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Oct-2024
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Overview
Market Insights Snapshot
Headliners has shown a consistent performance in the Pre-Roll category within Massachusetts over the past few months. Starting from a rank of 26 in July 2024, the brand made a significant leap to position 18 by August, maintaining this rank through October. This upward movement highlights a positive reception and growing consumer preference for Headliners' products in this category. The sales figures also reflect this trend, with a noticeable increase from July to August, followed by stable sales in the subsequent months, indicating sustained demand.
While Headliners has achieved commendable stability in Massachusetts, their absence from the top 30 rankings in other states or categories suggests areas where the brand could potentially expand or improve its market presence. This lack of presence in other regions might be an opportunity for strategic growth or could indicate competitive challenges that need addressing. Such insights can guide Headliners in tailoring their strategies to enhance their market penetration and category performance in the future.
Competitive Landscape
In the Massachusetts Pre-Roll category, Headliners has demonstrated a notable upward trajectory in rank, moving from 26th place in July 2024 to a consistent 18th place from August to October 2024. This improvement in rank is indicative of a positive trend in sales performance, with a significant increase observed from July to August, maintaining strong figures through to October. Comparatively, Smyth Cannabis Co. has shown a more stable yet slightly higher ranking, consistently outperforming Headliners by maintaining a position within the top 20, peaking at 17th in October. Meanwhile, Bailey's Buds has experienced fluctuations but remains ahead of Headliners, holding the 16th position in both September and October. The competitive landscape highlights Headliners' potential for further growth, particularly if it can continue its current momentum and close the gap with higher-ranked brands.
Notable Products
In October 2024, the top-performing product from Headliners was Pura Vida Pre-Roll (1g) in the Pre-Roll category, climbing to the first rank with impressive sales of 7,291 units. Strawberry Candy Pre-Roll 2-Pack (1g) maintained a strong position, ranking second, although it experienced a slight drop in sales compared to previous months. Newly introduced products like D O Double OG Pre-Roll 2-Pack (1g) and Kush Mints Pre-Roll 2-Pack (1g) debuted at ranks three and four, respectively, highlighting a successful launch. Crunch Berries Pre-Roll 5-Pack (2.5g) secured the fifth position, indicating a positive reception among consumers. Overall, October saw a reshuffling in product rankings, with Pura Vida Pre-Roll (1g) making the most significant upward movement from second to first place since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
