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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, HY-R has shown a notable upward trajectory in the Pre-Roll category over the past few months. Starting from a rank of 26 in June 2024, the brand has steadily climbed to secure the 12th spot by September 2024. This consistent improvement indicates a strong market presence and increasing consumer preference for HY-R's offerings in Michigan. The brand's sales figures reflect this positive trend, with a substantial increase from June to September, highlighting its growing popularity and market penetration.
While HY-R's performance in Michigan's Pre-Roll category is commendable, it's important to note that the brand's presence in other states and categories is not mentioned, suggesting that it may not have made it to the top 30 rankings elsewhere. This absence could be interpreted as a potential area for growth and expansion for HY-R, especially if they aim to replicate their Michigan success in other regions. Understanding the factors contributing to their rise in Michigan could provide valuable insights for strategizing entry or improvement in other markets.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, HY-R has shown a remarkable upward trajectory in its rankings over the past few months. Starting from a rank of 26 in June 2024, HY-R climbed to 12 by September 2024, reflecting a significant improvement in market positioning. This upward movement is accompanied by a consistent increase in sales, indicating growing consumer preference and brand strength. In comparison, Doobies maintained a relatively stable position within the top 10, although experiencing a slight dip from 9 to 10 between August and September. Meanwhile, Pro Gro showed a downward trend, moving from 9 in June to 11 by September. Top Smoke also experienced a decline, dropping from 10 to 14 over the same period. Notably, Fawn River mirrored HY-R's positive trend, climbing from 38 in June to 13 in September. These shifts highlight HY-R's growing competitiveness and potential to capture more market share in the Michigan pre-roll sector.
Notable Products
In September 2024, the top-performing product from HY-R was Peach Infused Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank for the third consecutive month with impressive sales of 15,495 units. Banana Candy Infused Pre-Roll (1g) rose significantly in the rankings, moving from fifth in August to second in September, highlighting its growing popularity. Strawberry Shortcake Infused Pre-Roll (1g) dropped one position to third, despite an increase in sales figures. Orange Pineapple Infused Pre-Roll (1g) also saw a slight decline, moving from third to fourth place. Cherry Punch Infused Pre-Roll (1.5g) remained consistent, holding steady in fifth place over the past two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
