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Jan-2025
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Overview
Market Insights Snapshot
Her Highness NYC, a cannabis brand known for its distinct product offerings, has experienced varying performance across different states and product categories. In the New York market, the brand's presence in the Pre-Roll category has seen some fluctuations. Starting in October 2024, Her Highness NYC held the 23rd rank, but by December, it had dropped out of the top 30, indicating a potential challenge in maintaining market share during that period. However, by January 2025, the brand managed to climb back to the 30th position, suggesting a recovery strategy that may have started to pay off. This movement highlights the competitive nature of the Pre-Roll category in New York and the brand's resilience in navigating these dynamics.
While the New York market provides a snapshot of Her Highness NYC's performance, the brand's absence from the top 30 in other states or categories during this period can be seen as a potential area for growth or concern. The fluctuations in ranking and sales figures may prompt a deeper analysis into market conditions or consumer preferences that could be influencing these trends. It's crucial to observe how Her Highness NYC adapts its strategies to these insights, potentially leveraging its unique brand identity to capture a more significant share in other regions or product categories. The brand's ability to respond to these challenges will be key in determining its future trajectory in the cannabis industry.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Her Highness NYC has experienced notable fluctuations in its market positioning over recent months. Starting from October 2024, Her Highness NYC was ranked 23rd but saw a decline to 32nd in November and further to 51st in December, before recovering to 30th in January 2025. This volatility suggests challenges in maintaining consistent market presence, potentially due to competitive pressures or seasonal demand shifts. In contrast, brands like Back Home Cannabis Co. and FlowerHouse New York have shown more stability, with Back Home Cannabis Co. maintaining a rank within the top 30 throughout the same period. Meanwhile, CRU Cannabis and OHHO have hovered around similar ranks, indicating a competitive cluster where Her Highness NYC operates. The sales trajectory of Her Highness NYC, with a significant dip in December, underscores the importance of strategic adjustments to reclaim and sustain higher market positions amidst fierce competition.
Notable Products
In January 2025, the top-performing product for Her Highness NYC was the Giggle Puffs Infused With Appetite-Suppressant Terpenes Pre-Roll 5-Pack, maintaining its number one rank from December 2024, with a notable sales figure of 1630 units. The Stoner Puffs Infused Pre-Roll 5-Pack held steady at the second position, consistent with its ranking in
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
