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Mar-2025
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Overview
Market Insights Snapshot
Rove has demonstrated a varied performance across different states and categories, with notable consistency and some fluctuations in rankings. In California, Rove has maintained a stable position in the Vapor Pens category, consistently holding the 10th rank across the months from December 2024 to March 2025. However, in Illinois, Rove showed a positive upward trajectory in the same category, improving its rank from 9th to 6th place by March 2025. Meanwhile, the brand's presence in the Pre-Roll category in Massachusetts was not as strong, with Rove not making it into the top 30 after December 2024.
In Missouri, Rove has maintained a dominant position in the Vapor Pens category, consistently holding the top rank. This contrasts with its performance in Michigan, where Rove experienced a decline from 8th to 12th place in the same category over the same period. Notably, in Nevada, Rove has consistently held the 2nd position in Vapor Pens, indicating a strong market presence. In newer markets like New Jersey and Ohio, the brand has recently entered the top 30 in Vapor Pens, but its ranks of 17th and 20th, respectively, suggest room for growth.
Competitive Landscape
In the Missouri vapor pens category, Rove has consistently maintained its top position from December 2024 through March 2025, showcasing its dominance in the market. Despite a slight decline in sales from December 2024 to March 2025, Rove's leadership remains unchallenged, with its closest competitor, Kushy Punch, consistently ranking second. Notably, Illicit / Illicit Gardens has shown a significant upward trajectory, climbing from 15th place in December 2024 to 3rd by March 2025, indicating a potential future threat to Rove's market share if this trend continues. This competitive landscape suggests that while Rove currently holds a strong position, it must remain vigilant and innovative to counteract the rising competition and sustain its market leadership in Missouri.
Notable Products
In March 2025, Apple Jack Live Resin Diamond Reload Pod (1g) maintained its top position as the best-selling product for Rove, with sales reaching 11,493 units. Maui Waui Liquid Diamond Live Resin Disposable (1g) consistently held the second spot across the months, showing stable performance. Blue Dream Live Resin Diamond Disposable (1g) climbed from fifth place in January to third in March, indicating a positive trend in consumer preference. Fruit Punch Live Resin Diamond Reload Pod (1g) experienced a notable decline from second place in December to fourth by March. Meanwhile, Pineapple Express Live Resin Liquid Diamond Disposable (1g) persisted in fifth place, demonstrating steady sales despite minor fluctuations in its ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
