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Jan-2025
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Overview
Market Insights Snapshot
Happy J's has shown a commendable performance in the Pre-Roll category in Maryland. Starting from a rank of 6 in October 2024, the brand climbed steadily to reach the 4th position by December 2024, maintaining this rank into January 2025. This upward trajectory is accompanied by a significant increase in sales, reflecting a strategic strengthening in this category. The brand's ability to consistently improve its ranking suggests effective market penetration and consumer acceptance in Maryland. However, it's worth noting that Happy J's did not appear in the top 30 for other categories in Maryland during this period, indicating potential areas for growth and diversification.
While the data highlights Happy J's stronghold in Maryland's Pre-Roll segment, the absence of rankings in other states and categories suggests that the brand's market presence might be more localized. This could be a strategic focus on a specific market or a limitation in broader distribution and brand recognition. The lack of top 30 placements in other states might be seen as a missed opportunity or a deliberate choice to concentrate efforts where the brand is already performing well. Understanding the reasons behind this could provide deeper insights into Happy J's market strategy and potential future expansions.
Competitive Landscape
In the competitive landscape of the Maryland pre-roll category, Happy J's has demonstrated a consistent upward trajectory in terms of rank and sales, positioning itself as a formidable player. From October 2024 to January 2025, Happy J's improved its rank from 6th to 4th, reflecting a strategic growth in market share. This ascent is notable when compared to competitors like Grow West Cannabis Company, which fluctuated between 11th and 5th place, and Verano, which improved its position from 8th to 5th. Despite Curio Wellness maintaining a steady 3rd place rank, and SunMed consistently holding the 2nd spot, Happy J's has managed to close the gap with its robust sales performance, especially in December 2024 and January 2025. This trend indicates a growing consumer preference and suggests that Happy J's strategic initiatives are effectively resonating with the market, setting the stage for potential further advancements in rank and sales.
Notable Products
In January 2025, the top-performing product for Happy J's was the Lucky Orchard Pre-Roll 2-Pack (1g) which maintained its first-place ranking from December 2024, with sales reaching 5966 units. Guava Haze Pre-Roll 2-Pack (1g) emerged as a strong contender, securing the second position with notable sales, despite not being ranked in previous months. Midnight Circus Pre-Roll 2-Pack (1g) held steady in third place, showing a slight decline from its second-place ranking in December 2024. Deadband #7 Pre-Roll 2-Pack (1g) improved its position to fourth place after a dip to fifth in December 2024. Lastly, Lemon Cherry Gelato Pre-Roll 2-Pack (1g) rounded out the top five, slipping from third place in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
