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Jan-2025
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Overview
Market Insights Snapshot
Head & Heal has demonstrated consistent performance in the Tincture & Sublingual category in New York, maintaining a steady second-place ranking from October 2024 through January 2025. This stability suggests a strong market presence and consumer loyalty within the state. Notably, their sales figures have shown a positive trend, with a significant increase from October to January, indicating successful strategies in customer retention or acquisition. However, it's important to consider how they might leverage this momentum to break into the top position, as maintaining a consistent second place, while commendable, leaves room for growth.
Interestingly, the data reveals that Head & Heal did not appear in the top 30 rankings for any other states or provinces within the same timeframe, which could be seen as a limitation in their market reach. This absence from other markets might suggest a focused regional strategy or potential challenges in expanding their brand presence beyond New York. For stakeholders and potential investors, understanding the reasons behind this concentrated market success and how Head & Heal plans to address their geographical limitations could provide valuable insights into their future growth potential.
Competitive Landscape
In the competitive landscape of New York's Tincture & Sublingual category, Head & Heal consistently maintained its position as the second-ranked brand from October 2024 to January 2025. Despite facing stiff competition from Ayrloom, which held the top spot throughout this period, Head & Heal demonstrated resilience with a steady sales growth trajectory, particularly noticeable in January 2025. This growth is indicative of a strong market presence, even as Jumbodose remained a constant third-place contender. Notably, Jaunty re-entered the rankings in January 2025, securing the fourth position, which suggests a dynamic market environment where Head & Heal's consistent performance highlights its competitive edge and potential for further sales expansion.
Notable Products
In January 2025, the top-performing product for Head & Heal was the Max Strength THC Tincture (1000mg THC, 30ml), maintaining its number one rank from previous months with sales reaching 2097 units. Following closely, the CBD/THC/CBN 2:1:2 Sleep Tincture (600mg CBD, 300mg THC, 600mg CBN, 30ml) held steady at the second position, showing consistent demand. The CBD/THC 2:1 Relief Tincture (600mg CBD, 300mg THC, 30ml) also retained its third-place ranking, although sales slightly decreased compared to December 2024. The CBG/THC 4:1 Focus Tincture (600mg CBG, 150mg THC, 30ml) remained fourth, with a moderate increase in sales. Notably, the Organic CBD Full Spectrum Tincture (600mg CBD, 30ml) reappeared in the rankings at fifth place after being absent in December, albeit with lower sales figures compared to its peers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
