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Nov-2024
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Overview
Market Insights Snapshot
In Michigan, Giggles has shown varied performance across different cannabis categories. In the Pre-Roll category, the brand has experienced fluctuations in its rankings, starting at 22nd in August 2024 and slightly improving to 21st in October before dropping to 24th in November. This downward shift in November might indicate a need for strategic adjustments to regain momentum in the Pre-Roll market. On the other hand, the Vapor Pens category tells a different story. Giggles made significant strides, jumping from 63rd in August to an impressive 31st by November. This upward trajectory in Vapor Pens suggests that the brand is gaining traction and possibly resonating more with consumers in this category.
It's notable that Giggles did not appear in the top 30 rankings for Vapor Pens in August and September, highlighting a remarkable improvement in the latter months. This could be indicative of successful marketing or product strategies that have yet to be fully replicated in the Pre-Roll category. The sales figures also support these trends, with a noticeable increase in Vapor Pens sales from August to October, although a slight dip was observed in November. The Pre-Roll sales, however, saw a decline from October to November, which aligns with the drop in rankings. Overall, Giggles' performance in Michigan suggests potential areas of growth and challenges that need addressing to maintain and enhance their market position across these categories.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, Giggles has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Despite a slight dip from 21st place in October 2024 to 24th in November 2024, Giggles remains a significant player, outperforming brands like The Factory and Terpene Tanks, which have consistently ranked lower. However, Fluresh has shown a notable upward trend, surpassing Giggles by climbing from 26th to 23rd place in the same period. Meanwhile, Redemption has rebounded from a dip in October to secure the 22nd spot in November, indicating a competitive challenge for Giggles. These shifts underscore the importance for Giggles to strategize effectively to maintain and improve its market position amidst evolving competition.
Notable Products
In November 2024, Giggles' top-performing product was the Gigglesticks - Bog Walker Pre-Roll (1g), maintaining its first-place rank consistently from August through November despite a slight decrease in sales to 9220 units. The Gigglesticks - OC Skunk Pre-Roll (1g) climbed to the second position, up from third in October, showing a positive trend in its rankings. The Puffs - Lime Sorbet Distillate Cartridge (1g) entered the top rankings for the first time, securing the third position. The Puffs - GMO Cookies Distillate Cartridge (1g) followed closely in fourth place, marking its debut in the rankings. Lastly, the Puffs- Cherry Pie Distillate Cartridge (1g) saw a drop to fifth place from second in October, indicating a significant change in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
