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Dec-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Giggles has experienced a notable shift in its performance across different product categories. In the Pre-Roll category, the brand saw a decline in its ranking, dropping from 23rd in September 2024 to 31st by December 2024. This downward trend is accompanied by a decrease in sales, suggesting potential challenges in maintaining its market position in this category. Conversely, in the Vapor Pens category, Giggles showed a significant improvement, moving from a rank of 50th in September to 28th in December. This upward trajectory indicates a growing consumer interest and better market penetration for their vapor pen products in Michigan.
Interestingly, the rankings reveal that Giggles did not make it into the top 30 brands for Pre-Rolls by December, which could be a cause for concern regarding their competitiveness in this segment. On the other hand, the brand's performance in the Vapor Pens category demonstrates resilience and adaptability, as evidenced by their improved standings. While specific sales figures for December show a slight dip from November, the overall trend suggests that Giggles is gaining traction in the Vapor Pens market. This dual narrative of decline in Pre-Rolls and growth in Vapor Pens offers an intriguing insight into the brand's strategic focus and market dynamics in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Giggles has shown a remarkable upward trajectory in rankings over the last few months of 2024. Initially ranked at 50th in September, Giggles made a significant leap to 29th in October and continued to improve to 27th in November, before slightly dipping to 28th in December. This positive trend in rankings is indicative of a substantial increase in sales, positioning Giggles as a rising contender in the market. Notably, Terpene Tanks, which started at a much higher rank of 13th in September, experienced a decline to 26th by December, suggesting a potential shift in consumer preference towards brands like Giggles. Meanwhile, competitors such as Church Cannabis Co. and Element have maintained relatively stable but lower rankings, indicating that Giggles' strategic efforts in marketing and product placement may be paying off, allowing it to capture a larger market share in the Michigan vapor pen category.
Notable Products
In December 2024, Gigglesticks - Dream Boat Pre-Roll (1g) secured the top spot among Giggles products, with notable sales reaching 7878 units. Following closely, Gigglesticks - OC Skunk Pre-Roll (1g) ranked second, a drop from its first-place position in November 2024. Gigglesticks - Bog Walker Pre-Roll (1g) came in third, experiencing a decline from its previous second-place ranking in November. Puffs- Cherry Pie Distillate Cartridge (1g) maintained a steady position, ranking fourth, similar to its performance in earlier months. Gigglesticks - Speak Easy Pre-Roll (1g) rounded out the top five, marking its entry into the rankings for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
