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Oct-2024
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Overview
Market Insights Snapshot
Happy J's has shown a consistent performance in the Pre-Roll category within Maryland, maintaining a position within the top 10 brands over the past few months. Notably, the brand climbed from a rank of 9 in July 2024 to 7 in August 2024, indicating a positive trend in consumer preference or market penetration during that period. However, the subsequent months saw a slight decline, with the brand settling at rank 8 in both September and October. This fluctuation suggests that while Happy J's has a strong foothold in Maryland's Pre-Roll market, there might be competitive pressures or seasonal dynamics affecting its rank.
Interestingly, the absence of Happy J's in the top 30 rankings in other states or provinces highlights a potential area for growth and expansion. The brand's focused presence in Maryland could be a strategic choice, possibly driven by market-specific strengths or consumer loyalty. However, this also raises questions about its market strategy and potential opportunities for diversification into other regions or product categories. The performance in Maryland could serve as a blueprint for expansion, but the brand must evaluate regional market dynamics and consumer preferences to replicate its success elsewhere.
Competitive Landscape
In the competitive landscape of the Maryland pre-roll category, Happy J's has demonstrated a consistent performance, maintaining its rank around the 7th to 9th position from July to October 2024. Notably, Happy J's has outperformed Strane, which climbed from 19th to 9th place over the same period, showcasing a significant upward trend. However, Happy J's faces stiff competition from Fade Co., which consistently held a rank just above Happy J's, although their sales fluctuated more dramatically. Meanwhile, Verano and Grow West Cannabis Company have shown varying performances, with Verano experiencing a decline from 4th to 7th place and Grow West Cannabis Company stabilizing around the 10th position. These dynamics suggest that while Happy J's maintains a steady presence, there is potential to capitalize on the volatility of competitors to improve its market position further.
Notable Products
In October 2024, Ice Cream Cake Pre-Roll 2-Pack (1g) emerged as the top-performing product for Happy J's, climbing from an unranked position in previous months to first place, with a notable sales figure of 2579 units. Patapeake Shortbread Pre-Roll 2-Pack (1g) secured the second spot, improving from its fifth-place ranking in September. Sour Peel Pre-Roll 2-Pack (1g) entered the rankings for the first time, taking the third position. Lucky Orchard Pre-Roll 2-Pack (1g), which consistently held the top rank from July through September, dropped to fourth place in October. Midnight Circus Pre-Roll 7-Pack (3.5g) maintained a presence in the top five, ranking fifth after being unranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
