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Jan-2025
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Overview
Market Insights Snapshot
General Admission has shown a consistent performance in the Pre-Roll category across multiple provinces, maintaining the top rank in both Alberta and British Columbia from October 2024 through January 2025. However, in Ontario, while they held the top position from October to December 2024, they experienced a slight dip to second place in January 2025. This shift in Ontario could indicate emerging competition or changes in consumer preferences, a trend worth monitoring for future developments.
In the Vapor Pens category, General Admission maintained a stable presence, although not always at the top. In Alberta, the brand consistently ranked second until January 2025, when it slipped to third place, suggesting a potential challenge from competitors. In British Columbia, the brand held steady at second place throughout the observed period. Meanwhile, in Ontario, General Admission experienced a gradual decline from third to fifth place, indicating a more competitive landscape in this category. This downward trend in Ontario's Vapor Pens market might signal the need for strategic adjustments to regain higher rankings.
Competitive Landscape
In the Ontario pre-roll category, General Admission has demonstrated notable fluctuations in its market position over the recent months. Initially holding the top rank from October to December 2024, General Admission experienced a decline to the second position by January 2025. This shift can be attributed to the rising prominence of Jeeter, which consistently maintained the second rank before overtaking General Admission in January 2025. Despite this change, General Admission's sales figures remained robust, although they showed a decreasing trend from November to January. Meanwhile, Back Forty / Back 40 Cannabis and Redecan held steady in their respective third and fourth positions, indicating a stable competitive landscape. The shift in rankings underscores the dynamic nature of consumer preferences and the competitive pressures within the Ontario pre-roll market.
Notable Products
In January 2025, the top-performing product for General Admission was the Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank despite a decrease in sales to 67,275 units. The Tiger Blood Distillate Cartridge (0.95g) in the Vapor Pens category climbed to second place, improving from its consistent third-place ranking in previous months. The Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) dropped to third place, reflecting a slight decline in sales. Tiger Blood Chews 2-Pack (10mg) held steady in fourth place, showing a consistent performance across the months. Finally, the Tiger Blood Distillate Infused Pre-Roll (1g) remained in fifth place, demonstrating stable sales figures since its debut in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
