.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The cannabis brand Frank has demonstrated varied performance across different categories and provinces. In Alberta, Frank has shown a strong presence in the Oil category, consistently ranking within the top four brands from June to September 2024. This indicates a solid market position, although there was a slight dip in September. The Capsules category in Alberta also reflects a robust performance, with rankings fluctuating between fifth and seventh over the same period. However, Frank's presence in the Edible category in Alberta is less prominent, only appearing in the rankings for August at 27th, which suggests potential areas for growth or increased competition in this segment.
In British Columbia, Frank's performance in the Oil category has been on an upward trajectory, climbing from eighth in June to sixth by September. This upward movement highlights a positive trend in consumer preference or market penetration. Conversely, the Capsules category in British Columbia saw a disappearance from the rankings in August, only to return to eighth place in September, which might indicate fluctuating demand or supply issues. Meanwhile, in Ontario, Frank's rankings in both Capsules and Oil have shown a decline, with the Capsules category dropping out of the top rankings after July. In Saskatchewan, Frank's Oil category performance is noteworthy, jumping from outside the top 30 to the 12th position in August and further climbing to eighth in September, marking a significant positive shift in the market.
Competitive Landscape
In the Alberta oil category, Frank has experienced notable fluctuations in its ranking over the past few months. Starting from a solid position at rank 3 in June 2024, Frank improved to rank 2 in July and August, demonstrating a positive trend in sales performance during these months. However, by September, Frank's rank slipped to 4, indicating increased competition. This decline can be attributed to the consistent dominance of MediPharm Labs, which maintained its top position throughout the period, and the resurgence of Tweed, which reclaimed the second spot in September. Despite these challenges, Frank's sales showed a significant increase in July and August, suggesting strong consumer demand, although the September dip highlights the need for strategic adjustments to regain its earlier momentum.
Notable Products
For September 2024, Frank's top-performing product is CBD 100 Oil (30ml) in the Oil category, maintaining its consistent number one rank throughout the last four months, with a notable sales figure of 5534 units. CBD Capsules 30-Pack (1500mg CBD) in the Capsules category also held its position firmly at rank two, showing a significant increase in sales from August to September. The CBD Smokes Infused Pre-Roll 10-Pack (5g) improved its ranking from fourth in July and August to third in September, indicating a growing preference among consumers. CBD Lemon Gummies 30-Pack (1500mg CBD) experienced a slight drop in sales, reflected by its maintained fourth rank, after reaching its peak in August. The Whole Plant CBD (3.5g) product did not rank in September, suggesting it may have been phased out or underperformed compared to other offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
