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Sep-2024
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Overview
Market Insights Snapshot
Head & Heal has shown consistent performance in the New York market, particularly in the Tincture & Sublingual category. Throughout the summer of 2024, the brand maintained a strong presence, holding the number one rank in June and July before slightly dropping to second place in August and September. This indicates a robust market position, although there is a slight competitive pressure emerging. Notably, despite the dip in ranking during August, Head & Heal's sales actually increased from July to August, suggesting that the brand's growth trajectory remains positive, even amidst ranking fluctuations.
In terms of geographical performance, Head & Heal's presence is notably concentrated in New York, with no top 30 rankings reported in other states or provinces for the Tincture & Sublingual category during this period. This could imply a strategic focus on the New York market or potential challenges in expanding their footprint beyond this area. The absence from other markets might be seen as a limitation in their current strategy, but it also highlights the opportunity for growth and diversification in the future. Understanding the dynamics of their current market dominance could be crucial for Head & Heal as they consider potential expansion strategies.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal has experienced a notable shift in its market position over the recent months. Initially holding the top rank in June and July 2024, Head & Heal saw a slight decline to the second position in August and September 2024. This change in rank coincides with the rise of Ayrloom, which moved up to the first position in August and maintained it through September, indicating a strong upward trend in their sales. Despite this shift, Head & Heal's sales figures remained robust, showing a consistent performance that kept them ahead of other competitors like Jumbodose and OMO - Open Minded Organics, both of which maintained their ranks at third and fourth, respectively, throughout the same period. This dynamic suggests a competitive but stable market environment where Head & Heal continues to be a leading player, albeit with increased pressure from rising competitors.
Notable Products
In September 2024, the top-performing product for Head & Heal was the Max Strength THC Tincture (1000mg THC, 30ml), which maintained its number one rank from previous months with a sales figure of 1551 units. The CBD/THC/CBN 2:1:2 Sleep Tincture (600mg CBD, 300mg THC, 600mg CBN, 30ml) also held steady at the second position, indicating consistent demand. The CBD/THC 2:1 Relief Tincture (600mg CBD, 300mg THC, 30ml) remained in third place, showing stability in its ranking. The CBG/THC 4:1 Focus Tincture (600mg CBG, 150mg THC, 30ml) continued to hold the fourth position, despite a slight decline in sales. A new entrant, the Organic CBD Full Spectrum Tincture (600mg CBD, 30ml), debuted at the fifth position, marking its introduction to the rankings in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
