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Oct-2024
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Overview
Market Insights Snapshot
Her Highness NYC has shown a notable performance improvement in the Pre-Roll category within New York. The brand's ranking has impressively climbed from 69th in July 2024 to 26th by October 2024, indicating a significant upward trajectory in consumer interest and sales momentum. This movement is particularly remarkable considering the brand was not in the top 30 in July and August, marking a substantial leap in market presence by October. The increase in sales figures during this period underscores a successful strategy or perhaps a growing consumer preference for their products.
While Her Highness NYC's rise in New York is noteworthy, the absence of rankings in other states or categories suggests a more concentrated success or a strategic focus on the New York market. This could either be seen as a targeted approach to dominate a specific region or a potential area for expansion in the future. The brand's ability to break into the top 30 in just a few months highlights its competitive edge in the Pre-Roll category, though it remains to be seen how this will translate across other states or product categories. This performance could serve as a benchmark for Her Highness NYC as they evaluate opportunities for growth beyond their current stronghold.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Her Highness NYC has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 69 in July 2024, Her Highness NYC surged to 26 by October 2024, indicating a significant improvement in market positioning. This rise is particularly noteworthy when compared to competitors like CRU Cannabis, which fluctuated between ranks 21 and 32, and Weekenders, which showed inconsistency, ranking as low as 41 in August before climbing back to 27 in October. Meanwhile, Luci and Back Home Cannabis Co. maintained relatively stable positions, with Luci experiencing a dip in September. Her Highness NYC's sales growth aligns with its improved ranking, suggesting a successful strategy in capturing market share and consumer interest, positioning it as a formidable player in the New York pre-roll market.
Notable Products
For October 2024, the top-performing product from Her Highness NYC is the Stoner Puffs Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its top rank from August 2024 and showing a significant sales figure of 1578.0. Following closely is the Giggle Puffs Infused Pre-Roll 5-Pack (2.5g), which holds the second rank for the month, consistent with its position in September 2024. The Sleepy Puffs Kief Infused Pre-Roll 5-Pack (2.5g) remains in the third position, showing steady performance over the months with increasing sales. Notably, the Stoner Puffs - Runtz Ether Infused Pre-Roll 5-Pack (2.5g) has entered the rankings at the fourth position for October. Furry Puffs Kief Infused Pre-Roll 5-Pack (2.5g) has consistently held the fifth rank since August 2024, indicating stable demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
