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Dec-2024
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Overview
Market Insights Snapshot
General Admission has demonstrated a strong performance in the Pre-Roll category across multiple Canadian provinces. Notably, the brand has consistently held the number one rank in the Pre-Roll category in Alberta, British Columbia, and Ontario from September to December 2024. This leadership position suggests a robust consumer preference for their products in these regions. While sales figures have shown some fluctuations, with a slight dip in November, the brand successfully maintained its top spot, indicating resilience and continued consumer loyalty. The consistency in ranking highlights General Admission's strong market presence and effective brand strategy in the Pre-Roll category.
In the Vapor Pens category, General Admission's performance has been strong, though not as dominant as in Pre-Rolls. In Alberta and British Columbia, the brand consistently held the second position from October to December 2024, which indicates a stable market position. However, in Ontario, there was a noticeable decline, with the brand slipping from third to fifth place by December. This drop in ranking could signal increased competition or changing consumer preferences in Ontario's Vapor Pens market. Despite this, the brand's ability to stay within the top five suggests that it remains a significant player in the category, although there might be room for strategic adjustments to regain higher rankings.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, General Admission has consistently maintained its top position from September to December 2024. Despite a slight decline in sales over these months, General Admission remains ahead of its closest competitors, Jeeter and Back Forty / Back 40 Cannabis, which have both held steady at the second and third ranks, respectively. Notably, while Jeeter experienced fluctuations in sales, it remains significantly behind General Admission in terms of sales volume. Meanwhile, Back Forty / Back 40 Cannabis showed a positive sales trend in December, yet it still trails behind General Admission's leading market position. This consistent ranking highlights General Admission's strong brand presence and customer loyalty in the Ontario pre-roll category, despite the competitive pressures from other prominent brands.
Notable Products
In December 2024, General Admission's top-performing product was the Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent number one rank throughout the last four months, with sales reaching $77,197. Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) also held steady in the second position for the same period. The Tiger Blood Distillate Cartridge (0.95g) in the Vapor Pens category remained ranked third from September to December. Tiger Blood Chews 2-Pack (10mg) in the Edible category consistently held the fourth position since October. The Tiger Blood Distillate Infused Pre-Roll (1g) in the Pre-Roll category maintained its fifth rank in both November and December after a brief absence from the rankings in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
