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Sep-2024
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Overview
Market Insights Snapshot
Hepcat Cannabis has shown fluctuating performance in the Vapor Pens category within the state of New York. In June 2024, the brand was ranked 57th, but it did not appear in the top 30 in July nor September, indicating a potential struggle to maintain a consistent market presence. However, there was a noticeable improvement in August, where the brand climbed back to 58th place. This suggests that while the brand may face challenges in maintaining steady rankings, there are moments of recovery and potential growth. The absence from the top 30 in multiple months could be a concern for the brand's competitive positioning in this category.
When examining sales trends, Hepcat Cannabis experienced a notable increase in sales from June to August, with revenues rising from $18,587 in June to $22,779 in August. Despite this positive trajectory in sales, the brand's ranking did not reflect a strong competitive edge, as evidenced by its absence from the top 30 rankings in key months. This dichotomy between sales growth and ranking stability might point to broader market dynamics or internal factors impacting the brand's performance. Analyzing these trends further could provide deeper insights into the brand's strategy and market adaptation efforts in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hepcat Cannabis has shown some fluctuations in its market position over the summer of 2024. Notably, Hepcat Cannabis ranked 57th in June and slightly dropped to 58th in August, with no rank data available for July and September, indicating it did not make the top 20 during those months. This suggests a need for strategic adjustments to improve visibility and sales. In contrast, Select consistently held a stronger position, ranking 17th in August, which highlights its significant market presence and potential influence on consumer preferences. Meanwhile, Packwoods, although not in the top 20, had a higher sales volume than Hepcat Cannabis in June, suggesting a competitive edge in brand recognition or distribution. These insights underline the importance for Hepcat Cannabis to enhance its market strategies to climb the ranks and increase sales in the New York vapor pen category.
Notable Products
In September 2024, the top-performing product for Hepcat Cannabis was the SFV Distillate Cartridge (0.5g) in the Vapor Pens category, securing the number one rank with notable sales of 54 units. The Lemon Berry CO2 Wax (1g) in the Concentrates category climbed to the second position, despite not being ranked in the previous months, with sales reaching 27 units. The Blue Dream Full Spectrum Oil Cartridge (1g), also in the Vapor Pens category, dropped from its top position in August to third place, with sales of 25 units. The Hippie Crasher Full Spectrum Oil Cartridge (1g) maintained its third position from August, while the Lemon Cheesecake Full Spectrum Oil Cartridge (1g) slipped from second to fourth place. Overall, September saw a reshuffling of ranks among the top products, indicating dynamic consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
