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Oct-2024
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Overview
Market Insights Snapshot
Front Porch has experienced varied performance across different categories and regions, with notable fluctuations in rankings. In the Pre-Roll category within Illinois, the brand did not make it into the top 30 brands from July to October 2024, indicating a challenging market presence. This trend is mirrored in Saskatchewan, where Front Porch's Pre-Roll rankings slipped from 40th in July to 61st by October. Such movements suggest a downward trend in consumer preference or increased competition in the Pre-Roll segment for Front Porch in these regions.
In contrast, the Vapor Pens category in Saskatchewan shows a more stable trajectory for Front Porch. Although the brand's ranking modestly declined from 16th in July to 23rd in October, it maintained a presence within the top 30, which indicates a relatively stronger foothold compared to its Pre-Roll offerings. This stability in the Vapor Pens category could suggest a more loyal customer base or successful product differentiation strategies. The data highlights the importance of regional and category-specific strategies for Front Porch as it navigates these varied performances.
Competitive Landscape
In the competitive landscape of vapor pens in Saskatchewan, Front Porch has experienced a notable decline in its ranking over the past few months, dropping from 16th place in July 2024 to 23rd place by October 2024. This downward trend in rank is accompanied by fluctuating sales figures, which saw a peak in September before declining again in October. In contrast, Juicy Hoots demonstrated a significant improvement, climbing from 26th in July to 14th in September, although it too saw a slight dip in October. Meanwhile, Kolab and Sheeesh! have both made appearances in the rankings, with Kolab entering the top 20 in October and Sheeesh! securing a spot in September. The competitive pressures from these brands, particularly Juicy Hoots' temporary surge, suggest a dynamic market where Front Porch must strategize effectively to regain its footing and counteract the competitive advancements.
Notable Products
In October 2024, Bunny Hug Pre-Roll (1g) maintained its position as the top-selling product from Front Porch, despite a decline in sales to 1575 units. Maui Waui CO2 Cartridge (1g) also retained its consistent second-place ranking, reflecting stable demand over the months. Hard Rocker - High Noon Hybrid Blend Infused Pre-Roll (0.5g) climbed back to third place after a temporary absence from the rankings in September. Retro Bunny Hug- Thai Stick Co2 Cartridge (1g) saw a slight drop to fourth place, continuing its downward trend from previous months. Hard Rocker - Sunrise Sativa Blend Infused Pre-Roll (0.5g) re-entered the rankings in fifth place, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
