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Oct-2024
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Overview
Market Insights Snapshot
EVIDENCE has shown a consistent presence in the Pre-Roll category in California, with rankings fluctuating between 21st and 26th place from July to October 2024. Notably, the brand improved its ranking from 26th in July to 21st in August, reflecting a positive reception in that period. However, the ranking dipped again in September before recovering slightly in October. This suggests some volatility in their performance, possibly influenced by market dynamics or competitive pressures in the state. The sales figures correspondingly show a slight increase from July to August, followed by a decrease in September, and then a rise again in October, indicating a resilience in their market strategy despite the fluctuations in ranking.
While EVIDENCE maintained a presence in the top 30 for Pre-Rolls in California, there is no data indicating their presence in the top 30 for other categories or states, suggesting a concentrated focus or stronger competition elsewhere. The absence of rankings in other states or categories could be seen as a missed opportunity or a strategic decision to concentrate resources where they perform best. This absence may also imply that EVIDENCE has room to expand its market reach beyond California and the Pre-Roll category, should they choose to diversify their offerings or marketing strategies. The oscillations in their California ranking highlight the importance of maintaining competitive momentum in a dynamic market environment.
```Competitive Landscape
In the competitive landscape of the California Pre-Roll category, EVIDENCE has shown resilience amidst fluctuating market dynamics. Over the past few months, EVIDENCE's rank has oscillated, starting at 26th in July 2024, climbing to 21st in August, then dropping back to 26th in September, before rising again to 23rd in October. This pattern suggests a competitive struggle, particularly against brands like CannaBiotix (CBX), which maintained a steady 21st rank in September and October, indicating a stronger foothold. Meanwhile, Heavy Hitters has seen a decline, falling out of the top 20 by October, which could present an opportunity for EVIDENCE to capture more market share. Additionally, Gramlin has shown a significant rise, moving from 34th in July to 22nd in October, hinting at increasing competition. Despite these challenges, EVIDENCE's sales have shown a positive trend, particularly with a notable increase from September to October, suggesting effective strategies in capturing consumer interest and potentially setting the stage for improved rankings in the coming months.
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Notable Products
In October 2024, the top-performing product from EVIDENCE was the Prison Shortys - Peaches N Cream Infused Pre-Roll 5-Pack, which climbed to the number one rank with sales reaching 2449 units. The Prison Shortys - Strawberry Shortcake Infused Pre-Roll 5-Pack maintained its strong performance, holding the second position with consistent sales. The Prison Shortys - Orange Sherbert Infused Pre-Roll 5-Pack also showed stability, ranking third for two consecutive months. Notably, both Emerald Fire OG and Fortune Cookies, both in the Flower category, tied for the fourth spot, indicating a shift from their previous higher ranks. This data reflects a dynamic change in consumer preferences, with Pre-Roll products gaining popularity over Flower in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
