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Oct-2024
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Overview
Market Insights Snapshot
Rove has demonstrated varied performance across different states and categories, with notable movements in the Vapor Pens category. In California, Rove consistently maintained a top 11 position from July to October 2024, peaking at 9th place twice, which suggests a stable presence in this competitive market. Meanwhile, in Illinois, Rove showed an upward trend, moving from 17th in July to 12th by October, indicating a positive reception among consumers. However, in Arizona, Rove did not maintain a top 30 position after July, which could be a concern for the brand's market penetration in that state.
In the Pre-Roll category, Rove's performance in Nevada remained stable, consistently ranking 6th in three out of the four months. This suggests a strong foothold in the Pre-Roll market within the state. Conversely, in Missouri, Rove's ranking fluctuated significantly, plummeting from 1st to 25th in August before reclaiming the top spot in September and October. Such volatility might point to changing consumer preferences or competitive pressures. Interestingly, Rove maintained a consistent 2nd place in New York for Vapor Pens, highlighting a strong and steady demand for their products in this significant market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Rove has demonstrated resilience and consistency, maintaining a stable position within the top 10 brands from July to October 2024. Despite a slight dip in August, Rove regained its 9th rank by October, indicating a positive rebound in market presence. This is particularly notable given the competitive pressure from brands like Jetty Extracts, which consistently held a higher rank at 7th place, and Gramlin, which showed a significant upward trend, climbing from 14th to 8th place over the same period. Meanwhile, Dime Industries and Gelato remained close competitors, with Dime Industries fluctuating between 11th and 13th ranks and Gelato making a notable jump to 10th place in October. Rove's ability to maintain its rank amidst these shifts suggests a strong brand loyalty and effective market strategies, positioning it well for future growth in the California vapor pen market.
Notable Products
In October 2024, Rove's top-performing product was Apple Jack Live Resin Diamond Reload Disposable from the Vapor Pens category, maintaining its first-place ranking consistently since July 2024 and achieving sales of 12,680 units. Maui Waui Live Resin Diamond Disposable also held steady in the second position throughout the same period, with notable sales growth observed each month. Fruit Punch Live Resin Diamond Reload Disposable climbed to third place, recovering from a dip in September. Blue Dream Live Resin Liquid Diamonds Disposable maintained its fourth-place ranking, showing consistent performance. Meanwhile, Grandaddy Purp Live Resin Diamond Disposable Pod slipped to fifth place in October, a slight drop from its previous third-place ranking in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
