady upward trend, moving from rank 22 in July to 12 in October, further challenging Dutch Botanicals' market position. Despite these challenges, Dutch Botanicals' sales remained relatively robust until September, indicating a strong brand presence, although a sharp decline in October suggests the need for strategic adjustments to regain its competitive edge.
Notable Products
In October 2024, Dutch Botanicals' top-performing product was Primo OG Pre-Roll (1g), which ascended from fifth place in September to secure the number one spot, achieving sales of $21,613. Lava Cake Pre-Roll (1g) maintained its second-place position from September, demonstrating consistent performance with sales just slightly lower than the previous month. Jenny's - Apes in Space Pre-Roll (1g) saw a significant drop, falling from the top rank in September to third place in October. Punch Buggy Pre-Roll (1g) also experienced a decline, moving from third to fourth place over the same period. Lastly, Apple Fritter #2 Pre-Roll (1g) entered the rankings at fifth place, marking its debut in the top five products for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
