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Nov-2024
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Overview
Market Insights Snapshot
General Admission has maintained a strong presence in the Pre-Roll category across several provinces, consistently holding the top position in Alberta, British Columbia, and Ontario from August to November 2024. This indicates a robust brand loyalty and market penetration in these regions. However, despite leading the Pre-Roll category, there is a noticeable decline in sales figures over the months, which could be indicative of seasonal trends or increased competition. In the Vapor Pens category, the brand is performing well but with less dominance, holding the second rank in Alberta and British Columbia, while slipping from third to fourth in Ontario by November 2024. This suggests potential challenges in maintaining market share against competitors in this category.
While General Admission's consistent top ranking in the Pre-Roll category is commendable, the Vapor Pens category presents a different scenario. The brand's inability to break into the top two positions in Ontario by November 2024 highlights a competitive landscape that may require strategic adjustments. It's worth noting that they have managed to improve their ranking from third to second in Alberta for Vapor Pens, suggesting that targeted efforts in specific markets can yield positive outcomes. The absence of General Admission in the top 30 brands in any category in a particular state or province would be concerning, but that is not the case here, as they maintain visibility across all mentioned regions. This comprehensive performance snapshot indicates areas of strength and opportunities for growth, particularly in enhancing their position in the Vapor Pens market across different provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, General Admission has consistently maintained its top rank from August to November 2024, despite a noticeable decline in sales over this period. This suggests a strong brand loyalty or market positioning that has allowed it to retain its rank even as sales figures dip. In contrast, Jeeter and Back Forty / Back 40 Cannabis have also maintained their ranks at second and third, respectively, indicating a stable competitive environment. However, Jeeter's sales have shown a slight increase, which could potentially threaten General Admission's top position if the trend continues. Meanwhile, Back Forty / Back 40 Cannabis experienced a decline in sales, mirroring the trend seen with General Admission, but without impacting its rank. This stability in ranking amidst fluctuating sales highlights the importance of brand strength and customer loyalty in the Ontario Pre-Roll market.
Notable Products
In November 2024, the top-performing product from General Admission was the Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g), maintaining its first-place ranking for four consecutive months with sales of 77,846. The Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) also held steady in second place, showing consistent performance over the same period. The Tiger Blood Distillate Cartridge (0.95g) retained its third-place position, demonstrating stable demand. Tiger Blood Chews 2-Pack (10mg) debuted in the rankings in October and maintained its fourth-place spot in November, indicating a strong entry into the market. Lastly, the Razzilicious Infused Pre-Roll 5-Pack (2.5g) held the fifth position, slightly declining from its higher sales earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
