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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Giggles has shown a varied performance across different cannabis categories. In the Pre-Roll category, Giggles experienced a decline in rankings, slipping from the 26th position in October 2024 to 32nd by January 2025. This downward trend is mirrored by a decrease in sales figures, which fell from $360,845 to $229,104 over the same period. Such a drop indicates challenges in maintaining market share within the Pre-Roll segment, possibly due to increased competition or shifts in consumer preferences. Notably, Giggles did not make it to the top 30 in December 2024, suggesting a particularly difficult month for the brand in this category.
Conversely, the Vapor Pens category paints a more optimistic picture for Giggles in Michigan. The brand improved its standing from 30th in October 2024 to 24th in December, before slightly dropping to 26th in January 2025. Despite the minor decline in January, the overall upward trend in rankings is supported by a notable increase in sales, peaking at $412,066 in December. This growth suggests that Giggles is gaining traction and potentially capturing a larger share of the Vapor Pens market, possibly driven by product innovation or effective marketing strategies. The contrasting performances across these categories highlight the complexity of market dynamics and the importance of strategic positioning for cannabis brands like Giggles.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Giggles has shown a notable upward trajectory in its rankings over the past few months, moving from 30th place in October 2024 to 24th by December 2024, before slightly dropping to 26th in January 2025. This positive trend indicates a strengthening market presence despite the slight dip at the start of the new year. In comparison, North Cannabis Co. and Fresh Coast have maintained relatively stable positions, with North Cannabis Co. peaking at 21st in December before falling back to 25th, and Fresh Coast consistently hovering around the mid-20s. Meanwhile, Dragonfly Cannabis and Magic have experienced fluctuations, with Magic dropping significantly from 17th in November to 27th by January. These shifts highlight Giggles' potential to capture more market share as it continues to climb the ranks, suggesting a promising outlook for future sales growth in the Michigan vapor pen category.
Notable Products
In January 2025, the top-performing product for Giggles was Gigglesticks - Bog Walker Pre-Roll (1g), maintaining its number one rank from December 2024 and achieving notable sales of 12,276 units. Gigglesticks - OC Skunk Pre-Roll (1g) followed closely, rising from third place in December to second place in January. Puffs - Lime Sorbet Distillate Cartridge (1g) improved its position from fifth in December to fourth in January, indicating a positive trend in the Vapor Pens category. Meanwhile, Gigglesticks - Dream Boat Pre-Roll (1g) saw a drop, moving from second place in December to fifth in January. Overall, the Pre-Roll category continues to dominate the rankings for Giggles, with consistent strong sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
