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Dec-2024
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Overview
Market Insights Snapshot
Fuego Farms (CO) has shown a dynamic performance in the Pre-Roll category within the state of Colorado. Throughout the last quarter of 2024, the brand's ranking has fluctuated, starting at 12th position in September and dropping to 18th by December. This movement indicates a downward trend, which might be a cause for concern as it suggests a loss in competitive edge within this category. The sales figures corroborate this trend, with a notable decrease from September to December, indicating that Fuego Farms may need to reevaluate its strategy to regain its standing in the market.
Interestingly, the absence of Fuego Farms from the top 30 in other states or provinces signifies either a lack of presence or insufficient market penetration outside of Colorado. This could imply an opportunity for expansion or a need for strategic focus in other markets to diversify their brand presence. The Pre-Roll category remains competitive, and while Fuego Farms has maintained a presence in Colorado, the brand's fluctuating rankings suggest room for improvement and potential for growth if they can stabilize and enhance their market strategies.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll market, Fuego Farms (CO) has experienced notable fluctuations in its ranking over the last few months, indicating a dynamic market environment. Starting from a strong position at 12th place in September 2024, Fuego Farms (CO) saw a decline to 17th in October and a slight recovery to 15th in November, only to drop again to 18th in December. This downward trend in rankings could be attributed to the competitive pressures from brands like Bloom County, which consistently maintained a higher rank, peaking at 10th in September and ending at 16th in December. Meanwhile, The Colorado Cannabis Co. showed a more stable performance, improving its rank from 21st in September to 19th in December, possibly capturing some of the market share that Fuego Farms (CO) lost. Additionally, Billo made a significant leap from 32nd in November to 17th in December, suggesting a potential emerging competitor. These shifts highlight the importance for Fuego Farms (CO) to strategize effectively to regain its competitive edge in the Colorado pre-roll market.
Notable Products
In December 2024, the top-performing product for Fuego Farms (CO) was the Super Boof Pre-Roll (1g), which secured the number one rank with impressive sales of 1526 units. The Lemongrass Blunt (1g) followed closely in second place, showing strong market demand. Ghost OG Pre-Roll (1g) climbed to the third position, improving from its fifth place in October, demonstrating a positive sales trend. The Orange Cookie Chem Pre-Roll (1g) maintained a steady presence, moving up to fourth from fifth in November. Vanilla Latte Pre-Roll (1g) experienced a drop, ranking fifth in December after previously holding the top spot in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
