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Oct-2024
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Overview
Market Insights Snapshot
Electric Honey has shown a notable performance in the Vapor Pens category, particularly in Missouri. After starting outside the top 30 in July, they managed to break into the top 25 by October, indicating a significant upward trajectory. This improvement is underscored by their sales figures, which more than doubled from September to October. The brand's ability to climb the ranks in such a competitive category suggests a growing consumer interest and possibly effective marketing strategies or product offerings that resonate with the local market.
Interestingly, Electric Honey's absence from the top 30 in other states or categories might indicate a more localized strategy or varying competition levels. While their success in Missouri's Vapor Pens category is commendable, the lack of presence in other major markets or categories could be a point of concern or an opportunity for growth. This selective performance highlights the brand's potential to expand its footprint if it can replicate its Missouri success in other regions. Observing how Electric Honey navigates these challenges could provide insights into their strategic priorities and market adaptability.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Electric Honey has shown a notable upward trajectory in its market rank, climbing from 40th in August 2024 to 25th by October 2024. This improvement is particularly significant given the performance of competitors like Amaze Cannabis, which experienced a decline from 17th to 26th over the same period. Meanwhile, Greenlight, despite a strong start at 11th in July, fell to 27th by October, indicating potential volatility in their sales. Dixie Elixirs and Heartland Labs have maintained more stable positions, with Dixie Elixirs improving slightly from 30th to 23rd and Heartland Labs showing consistent growth from 40th to 24th. Electric Honey's sales surge in October, which more than doubled from September, suggests a successful strategy in capturing market share, positioning it as a rising competitor in the Missouri vapor pen market.
Notable Products
In October 2024, the top-performing product for Electric Honey was Inspire - Cereal Berries Distillate Disposable (0.5g) in the Vapor Pens category, which rose to the first position with impressive sales of 1830 units. Energize - Blaze Berry Distillate Disposable (0.5g) followed closely in second place, although it dropped from its previous top spot in July and August. Relax - Magic Marsh Mellow Distillate Disposable (0.5g) made a notable entry into the rankings at third place, showing a strong surge in sales. Blaze Berry Lemonade Distillate Disposable (0.5g) maintained its fourth position consistently since August. Lastly, Glacial Peach Distillate Disposable (0.5g) entered the rankings for the first time in October, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
