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Oct-2024
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Overview
Market Insights Snapshot
Head & Heal has shown a consistent presence in the New York market, particularly within the Tincture & Sublingual category. The brand maintained a solid ranking, holding the number two spot from August through October 2024, after starting the quarter at the top rank in July. This slight dip in ranking could be attributed to competitive pressures or shifts in consumer preferences, but the brand's ability to stay in the top two indicates a strong market position. Despite the drop from first to second place, Head & Heal's sales figures have shown resilience, with a notable peak in August.
Interestingly, Head & Heal does not appear in the top 30 rankings for any other states or categories during this period, which could be seen as a limitation in their market reach or a strategic focus on the New York Tincture & Sublingual category. This concentrated presence might suggest a niche focus or a dominant strategy within a specific consumer segment. The absence from other state rankings might highlight potential growth opportunities or reflect a deliberate choice to concentrate resources where they have established brand equity. Understanding these dynamics could provide insights into Head & Heal's strategic positioning and future growth plans.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal has experienced a slight decline in its market position from July to October 2024. Initially leading the market in July, Head & Heal was overtaken by Ayrloom in August, which maintained its top rank through October. Despite this shift, Head & Heal consistently held the second position, suggesting strong brand loyalty and consistent sales performance, albeit with a slight downward trend in sales from August to October. Meanwhile, Jumbodose and OMO - Open Minded Organics maintained their respective third and fourth positions, indicating a stable competitive environment. The data suggests that while Head & Heal faces stiff competition, particularly from Ayrloom, it remains a significant player in the market, with opportunities to reclaim its top spot by addressing the factors contributing to Ayrloom's ascendancy.
Notable Products
In October 2024, Head & Heal's top-performing product was the Max Strength THC Tincture (1000mg THC, 30ml), maintaining its number one rank for four consecutive months with sales of 1268 units. The CBD/THC/CBN 2:1:2 Sleep Tincture (600mg CBD, 300mg THC, 600mg CBN, 30ml) also consistently held the second position, demonstrating steady sales performance. The CBD/THC 2:1 Relief Tincture (600mg CBD, 300mg THC, 30ml) remained in third place, showing resilience in its ranking despite a slight dip in sales compared to previous months. The CBG/THC 4:1 Focus Tincture (600mg CBG, 150mg THC, 30ml) continued to rank fourth, although its sales have been declining steadily since July. A new entry, the CBD Small Dog Tincture (300mg CBD, 30ml), debuted at the fifth position, indicating potential growth in the pet care category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
