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Jan-2025
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Overview
Market Insights Snapshot
Rove has demonstrated a consistent presence in the Vapor Pens category across several states, maintaining its top positions in key markets. In California, Rove held steady at rank 9 from October 2024 through January 2025, indicating stable performance in a highly competitive market. Meanwhile, in Missouri, Rove dominated the category, consistently ranking as the top brand during the same period. This suggests a strong brand preference or loyalty in Missouri. However, the brand experienced some fluctuations in Illinois, where it dropped from rank 7 in November 2024 to rank 9 by January 2025, which might indicate an emerging competitive pressure or shifting consumer preferences.
In the Pre-Roll category, Rove's performance was more varied. In Nevada, the brand improved its ranking from 7 in October 2024 to 4 by January 2025, reflecting a positive trend and potential growth in market share. However, Rove's presence in the Pre-Roll category in New York was less stable, as it did not appear in the top 30 in October and December 2024, yet managed to secure 17th and 16th positions in November 2024 and January 2025, respectively. This inconsistency highlights potential challenges in establishing a strong foothold in New York's Pre-Roll market. Overall, while Rove shows strong performance in Vapor Pens across multiple states, its presence in the Pre-Roll category indicates room for strategic growth and improvement.
Competitive Landscape
In the New York Vapor Pens category, Rove has experienced a slight decline in its competitive standing over the past few months, moving from a consistent second place in October and November 2024 to third place by December 2024 and January 2025. This shift is primarily due to the rise of Jaunty, which climbed from third place in October and November 2024 to take the top spot by January 2025. Meanwhile, Ayrloom maintained its lead in the first three months but dropped to second place in January 2025, indicating a highly competitive market landscape. Despite these changes, Rove's sales figures remain robust, although they have not matched the upward trajectory of its competitors like Jaunty, whose sales surged significantly in January 2025. Other competitors, such as Mfused and Mfny (Marijuana Farms New York), have maintained relatively stable positions, suggesting that Rove needs to strategize effectively to reclaim its higher rank and capitalize on market opportunities.
Notable Products
In January 2025, the top-performing product from Rove was the Apple Jack Live Resin Diamond Reload Disposable Pod (1g), maintaining its number one rank for four consecutive months with a sales figure of 12,372 units. The Maui Waui Liquid Diamond Live Resin Diamond Disposable (1g) also held steady in the second position, showcasing consistent popularity. The Fruit Punch Live Resin Diamond Reload Disposable Pod (1g) remained in third place, although its sales slightly decreased compared to December 2024. Notably, the Pineapple Express Live Resin Liquid Diamond Disposable (1g) climbed to the fourth position from fifth in December, indicating a positive shift in consumer preference. Meanwhile, the Grandaddy Purp Live Resin Diamond Pod (1g) re-entered the rankings in fifth place after being unranked in December, suggesting a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
