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Sep-2024
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Overview
Market Insights Snapshot
Harts has demonstrated a notable upward trajectory in the Pre-Roll category within Saskatchewan. Over the summer months, Harts improved its ranking from 41st in June to 26th in August, before settling at 30th in September. This movement into the top 30 suggests a significant increase in market presence and consumer interest. The sales figures corroborate this trend, with a marked increase from June to August, peaking in August before a slight dip in September. This fluctuation could indicate seasonal purchasing patterns or promotional activities that temporarily boosted their standings.
Despite these gains, it's important to note that Harts did not consistently maintain a top 30 position throughout the observed period, as indicated by their absence from the list in June. This suggests that while the brand has made commendable progress, there is still room for improvement in terms of sustaining their market position. The competition in the Pre-Roll category in Saskatchewan is likely intense, and maintaining a consistent ranking will require strategic efforts. Observing how Harts navigates these dynamics in the coming months will be crucial for understanding their long-term strategy and market adaptation.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Harts has shown a dynamic performance over the past few months, reflecting both opportunities and challenges. Harts experienced a notable improvement in rank from June to August 2024, climbing from 41st to 26th, before slightly dipping to 30th in September. This upward trend in rank was accompanied by a significant increase in sales, particularly in August, where Harts' sales surged, indicating a strong market response. Despite this progress, Harts faces stiff competition from brands such as Holy Mountain, which consistently maintained a higher rank, peaking at 18th in July, and Fleur De L'ile, which, despite a fluctuating rank, remained competitive with robust sales figures. Meanwhile, Thumbs Up Brand and Western Cannabis also present competitive pressures, with Thumbs Up Brand showing a significant sales spike in August. The data suggests that while Harts is making strides, it must continue to innovate and adapt to maintain its upward trajectory in this competitive market.
Notable Products
In September 2024, the top-performing product for Harts was the Watermelon Zkittlez Pre-Roll 10-Pack (3.5g), which climbed to the number one spot with sales reaching 1261 units. Following closely, the Screwface OG Pre-Roll 10-Pack (3.5g) dropped to second place, having maintained the top rank for the previous three months. Tangie Sunset Pre-Roll 10-Pack (3.5g) held steady at third place, showing consistent performance from August. The Blue Breath Pre-Roll 10-Pack (3.5g) re-entered the rankings in fourth place after being absent in August. Finally, Pink Gas Pre-Roll 10-Pack (3.5g) slipped to fifth place, marking a decline from its previous second-place ranking in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
