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Jan-2025
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Overview
Market Insights Snapshot
Green Monke has experienced notable shifts in its performance across the beverage category within the Canadian provinces of British Columbia and Ontario. In British Columbia, Green Monke started strong with a 7th place ranking in October 2024, but saw a decline to 18th by December, before slightly recovering to 17th in January 2025. This movement indicates a challenging market environment, possibly due to increased competition or changing consumer preferences. In Ontario, the brand followed a similar downward trend, moving from 11th place in October to 25th by December and maintaining that position into January. These rankings suggest that while Green Monke has a presence, maintaining a top position in the beverage category has been difficult in these regions.
The sales figures further reflect these challenges, with both provinces experiencing a significant drop in sales from October to January. For instance, in British Columbia, sales decreased from 70,868 in October to 11,742 by January, illustrating the struggles Green Monke faces in retaining its market share. The absence of Green Monke from the top 30 in any month within other provinces or states could be seen as a missed opportunity to expand their footprint. This absence highlights the competitive nature of the cannabis beverage market and the need for strategic adjustments to regain and improve their standings in these key areas. The data suggests that while Green Monke has made inroads, sustaining growth and visibility remains a challenge in the ever-evolving cannabis market landscape.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Green Monke has experienced a notable decline in rank and sales over the analyzed period. Starting from a strong position at 11th place in October 2024, Green Monke's rank fell to 17th in November and further plummeted out of the top 20 by December, maintaining this lower position into January 2025. This decline is mirrored in its sales, which saw a significant drop from October to January. In contrast, competitors such as Embody and Zele have shown more stable or slightly improving ranks, with Embody climbing from 25th to 23rd and Zele fluctuating but ultimately ranking higher than Green Monke by January. Kiss maintained a consistent presence in the rankings, close to Green Monke's initial position, while Aspire entered the rankings in December, suggesting a competitive environment with emerging brands. These trends indicate that Green Monke may need to reassess its market strategies to regain its competitive edge in the Ontario beverage market.
Notable Products
In January 2025, the top-performing product for Green Monke was the CBD/THC 2:1 Mango Guava Sparking Soda, maintaining its rank at number one despite a decrease in sales to 1,548 units. The CBD/THC 2:1 Tropical Citrus Sparking Soda (20mg CBD, 10mg THC, 12oz) climbed to the second position, showing a strong performance compared to previous months. The CBD/THC 2:1 Orange Passionfruit Sparkling Soda dropped to third place after being second in December 2024, with sales decreasing to 830 units. The Cookies x Green Monke - CBD/THC 2:1 Lychee Sparkling Beverage held steady at fourth place, showing a slight increase in sales to 492 units. Lastly, the CBD/THC 2:1 Tropical Citrus Sparking Soda (6mg CBD, 3mg THC, 12oz) remained in fifth place, consistent with its December 2024 ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
