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Nov-2024
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Overview
Market Insights Snapshot
Healer has consistently maintained a strong performance in the Maryland market, particularly in the Tincture & Sublingual category. For four consecutive months from August to November 2024, Healer has held the top position, demonstrating a robust dominance in this category. Despite a noticeable dip in sales from October to November, where sales figures decreased from 47,428 to 32,940, Healer's number one ranking indicates a strong brand presence and consumer preference in Maryland. This consistent ranking suggests that Healer has successfully carved out a niche in the tincture and sublingual space in this state.
However, Healer's absence from the top 30 rankings in other states or categories suggests areas where the brand might not yet have established a significant foothold. This could be seen as a potential opportunity for growth or an indication of intense competition in those markets. The lack of presence in other rankings highlights the brand's current reliance on its strong performance in Maryland's tincture and sublingual market, suggesting that while it excels in this specific niche, there may be room for strategic expansion or diversification to enhance its market presence across other states and product categories.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has consistently maintained its top rank from August to November 2024, showcasing its strong market presence and customer loyalty. Despite a noticeable decline in sales from October to November, Healer's sales figures remain higher than its closest competitor, Doctor Solomon's, which has consistently held the second position. This indicates that while Healer experienced a dip, it still outperforms Doctor Solomon's in terms of sales volume, suggesting a robust brand preference among consumers. The consistent ranking of Doctor Solomon's at number two highlights a stable competitive landscape, where Healer's leadership is unchallenged in terms of rank, but the sales dip might suggest a need for strategic adjustments to maintain its sales lead in the long term.
Notable Products
In November 2024, the top-performing product from Healer was the THC/THCA 1:1 Pain Relief Tincture, which ascended to the first rank from second place the previous month. This product achieved notable sales of 163 units. The THC/THCa 6:1 Night Tincture (526.44mg THC, 99.96mg THCA) slipped from its top position in October to second place in November. Meanwhile, the THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA) maintained its position in second place for two consecutive months before dropping to third. The CBD/THC/THCA/CBDA 1:1:1:1 Balance Tincture moved up to third place in November, showing a consistent improvement from its fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
