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Nov-2024
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Overview
Market Insights Snapshot
Headliners has demonstrated a notable performance in the Pre-Roll category within the state of Massachusetts. Over the span from August to November 2024, the brand has consistently maintained a presence in the top 20 rankings, with a slight dip in October where they ranked 20th. However, they managed to recover and climb to the 16th position by November. This positive movement indicates a strengthening market presence and suggests effective strategies in place to capture consumer interest. The sales figures reflect this upward trajectory, with a significant increase in sales from October to November, hinting at successful market penetration strategies or possibly seasonal demand spikes.
In contrast, the absence of Headliners in the top 30 rankings in other states or categories could be a point of concern or an area ripe for opportunity. The lack of presence in these rankings might suggest a need for strategic focus or adaptation to different market dynamics outside of Massachusetts. This disparity in performance highlights the importance of regional strategies and the potential for growth if the brand can replicate its Massachusetts success in other markets. The detailed analysis of these trends could provide valuable insights for stakeholders looking to optimize the brand's performance across different states and categories.
Competitive Landscape
In the competitive landscape of the Massachusetts Pre-Roll category, Headliners has shown a notable improvement in its ranking from 20th in October 2024 to 16th in November 2024, indicating a positive trend in market presence. Despite this upward movement, Headliners faces stiff competition from brands like High Supply / Supply, which consistently ranks higher, maintaining a position within the top 15. Meanwhile, Shaka Cannabis Company has demonstrated significant growth, climbing from 21st in October to 18th in November, suggesting an increasing consumer preference. Bailey's Buds and Springtime also present formidable competition, with Springtime showing a slight dip but still outperforming Headliners in October. These dynamics highlight the competitive pressure Headliners faces, necessitating strategic marketing efforts to enhance brand visibility and capture a larger market share in Massachusetts.
Notable Products
In November 2024, the top-performing product for Headliners was the Strawberry Candy Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing from second place in October to first, with notable sales of 5858 units. Pura Vida Pre-Roll 2-Pack (1g) ranked second, having been the top seller in previous months but experiencing a decline in sales. The Grape Cream Cake Pre-Roll (1g) made its debut in the rankings, securing the third position. Meanwhile, Pura Vida Pre-Roll (1g) dropped from first in October to fourth in November, indicating a significant decrease in sales. Finally, the D O Double OG Pre-Roll 2-Pack (1g) maintained a steady presence, ranking fifth as it entered the list for the first time in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
