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Dec-2024
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Overview
Market Insights Snapshot
Harts has shown a varied performance across different states and categories, with notable fluctuations in rankings. In the Saskatchewan market, Harts has maintained a consistent presence in the Pre-Roll category, although it experienced some ups and downs. From September to December 2024, its ranking shifted from 15th to 16th, then improved to 11th in November, before dropping back to 16th by December. This indicates a competitive landscape in Saskatchewan's Pre-Roll market, where Harts has managed to stay within the top 20, despite a slight decline in sales towards the end of the year.
While Harts has managed to stay relevant in Saskatchewan, the absence of rankings in other states or categories suggests potential areas for growth or challenges in market penetration. Not being in the top 30 brands in other regions could be seen as a missed opportunity or a strategic focus on specific markets. The data hints at a brand that is holding its ground in certain areas but may need to explore new strategies or products to expand its footprint across a broader range of states and categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Harts experienced notable fluctuations in its ranking from September to December 2024. Starting at rank 15 in September, Harts saw a slight dip to 16 in October, followed by an impressive climb to 11 in November, before settling back to 16 in December. This volatility in rank suggests a competitive market environment, with brands like Kingsway and Herba Farms also showing dynamic changes in their positions. Notably, Space Race Cannabis experienced a significant drop from 10 in September to 20 in November, before recovering to 14 in December, indicating potential market share shifts that could have impacted Harts' ranking. Despite these fluctuations, Harts maintained relatively stable sales figures, which could suggest a loyal customer base or effective sales strategies. As the market continues to evolve, understanding these competitive dynamics is crucial for stakeholders looking to capitalize on emerging trends and opportunities in the Saskatchewan Pre-Roll market.
Notable Products
In December 2024, the top-performing product for Harts was the Screwface OG Pre-Roll 10-Pack (3.5g), which rose to the first rank with sales of 1131 units. This product consistently maintained the second position from September to November before taking the lead in December. The Watermelon Zkittlez Pre-Roll 10-Pack (3.5g), previously holding the top spot for three consecutive months, dropped to second place. Jungle Cake Pre-Roll 10-Pack (3.5g) improved its ranking from fifth in November to third in December, showing a positive trend. Meanwhile, Hawaiian Tropics Pre-Roll 10-Pack (3.5g) re-entered the rankings at fifth place after not being ranked in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
