.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Rove has demonstrated varied performance across different states and categories, showcasing notable strengths and areas for potential growth. In the Vapor Pens category, Rove has maintained a strong presence in Missouri, consistently holding the top rank from October to December 2024. This indicates a robust market position and consumer preference in this region. In contrast, their performance in Nevada experienced a slight dip in December, moving from the first to the second rank, suggesting a need to reassess competitive strategies. In Illinois, Rove has shown an upward trend, reaching the 8th position in November, but slightly slipping to 9th in December, reflecting a competitive but promising market presence.
In the Pre-Roll category, Rove's performance in Nevada has been impressive, moving up from the 7th position in October to the 4th by December, highlighting a growing acceptance and consumer interest in their products. Meanwhile, in New York, Rove entered the rankings in November at 19th place and improved to 15th by December, which indicates an increasing market penetration and brand recognition. However, it's worth noting that Rove was not in the top 30 for Pre-Rolls in Nevada back in September, which suggests a rapid increase in market share, but also underscores the importance of maintaining this momentum to ensure sustained success.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Rove has consistently maintained a strong position, ranking second from September to November 2024, before slipping to third place in December. This shift in rank is particularly notable as Jaunty overtook Rove, climbing from third to second place in December. Despite this, Rove's sales have shown a positive trajectory, with a significant increase from October to November. However, Rove remains behind the leading brand, Ayrloom, which has consistently held the top spot with a substantial sales lead. Meanwhile, Mfused and Mfny (Marijuana Farms New York) have maintained stable ranks at fifth and fourth, respectively, indicating a competitive but steady market environment. Rove's challenge will be to regain its second-place ranking and close the sales gap with Ayrloom, leveraging its upward sales trend to capture more market share.
Notable Products
In December 2024, the top-performing product for Rove was the Apple Jack Live Resin Diamond Reload Disposable Pod (1g) in the Vapor Pens category, maintaining its number one rank from previous months with sales of 13,107 units. The Maui Waui Liquid Diamond Live Resin Diamond Disposable (1g) held steady at the second position, closely trailing the top seller. The Fruit Punch Live Resin Diamond Reload Disposable (1g) climbed to third place, showing a consistent improvement in sales over the months. The Grandaddy Purp Live Resin Diamond Pod (1g) remained in fourth place, while the Blue Dream Live Resin Liquid Diamonds Disposable (1g) returned to the rankings in fifth place after an absence in November. Overall, the rankings of these products have shown stability, with only minor shifts in positions, reflecting their strong market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
