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Oct-2024
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Overview
Market Insights Snapshot
Fuzed has shown varied performance across different states and categories, with notable trends in the Vapor Pens category. In California, Fuzed has struggled to break into the top 30, consistently ranking outside of it from July to October 2024. This indicates a challenging market presence in one of the largest cannabis markets. Conversely, in Maryland, Fuzed has maintained a strong position, although it experienced a slight decline from rank 5 in July to rank 8 by October. This suggests a competitive but relatively stable foothold in the state.
In Illinois, Fuzed has shown moderate improvement, moving from rank 43 in July to 39 in October, indicating a positive trend in this market. Meanwhile, Ohio presents a contrasting picture, where Fuzed has improved its standing from rank 25 in July to 22 by October, showing a significant upward trajectory. In Missouri, the brand's entry into the top 30 in August and maintaining the position through October signifies a notable breakthrough, suggesting growing acceptance and potential in this emerging market.
Competitive Landscape
In the Maryland Vapor Pens category, Fuzed has experienced a notable decline in its competitive standing over the past few months, dropping from 5th place in July 2024 to 8th place by October 2024. This downward trend in rank is mirrored by a consistent decrease in sales, indicating potential challenges in maintaining market share. In contrast, AiroPro has shown resilience, maintaining a stable rank around 7th and 8th positions, with a slight uptick in sales in September 2024. Meanwhile, In House has demonstrated a more volatile performance, yet it managed to climb back to 6th place in October 2024, surpassing Fuzed. This competitive landscape suggests that Fuzed may need to reassess its strategies to regain its earlier momentum and counteract the rising competition from brands like AiroPro and In House.
Notable Products
In October 2024, Wild Raspberry Distillate Disposable (1g) maintained its position as the top-performing product for Fuzed, with sales reaching 4,194 units. Peaches & Cream BDT Distillate Disposable (1g) climbed to second place from fourth in September, showing a strong sales performance. Bad Apple Distillate Disposable (1g) remained consistent in third place, despite a slight drop in sales compared to previous months. Mango Mama Distillate Disposable (1g) improved its ranking from fifth in September to fourth in October. Meanwhile, Strawberry Blonde Distillate Disposable (1g) dropped from second place in September to fifth, indicating a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
