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Nov-2024
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Overview
Market Insights Snapshot
Head & Heal has shown a consistent performance in the Tincture & Sublingual category within the state of New York. Over the months from August to November 2024, the brand maintained a steady rank of 2nd place, indicating a strong foothold in this category. Despite fluctuations in sales figures, with a slight dip in September and October followed by a recovery in November, the brand's ability to hold its rank suggests a loyal customer base and effective market strategies. This consistency is noteworthy, especially in a competitive market where many brands struggle to maintain their positions over time.
Interestingly, Head & Heal's absence from the top 30 rankings in other states and categories highlights potential areas for growth and expansion. This could be perceived as a gap in their market presence outside of New York, suggesting that while they have a stronghold in one region, there is untapped potential elsewhere. Brands often leverage such insights to strategize their expansion plans, considering factors like regional preferences and competitive landscapes. The lack of presence in other markets could be seen as either a challenge or an opportunity, depending on the strategic goals of Head & Heal.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal consistently holds the second rank from August to November 2024, demonstrating a stable position amidst its competitors. Despite a slight fluctuation in sales, Head & Heal maintains its rank, indicating a strong brand presence and customer loyalty. The top competitor, Ayrloom, consistently ranks first, with sales figures notably higher than Head & Heal, suggesting a significant market lead. Meanwhile, Jumbodose remains in third place, with sales figures trailing behind Head & Heal, indicating a comfortable buffer for Head & Heal in maintaining its second position. OMO - Open Minded Organics consistently ranks fourth, with sales significantly lower, posing minimal threat to Head & Heal's standing. This competitive stability suggests that Head & Heal is well-positioned but may need strategic initiatives to close the gap with Ayrloom and further solidify its market position.
Notable Products
In November 2024, the top-performing product for Head & Heal was the Max Strength THC Tincture (1000mg THC, 30ml), maintaining its first-place ranking for four consecutive months with sales reaching 1331 units. The CBD/THC/CBN 2:1:2 Sleep Tincture (600mg CBD, 300mg THC, 600mg CBN, 30ml) also held steady in second place, showing a slight increase in sales to 952 units. The CBD/THC 2:1 Relief Tincture (600mg CBD, 300mg THC, 30ml) consistently ranked third, with a slight decrease in sales compared to previous months. The CBG/THC 4:1 Focus Tincture (600mg CBG, 150mg THC, 30ml) remained in fourth place, experiencing a slight rebound in sales. Lastly, the Organic CBD Full Spectrum Tincture (600mg CBD, 30ml) held its fifth-place position, with minimal sales figures throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
