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Nov-2024
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Overview
Market Insights Snapshot
Frank has demonstrated notable performance across various categories and regions, with significant movements in rankings and sales. In Alberta, Frank's Capsules consistently maintained a strong position, holding the 5th rank from September to November 2024. This stability is mirrored in their sales, which showed an upward trend, culminating in a robust November. Their Oil category in Alberta also reflects a similar pattern, with a slight fluctuation in rankings from 2nd to 4th position, yet maintaining a high sales volume. In British Columbia, Frank's Capsules, although never breaking into the top 5, held steady at the 8th position for three consecutive months, indicating a consistent demand.
In Ontario, Frank's presence in the Capsules category is relatively new, entering the top 30 only in October 2024 with a 15th place finish and improving to 13th by November. This upward trajectory suggests a growing acceptance and potential for further market penetration. However, in the Oil category, Frank's performance was more volatile, with rankings ranging from 21st to 14th, before settling at 18th in November. Meanwhile, in Saskatchewan, Frank's Oil category maintained a strong position, with rankings fluctuating slightly but consistently within the top 10. The absence of Frank in certain categories in some regions could indicate areas for growth or challenges in those specific markets.
Competitive Landscape
In the Alberta oil category, Frank experienced notable fluctuations in its competitive standing from August to November 2024. Initially ranked 2nd in August, Frank saw a decline to 4th place in September, dropping further to 5th in October, before recovering slightly to 4th in November. This movement indicates a competitive struggle, particularly against brands like Tweed, which maintained a strong 2nd place consistently, and MediPharm Labs, which dominated the top rank throughout this period. Despite these challenges, Frank's sales showed resilience, with a noticeable rebound in November, suggesting potential for regaining higher ranks if this positive trend continues. Meanwhile, NightNight also posed a competitive threat, particularly in October when it surged to 3rd place, highlighting the dynamic nature of this market segment.
Notable Products
In November 2024, Frank's top-performing product was the CBD Capsules 30-Pack (1500mg CBD) in the Capsules category, which climbed to the number one spot with significant sales of 5471 units. The CBD 100 Oil (30ml) in the Oil category, previously holding the top rank for three consecutive months, slipped to second place. CBD Lemon Gummies 30-Pack (1500mg CBD) in the Edible category maintained its third position, while CBD Smokes Infused Pre-Roll 10-Pack (5g) in the Pre-Roll category held steady at fourth. Notably, CBD Capsules 30-Pack showed a consistent upward trend, moving from second in the previous months to first in November. This shift highlights the growing consumer preference for capsule products within Frank's portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
