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Nov-2024
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Overview
Market Insights Snapshot
In British Columbia, Green Monke has shown a notable fluctuation in its beverage category rankings over the past few months. Starting at the 9th position in August 2024, the brand saw a significant climb to 4th place in September before slipping slightly to 5th in October and then dropping out of the top 10 to 11th in November. This movement indicates a volatile market presence, with their peak performance in September hinting at a potential catalyst that boosted sales during that period. It's worth noting that while the brand was comfortably within the top 10 for three months, the drop in November suggests increased competition or a shift in consumer preferences.
In Ontario, Green Monke's performance in the beverage category has been relatively stable, though it shows a downward trend. From August to November 2024, the brand slipped from the 10th to the 17th position, reflecting a gradual decline in its market standing. This consistent drop out of the top 10 suggests that Green Monke might be facing challenges in maintaining its competitive edge or adapting to changing market dynamics in Ontario. The decline in rankings could be a result of increased competition or a shift in consumer demand, which the brand may need to address to regain its earlier standing.
Competitive Landscape
In the Ontario beverage category, Green Monke has experienced a notable decline in its rankings from August to November 2024, dropping from 10th to 17th place. This downward trend is particularly concerning when compared to competitors like Keef Cola, which improved its position from 16th to 14th, and Vacay, which maintained a relatively stable presence, fluctuating between 13th and 15th place. Despite starting with strong sales in August, Green Monke's sales have sharply decreased by November, contrasting with Sheeesh!, which, although not in the top 20 initially, has shown a positive sales trajectory, climbing to 19th place by October and maintaining that rank in November. The competitive landscape highlights the need for Green Monke to reassess its market strategy to regain its footing and counteract the upward momentum of its rivals.
Notable Products
In November 2024, Green Monke's top-performing product was the CBD/THC 2:1 Mango Guava Sparking Soda, maintaining its number one rank consistently from August through November, despite a decrease in sales to 5111 units. The CBD/THC 2:1 Orange Passionfruit Sparkling Soda climbed to the second position, showing a slight improvement from its third place in October. The CBD/THC 2:1 Tropical Citrus Sparking Soda, both in 6mg and 20mg variants, ranked third and fourth respectively, with the former dropping from its second-place position in October. Notably, the CBD/THC 2:1 Pineapple Coconut Sparkling Soda entered the rankings for the first time in November, securing the fifth spot. This indicates a stable preference for the Mango Guava flavor, while other flavors are experiencing fluctuations in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
