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Jul-2024
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Overview
Market Insights Snapshot
Her Highness NYC has shown fluctuating performance across various categories and states. In the New York market, their ranking in the Pre-Roll category has seen significant volatility. Starting from a rank of 65 in April 2024, they made a notable climb to the 33rd position in May, only to experience a slight dip to 35th in June and a more substantial drop to 56th in July. This fluctuation indicates potential challenges in maintaining a consistent market presence, despite a strong showing in May where they saw a peak in sales. The volatility could be attributed to market competition or shifting consumer preferences, highlighting the need for strategic adjustments.
The absence of Her Highness NYC in the top 30 brands for certain months suggests areas where the brand could improve its market penetration. For instance, not appearing in the top 30 in April and July indicates potential gaps in their strategy or external market factors affecting their performance. The brand's peak in May, with a sales surge, demonstrates their capability to capture significant market share when conditions are favorable. However, sustaining this momentum remains a challenge. Further analysis of consumer trends and competitive actions in New York could provide deeper insights into these fluctuations and help the brand stabilize its ranking.
Competitive Landscape
In the competitive landscape of the New York pre-roll cannabis market, Her Highness NYC has experienced notable fluctuations in rank and sales over recent months. In April 2024, Her Highness NYC was ranked 65th, but saw a significant improvement to 33rd in May 2024, before experiencing a slight decline to 35th in June 2024 and further dropping to 56th in July 2024. This variability suggests a volatile market presence, potentially influenced by seasonal trends or marketing efforts. In comparison, Toast started at 15th in April 2024 but fell dramatically to 64th by July 2024, indicating a sharp decline in consumer interest or market share. Meanwhile, TICAL showed a steady improvement from 67th in April 2024 to 45th in July 2024, suggesting growing brand recognition or successful marketing strategies. Ithaca Organics Cannabis Co. and Harney Brothers Cannabis maintained relatively stable ranks, indicating consistent performance in the market. For Her Highness NYC, understanding these competitive dynamics and the factors driving rank changes can be crucial for strategizing future growth and enhancing market positioning.
Notable Products
In July 2024, the top-performing product for Her Highness NYC was Giggle Puffs Infused Pre-Roll 5-Pack (2.5g), maintaining its number one rank from the previous two months with sales of 371 units. Stoner Puffs Infused Pre-Roll 5-Pack (2.5g) held the second spot, consistent with its position in June. Sleepy Puffs Kief Infused Pre-Roll 5-Pack (2.5g) climbed to third place, improving from its fifth position in May and June. Furry Puffs Infused Kief Pre-Roll 5-Pack (2.5g) ranked fourth, dropping from its second and third positions in May and June respectively. The Keep Calm Bath Bomb 4-Pack (400mg CBD) entered the rankings for the first time in July, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
