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Sep-2024
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Overview
Market Insights Snapshot
Headliners has shown a notable performance in the Pre-Roll category in Massachusetts. Starting from a rank of 23 in June 2024, the brand experienced a slight dip to 26 in July, but quickly rebounded to 19 in August and improved further to 18 by September. This upward trajectory indicates a strengthening presence in the Massachusetts market, suggesting effective strategies or product offerings that have resonated well with consumers. While the sales figures reflect a peak in August, the consistent improvement in rankings highlights the brand's growing competitiveness within the state.
Interestingly, Headliners did not make it into the top 30 brands in any other states or provinces across the same period, which could be interpreted as a challenge for the brand to expand its footprint beyond Massachusetts. This absence from other markets might suggest either a focused strategy on Massachusetts or potential difficulties in penetrating new regions. However, the brand's ability to climb the ranks within Massachusetts could serve as a blueprint for success in other areas if they choose to expand. Observing whether Headliners can maintain its momentum in Massachusetts or replicate its success elsewhere will be key in assessing its future growth trajectory.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Headliners has demonstrated a notable upward trajectory in recent months, climbing from a rank of 26 in July 2024 to 18 by September 2024. This positive shift in rank is indicative of a strengthening market presence, as Headliners has successfully surpassed competitors like Smyth Cannabis Co., which saw a decline from rank 15 in June to 19 in September, and Lowell Herb Co / Lowell Smokes, which improved but remained behind Headliners until September. Meanwhile, Green Gold Group maintained a steady rank just ahead of Headliners, suggesting a competitive but stable market environment. The remarkable leap by At Ease from rank 41 in August to 17 in September highlights the dynamic nature of this market, emphasizing the importance for Headliners to continue its strategic efforts to maintain and enhance its competitive edge in Massachusetts.
Notable Products
In September 2024, the top-performing product for Headliners was Pura Vida Pre-Roll 2-Pack (1g), maintaining its number one ranking consistently from June through September, with sales of 6171 units. Pura Vida Pre-Roll (1g) climbed back to the second position, showing resilience after dropping to fifth in August. Strawberry Candy Pre-Roll 2-Pack (1g) held steady at third place, despite a decrease in sales from the previous month. Dulce De Uva Pre-Roll 2-Pack (1g) slipped to fourth place from its previous second-place ranking in August. Strawberry Candy Pre-Roll (1g) completed the top five, dropping one spot from August to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
