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Jan-2025
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Overview
Market Insights Snapshot
Highly Casual has demonstrated notable performance in the beverage category across different states, with a particular focus on Michigan. In this state, the brand maintained a strong presence, consistently ranking within the top 6 from October 2024 to January 2025. Although the brand experienced a slight dip from 4th to 6th place in January 2025, the overall sales trajectory showed a positive trend, peaking in December 2024 with $86,412 in sales. This indicates a robust demand for Highly Casual's beverages, suggesting that the brand has successfully captured consumer interest in Michigan's competitive market.
It's important to note that Highly Casual's absence from the top 30 in other states and categories could be seen as both a challenge and an opportunity for growth. The lack of ranking in these areas highlights potential markets where the brand could expand its footprint. This situation allows Highly Casual to strategize and possibly replicate the success seen in Michigan by tailoring its marketing efforts and product offerings to meet the preferences of consumers in other regions. By analyzing consumer behavior and market trends, Highly Casual could identify key areas for improvement and capitalize on emerging opportunities in the cannabis beverage sector.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Highly Casual has demonstrated notable fluctuations in its ranking and sales performance over recent months. Starting from October 2024, Highly Casual held the 5th position, climbing to 4th in November and December, before slipping to 6th in January 2025. This indicates a competitive tussle, particularly with brands like Northern Connections, which consistently maintained a strong 4th or 5th position, and Chill Medicated, which improved from 6th to 4th by January. Despite Highly Casual's dip in January, its sales trajectory showed a significant increase from October to December, peaking in December before a decline in January, suggesting potential seasonal influences or shifts in consumer preferences. Meanwhile, Mary Jones experienced a volatile ranking, indicating inconsistent market performance, which could present an opportunity for Highly Casual to capitalize on its steadier presence. Overall, Highly Casual's ability to maintain a top 6 position amidst fierce competition highlights its resilience and potential for strategic growth in the Michigan beverage market.
Notable Products
In January 2025, the top-performing product for Highly Casual was the High 5 - CBD/THC 1:1 Blueberry & Pineapple Seltzer 4-Pack, which climbed to the first position with sales of 1473 units. The Strawberry & Watermelon Seltzer 4-Pack, previously holding the top rank for three consecutive months, fell to second place. The Lemon & Lime Seltzer 4-Pack maintained its third position consistently since December 2024. Notably, the Lemon & Lime Seltzer 4-Pack (8mg) re-entered the rankings in fourth place for January after being absent in December. The Blueberry & Pineapple Seltzer 4-Pack (8mg) remained steady in fifth place throughout the analyzed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
