.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Frank has demonstrated a stable performance across various categories and regions, with notable activity in the Canadian provinces. In Alberta, Frank maintained a steady ranking in the Capsules category, consistently holding the 5th position for most of the months observed, except for a slight dip to 8th place in August. This stability is mirrored in their Oil category performance, where they started strong at 2nd place in July and August but experienced a gradual decline to 5th place by October. Such movements indicate a competitive market environment where Frank is managing to hold its ground, particularly in Alberta's Capsules category.
In British Columbia, the brand's performance in the Capsules category was consistent, maintaining the 8th position, though it did not appear in the rankings in August, which could be seen as a temporary setback. Meanwhile, their Oil category rankings showed some fluctuations, with a peak at 6th place in September before returning to 8th in October. In Ontario, Frank's presence in the Capsules category was inconsistent, missing from the rankings in August and September, but reappearing in October. Their Oil category performance in Ontario showed improvement, climbing from 22nd in July to 14th by October. Interestingly, in Saskatchewan, Frank entered the Oil category rankings in September, debuting at 8th place, which they maintained into October, suggesting potential growth opportunities in this market.
Competitive Landscape
In the Alberta oil category, Frank has experienced notable fluctuations in its competitive positioning over the past few months. Initially holding a strong second place in July and August 2024, Frank saw a decline to fourth in September and further to fifth by October. This shift coincides with a decrease in sales, contrasting with the performance of competitors like Tweed and NightNight, both of which have maintained or improved their rankings and sales figures. Tweed consistently held the second spot in September and October, while NightNight climbed from fifth to third, indicating a stronger market presence. Meanwhile, Dosecann improved its rank from ninth in July to sixth in October, showcasing a positive growth trend. These dynamics suggest that Frank may need to reassess its market strategies to regain its earlier competitive edge.
Notable Products
In October 2024, Frank's top-performing product was the CBD 100 Oil 30ml in the Oil category, maintaining its first-place ranking for four consecutive months with sales reaching 4797 units. The CBD Capsules 30-Pack 1500mg CBD in the Capsules category also held steady in second place across the same period, demonstrating consistent consumer demand with sales of 4042 units. The CBD Smokes Infused Pre-Roll 10-Pack 5g in the Pre-Roll category climbed from fourth to third place in September and retained this position in October. CBD Lemon Gummies 30-Pack 1500mg CBD in the Edible category remained in fourth place after briefly dropping to third in September. Interestingly, Whole Plant CBD 3.5g in the Flower category reappeared in the rankings in October at fourth place, indicating a renewed interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
