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Nov-2024
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Overview
Market Insights Snapshot
EVIDENCE has shown varied performance across different states and categories, with notable fluctuations in rankings and sales. In California, the brand's presence in the Pre-Roll category has been relatively stable, maintaining a position within the top 30 brands. Starting in August 2024, EVIDENCE was ranked 21st, dipped to 28th in September, improved to 25th in October, and returned to 21st in November. This fluctuation suggests a resilience in the market despite competitive pressures, as the brand managed to rebound and maintain its standing. The sales figures corroborate this resilience, with a noticeable increase from September's dip, reflecting a recovering demand and effective market strategies.
While EVIDENCE's performance in California's Pre-Roll category demonstrates a solid foothold, the absence of rankings in other states or categories could indicate areas for potential growth or challenges in market penetration. The lack of presence in the top 30 for certain categories or states could be seen as an opportunity for the brand to explore new strategies or product lines to capture untapped markets. This absence also highlights the competitive nature of the cannabis industry, where maintaining a top position requires constant innovation and adaptation. By focusing on these areas, EVIDENCE could potentially enhance its market reach and strengthen its overall brand presence.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, EVIDENCE experienced notable fluctuations in its rankings over the past months, reflecting a dynamic market environment. In August 2024, EVIDENCE held the 21st position, but by September, it had dropped to 28th, indicating a temporary setback likely due to competitive pressures. However, EVIDENCE rebounded to 25th in October and further improved to 21st in November, showcasing resilience and effective market strategies. In contrast, PUFF maintained a relatively stable presence, fluctuating between 17th and 20th, while Gelato consistently ranked higher, although it showed a downward trend from 16th to 19th. Meanwhile, Quickies Prerolls and Selfies did not break into the top 20, indicating a more challenging market position. These shifts suggest that while EVIDENCE faces stiff competition, particularly from brands like Gelato, its ability to regain rank highlights its potential to capture more market share with strategic adjustments.
Notable Products
In November 2024, the top-performing product for EVIDENCE was Prison Shortys - Grape Ape Infused Pre-Roll 5-Pack (3.5g), which climbed to the first rank with sales of 2068. Prison Shortys - Bubba Gum OG Infused Pre-Roll 5-Pack (3.5g) emerged as a strong contender, securing the second position. Prison Shortys - Berry Pie Infused Pre-Roll 5-Pack (3.5g) also made a notable entry, ranking third. Prison Shortys - Strawberry Shortcake Infused Pre-Roll 5-Pack (3.5g) saw a decline from its previous top position in October to fourth place. Lastly, Prison Shortys - Watermelon Zkittlez Infused Pre-Roll 5-Pack (3.5g) entered the rankings for the first time, taking the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
