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Aug-2024
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Overview
Market Insights Snapshot
Hush has shown a notable upward trend in the California market, particularly in the Vapor Pens category. Despite starting outside the top 30 in May 2024, Hush has steadily climbed the ranks to reach 46th position by August 2024. This consistent improvement is reflected in their sales, which saw a significant increase from $220,171 in May to $302,346 in August. Such movement indicates a growing consumer preference for Hush's vapor pen products in California, suggesting effective market penetration and potential for further growth.
In Oregon, Hush's performance in the Pre-Roll category has been relatively stable but still outside the top 30, indicating room for improvement. However, their Vapor Pens category tells a different story. Hush has made impressive strides, jumping from 30th place in May to 23rd place in August. This positive trajectory is accompanied by a substantial increase in sales, highlighting the brand's strengthening position in the Oregon vapor pens market. The contrasting performance across categories within the same state underscores the importance of category-specific strategies for Hush's continued success.
Competitive Landscape
In the competitive landscape of vapor pens in California, Hush has shown a notable upward trajectory in recent months. Starting from a rank of 60 in May 2024, Hush climbed to rank 46 by August 2024, indicating a significant improvement in market positioning. This rise can be contrasted with brands like 710 Labs, which remained relatively stable around the 50s range, and Surplus (Surplus Cartridge Co.), which also improved but did not surpass Hush, peaking at rank 52 in August. Meanwhile, Sauced and Oakfruitland maintained higher ranks but showed less dramatic changes, with Sauced hovering around the mid-40s and Oakfruitland slightly declining from 40 to 45. Hush's sales growth, particularly from June to July, where it saw a substantial increase, suggests a successful strategy that has resonated well with consumers, positioning it as a rising competitor in the California vapor pen market.
Notable Products
For August 2024, Hush's top-performing product was the Peach Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 4526 units. The Dosilato Pre-Roll (1.1g) ranked second, slightly dropping from its first position in July. The Watermelon Distillate Cartridge (1g) saw a significant rise to third place, up from an unranked position in previous months. The Blueberry Diesel X Triple OG Pre-Roll (1.1g) moved to fourth place, maintaining a consistent presence in the top ranks over the past months. Lastly, the Blue Razz Flavored Distillate Cartridge (1g) secured the fifth position, entering the top ranks for the first time in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
