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Jan-2025
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Overview
Market Insights Snapshot
In the Michigan market, HY-R has shown a steady improvement in the Pre-Roll category over the recent months. Starting in October 2024, the brand was ranked 12th, and by January 2025, it had climbed to the 10th position. This upward trajectory indicates a positive reception of their products, suggesting effective strategies in product placement or marketing. The sales figures reflect this growth, with sales increasing from $654,054 in November 2024 to $778,375 in January 2025, demonstrating a healthy demand for their offerings in this category.
While HY-R's performance in Michigan's Pre-Roll category is noteworthy, their presence in other states and categories isn't mentioned, implying that they might not be in the top 30 in those areas. This absence can be interpreted as a potential area for growth or a reflection of competitive challenges in other markets. Understanding the dynamics in these unmentioned regions could provide insights into where HY-R might focus its expansion efforts or adjust its strategies to gain a foothold. The brand's ability to leverage its success in Michigan could be pivotal in replicating similar achievements elsewhere.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, HY-R has demonstrated a notable upward trajectory in its rankings from October 2024 to January 2025. Starting at 12th place in October, HY-R improved to 10th by January, indicating a positive trend in market presence. This upward movement is significant, especially when compared to competitors like Doobies, which maintained a steady rank at 9th before moving up to 8th, and Distro 10, which experienced a decline from 5th to 9th. Despite sales fluctuations, HY-R's ability to climb the ranks suggests effective market strategies and consumer engagement. Meanwhile, Top Smoke and Galactic also showed improvements, but HY-R's consistent rank advancement highlights its competitive edge. This analysis underscores the importance of strategic positioning and adaptability in the dynamic cannabis market.
Notable Products
In January 2025, the top-performing product for HY-R was the Strawberry Shortcake Infused Pre-Roll (1g), leading the rankings with sales of 11,736 units. The Peach Infused Pre-Roll (1g) secured the second position, maintaining its rank from the previous month, with a slight increase in sales. Kiwi Pie Infused Pre-Roll (1g) dropped to third place from its top position in December 2024, indicating a shift in consumer preference. The Laughing Grape Infused Pre-Roll (1g) moved down one spot to fourth place, while the Blueberry Crumble Infused Pre-Roll (1g) entered the rankings at fifth. Overall, the rankings suggest dynamic changes in customer tastes, with some products gaining popularity while others experience fluctuations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
