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Oct-2024
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Overview
Market Insights Snapshot
Highly Casual has shown a consistent performance in the Beverage category in Michigan. Over the past few months, the brand has maintained a strong presence, ranking 5th in July and August, briefly climbing to 4th in September, before settling back to 5th in October. This stability suggests a solid customer base and a reliable market presence. While the brand experienced a slight dip in sales between August and September, their October sales figures indicate a recovery, reflecting resilience in their market strategy. This consistent ranking within the top 5 highlights Highly Casual's competitive edge in Michigan's beverage market, despite fluctuations in monthly sales.
In other states and categories, Highly Casual's performance is less prominent, as they do not appear in the top 30 rankings, which could indicate potential areas for growth or a need for strategic adjustments. The absence from rankings in other states suggests that while they have a stronghold in Michigan's beverage category, their brand recognition might not be as widespread in other regions or product lines. This could be a strategic opportunity for Highly Casual to explore new markets or enhance their offerings in states where their presence is not yet felt. By leveraging their successful strategies from Michigan, they might be able to replicate this success in other areas.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Highly Casual has maintained a steady presence, consistently ranking within the top 5 from July to October 2024. Despite facing strong competition, Highly Casual's rank fluctuated slightly, peaking at 4th place in September before returning to 5th in October. This indicates a resilient brand performance amidst a dynamic market. Notably, CQ (Cannabis Quencher) has consistently held the 3rd rank, showcasing a robust market position. Meanwhile, Northern Connections experienced a dip in September, dropping to 6th place but quickly rebounded to 4th in October, suggesting potential volatility. Chill Medicated showed an upward trend, improving its rank from 8th in July to 6th in October, which could signal increasing consumer preference. In contrast, Pleasantea maintained a stable yet lower rank, indicating a more niche market appeal. These dynamics highlight the competitive pressure on Highly Casual to innovate and adapt to maintain or improve its market position.
Notable Products
In October 2024, the top-performing product for Highly Casual was the High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer 4-Pack, which climbed to the number one spot with sales of 1815 units. Following closely was the High 5 - CBD/THC 1:1 Blueberry & Pineapple Seltzer 4-Pack, which maintained its strong performance by ranking second. The High 5 - CBD/THC 1:1 Lemon & Lime Seltzer 4-Pack showed a notable improvement, moving up to third place. The Lemon & Lime Seltzer 4-Pack (8mg) entered the rankings in October, securing the fourth position. Meanwhile, the Blueberry & Pineapple Seltzer 4-Pack (8mg) maintained its fifth position from September, showcasing consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
