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Nov-2024
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Overview
Market Insights Snapshot
Highly Casual has demonstrated a consistent performance in the beverage category in Michigan, maintaining a strong presence among the top five brands over the past few months. In August 2024, the brand was ranked 5th, slightly improving to 4th in September, then back to 5th in October, and once again climbing to 4th in November. This fluctuation indicates a stable yet competitive positioning within the market. Despite a dip in sales from August to September, Highly Casual managed to recover and increase its sales figures in the subsequent months, highlighting its resilience and ability to adapt to market dynamics.
Interestingly, the data reveals that Highly Casual has not been ranked in the top 30 brands in any other state or category, which could be seen as a limitation in its market reach or a strategic focus on the Michigan beverage market. This absence from other rankings suggests that while Highly Casual is a strong contender in its home state, there might be potential growth opportunities if the brand decides to expand its presence or diversify its product offerings. The brand's ability to maintain its position in a competitive market like Michigan could serve as a solid foundation for future expansion efforts.
Competitive Landscape
In the Michigan beverage category, Highly Casual has demonstrated a resilient performance amidst a competitive landscape. Over the past four months, Highly Casual has fluctuated between the 4th and 5th positions, indicating a stable yet competitive presence. Notably, tonic consistently holds the 2nd rank, showcasing a strong market position with significantly higher sales figures. Meanwhile, CQ (Cannabis Quencher) maintains a steady 3rd place, suggesting a consistent consumer preference. Highly Casual's ability to reclaim the 4th position in November from Northern Connections, which slipped to 5th, highlights its potential for upward mobility. The brand's sales trajectory shows a positive trend, especially in November, where it saw an increase, contrasting with the declining sales of Chill Medicated, which remained at 6th place. This dynamic suggests that Highly Casual is effectively navigating the competitive pressures, positioning itself for potential growth in the Michigan market.
Notable Products
In November 2024, Highly Casual's top-performing product was the High 5 - CBD/THC 1:1 Strawberry & Watermelon Seltzer 4-Pack, maintaining its first-place ranking from October with notable sales of 2,125 units. The High 5 - CBD/THC 1:1 Lemon & Lime Seltzer 4-Pack climbed to the second spot, improving from its third position in October. The High 5 - CBD/THC 1:1 Blueberry & Pineapple Seltzer 4-Pack dropped to third place, down from second in October. Meanwhile, the Lemon & Lime Seltzer 4-Pack (8mg) held steady in fourth place, consistent with its October rank. Lastly, the Blueberry & Pineapple Seltzer 4-Pack (8mg) remained in fifth place for two consecutive months, indicating stable performance.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
