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Jan-2025
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Overview
Market Insights Snapshot
Frank has shown a dynamic performance across various Canadian provinces, particularly in the Capsules and Oil categories. In Alberta, Frank maintained a strong presence in the Capsules category, consistently ranking within the top 5 over the past four months. Despite a slight dip in January 2025, the brand's sales in this category were robust, peaking in December. In the Oil category, Frank demonstrated notable volatility, achieving its highest rank at third place in December 2024 before slipping to fifth place in January 2025. Meanwhile, in British Columbia, Frank's performance in the Oil category showed a positive trajectory, advancing from the eighth rank in October 2024 to consistently holding the sixth position by January 2025, indicating a strengthening market presence.
In Ontario, Frank's performance in Capsules saw a steady improvement, climbing from 18th place in October 2024 to 14th by January 2025. This upward trend suggests growing consumer acceptance or strategic market positioning. However, the Oil category in Ontario presented a more fluctuating pattern, with rankings oscillating between 13th and 18th over the same period. Interestingly, in Saskatchewan, Frank's presence in the Oil category was noteworthy until December 2024, after which it fell out of the top 30 in January 2025, highlighting a potential area for strategic reassessment or increased competition. This absence in the rankings suggests either a shift in consumer preferences or increased competition, which could be a focal point for Frank's future strategies in the region.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Frank has shown a positive trajectory in terms of rank and sales over the past months. Starting at the 8th position in October 2024, Frank improved its rank to 6th by December 2024 and maintained this position into January 2025. This upward movement is indicative of a strong growth trend, as evidenced by its sales increase from October to January. In contrast, MediPharm Labs consistently held a higher rank, moving from 5th to 3rd, which suggests a robust market presence. Meanwhile, NightNight remained stable at the 5th position, and LoFi Cannabis experienced fluctuations, dropping from 6th to 8th before recovering to 7th. Purefarma showed a decline in sales, which may have contributed to its consistent lower ranking compared to Frank. These dynamics highlight Frank's potential to continue climbing the ranks if it sustains its sales momentum and capitalizes on the weaknesses of its competitors.
Notable Products
In January 2025, the top-performing product for Frank was CBD 100 Oil 30ml, maintaining its leading position from December 2024 with sales of 5990 units. This product has consistently ranked highly, holding a top-two position since October 2024. CBD Capsules 30-Pack 1500mg CBD followed closely in second place, showing a slight drop from its first-place rank in November 2024. CBD Smokes Infused Pre-Roll 10-Pack 5g held steady at third place, consistent with its performance in November 2024. Meanwhile, CBD Lemon Gummies 30-Pack 1500mg CBD remained in fourth place, reflecting a stable but lower sales performance compared to the other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
