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Sep-2024
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Overview
Market Insights Snapshot
Happy J's has shown a notable performance in the Pre-Roll category in Maryland over the past few months. The brand maintained a strong presence, consistently ranking within the top 10 from June to September 2024. Specifically, Happy J's climbed from the 11th position in June to reach 9th place in both July and August, before slightly dipping to 10th in September. This consistent ranking within the top 10 highlights the brand's solid market presence and consumer preference in Maryland's competitive Pre-Roll category. Despite a slight decline in sales from August to September, the brand's ability to stay within the top ranks suggests resilience and a strong customer base.
Across other states and categories, Happy J's performance is more varied, with some regions not featuring the brand within the top 30. This absence indicates areas where the brand might need to strengthen its market strategy or face significant competition. The fluctuations in rankings and the absence from top positions in certain markets can provide insights into where Happy J's might focus its efforts for improvement. These variations in performance across different regions and categories suggest a dynamic market landscape that Happy J's navigates with both successes and challenges.
Competitive Landscape
In the competitive landscape of the pre-roll category in Maryland, Happy J's has demonstrated a notable resilience and upward trajectory in its market positioning. Over the summer months of 2024, Happy J's improved its rank from 11th in June to 9th in both July and August, before slightly dropping to 10th in September. This fluctuation in rank is indicative of a competitive market where brands such as Grassroots and Kaviar have maintained relatively stable positions, with Grassroots consistently ranking higher. Meanwhile, CULTA made a significant leap from 16th in June to 8th in both August and September, showcasing a strong sales surge. Despite this competitive pressure, Happy J's has managed to sustain its sales momentum, with a notable peak in August, suggesting a positive consumer reception and effective market strategies. This dynamic environment highlights the importance for Happy J's to continue innovating and adapting to maintain and improve its market share against well-established competitors.
Notable Products
In September 2024, the top-performing product for Happy J's was the Lucky Orchard Pre-Roll 2-Pack (1g), maintaining its first-place ranking from previous months with a significant sales figure of 5197 units. Funky Guava Pre-Roll 2-Pack (1g) debuted in the rankings at second place, marking it as a notable new entry. Blueberry Dumplingz Pre-Roll 2-Pack (1g) climbed to third place, a rise from its previous absence in the rankings since June. Midnight Circus Pre-Roll 2-Pack (1g) held steady at fourth place, consistent with its August ranking. Guava Haze Pre-Roll 2-Pack (1g) entered the rankings at fifth place, showcasing its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
