.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
General Admission has shown a strong and consistent performance in the Pre-Roll category across multiple Canadian provinces. In Alberta, the brand has maintained its top position from July to October 2024, despite a slight decline in sales from $3,230,318 in July to $2,720,299 in October. Similarly, in British Columbia and Ontario, General Admission has consistently held the number one rank in the Pre-Roll category over the same period. However, it's worth noting that while they dominate the Pre-Roll category, the sales figures indicate a downward trend, suggesting potential areas for strategic adjustments to maintain their market leadership.
In the Vapor Pens category, General Admission's performance varies by province. In Alberta, they have shown resilience, climbing back to the second rank in October after a brief dip to third place in August and September. Meanwhile, in British Columbia, the brand has consistently held the second position, although sales have fluctuated, with a notable drop in September before recovering slightly in October. In Ontario, the brand has maintained a steady third rank, indicating a stable yet competitive presence in the Vapor Pens market. The absence from the top 30 in any category would have been a significant concern, but General Admission has managed to stay relevant across these key markets.
Competitive Landscape
In the Ontario pre-roll category, General Admission has consistently maintained the top rank from July to October 2024, demonstrating a strong market presence despite a slight decline in sales from August to October. This stability in rank highlights the brand's resilience and customer loyalty amidst fluctuating sales figures. Meanwhile, competitors like Jeeter and Back Forty / Back 40 Cannabis have also maintained their respective ranks at second and third positions, indicating a stable competitive landscape. However, Jeeter's sales have shown a consistent upward trend, potentially posing a future threat to General Admission's leading position if this trend continues. Back Forty / Back 40 Cannabis also experienced growth in sales, though not as pronounced as Jeeter's, suggesting a competitive but steady market environment where General Admission's leadership is currently unchallenged but requires strategic vigilance to sustain.
Notable Products
In October 2024, General Admission's top-performing product was the Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) from the Pre-Roll category, maintaining its number one rank for four consecutive months, with sales figures of $83,504. The Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) also held steady in the second position across the same period. The Tiger Blood Distillate Cartridge (0.95g) consistently ranked third, showing a slight increase in sales from the previous month. Razzilicious Infused Pre-Roll 5-Pack (2.5g) stayed at fourth place, despite a decrease in sales in October compared to September. Notably, the Tiger Blood Chews 2-Pack (10mg) emerged in the fifth position for the first time, indicating a new entry in the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
