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Jan-2025
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Overview
Market Insights Snapshot
Headliners has shown some interesting movements in the Pre-Roll category in Massachusetts over recent months. Starting in October 2024, the brand was ranked 20th, and while it improved slightly to 18th in November and December, it slipped back to 20th by January 2025. This fluctuation suggests a competitive market environment where Headliners is managing to maintain a consistent presence, though not without challenges. Despite this, the brand's sales peaked in December 2024, indicating a strong performance during the holiday season, which is a critical period for many consumer brands.
While Headliners has maintained a presence in the Massachusetts Pre-Roll category, its absence from the top 30 in other states or categories could be seen as a missed opportunity or a strategic focus on specific markets. The brand's ability to stay within the top 20 in Massachusetts could be a testament to its established consumer base or effective marketing strategies within this state. However, the decline in January sales might suggest a need to reassess strategies post-holiday season to maintain momentum. It's essential to monitor whether Headliners will expand its reach into other states or categories in the future or continue to focus its efforts in markets where it already has a foothold.
Competitive Landscape
In the Massachusetts pre-roll category, Headliners experienced notable fluctuations in its ranking and sales performance from October 2024 to January 2025. Initially ranked 20th in October 2024, Headliners improved to 18th place in November and December, before slipping back to 20th in January 2025. This fluctuation indicates a competitive market environment, where brands like Green Gold Group and Springtime maintained higher ranks, with Green Gold Group consistently outperforming Headliners in sales. Meanwhile, Common Buds showed a remarkable rise from 33rd in October to 19th in January, indicating a potential threat to Headliners' market share. Despite these challenges, Headliners' sales peaked in December, suggesting a potential for recovery if strategic adjustments are made to capitalize on market trends and consumer preferences.
Notable Products
In January 2025, the top-performing product from Headliners was Pura Vida Pre-Roll (1g), maintaining its position at rank 1 with sales of 3171 units. Strawberry Candy Pre-Roll 2-Pack (1g) held the second spot, consistent with its December ranking. Dulce De Uva Pre-Roll 2-Pack (1g) emerged as a new contender, securing the third rank, while Intergalactic Pre-Roll 2-Pack (1g) and Watermelon Gelato Pre-Roll 2-Pack (1g) followed in fourth and fifth positions, respectively. Notably, Pura Vida Pre-Roll (1g) reclaimed its top spot after a dip to fourth in November. The rankings indicate a strong preference for pre-rolls, with new entries shaking up the leaderboard.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
