Nov-2024
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Overview
Market Insights Snapshot
Rove has demonstrated a strong performance across various states, particularly in the Vapor Pens category. In California, Rove maintained a steady presence, consistently ranking 9th in both October and November 2024, showing a slight upward movement from earlier months. Similarly, in Illinois, Rove climbed from 13th in August to 9th by November, indicating a positive trend in consumer preference. Notably, Massachusetts saw Rove improving its position from 7th to 6th, reflecting a consistent demand. However, in Michigan, the brand experienced a slight dip, falling from 8th in September to 10th in November, suggesting potential challenges in maintaining its market share there.
In other categories, Rove's performance has been mixed. In Missouri, the brand made a remarkable leap in the Vapor Pens category, skyrocketing from 26th in August to 1st by October and maintaining that top spot in November. This significant rise underscores a strong market penetration strategy in the state. Meanwhile, in Nevada, Rove's Pre-Roll category saw a commendable improvement, moving from outside the top 30 to 4th place by November. However, in the Vapor Pens category in the same state, Rove has held a dominant position, consistently ranking 1st throughout the months reviewed. In New York, Rove maintained its 2nd place standing in Vapor Pens, indicating a stable consumer base. These movements highlight Rove's varied performance across states and categories, with notable successes and areas that may require strategic adjustments.
Competitive Landscape
In the Missouri vapor pens market, Rove has demonstrated a remarkable ascent in brand ranking and sales over the past few months. Starting from a rank of 26 in August 2024, Rove surged to the top position by October and maintained this lead into November. This impressive climb is indicative of a significant increase in consumer preference and market penetration, as Rove's sales figures show a consistent upward trajectory. In contrast, Good Day Farm, which held the top rank in September, experienced a slight decline, dropping to third place by November. Meanwhile, Kushy Punch maintained a steady presence in the top four but was overtaken by Rove's rapid growth. This competitive landscape highlights Rove's strategic advancements and growing dominance in the Missouri vapor pens category, suggesting a strong brand positioning that could influence consumer choices and market dynamics moving forward.
Notable Products
In November 2024, the top-performing product for Rove was Maui Waui Live Resin Diamond Disposable (1g) in the Vapor Pens category, reclaiming the first position with sales of 13,705 units. Apple Jack Live Resin Diamond Reload Disposable (1g) dropped to the second position after leading in September and October. Fruit Punch Live Resin Diamond Reload Disposable (1g) maintained its third position from October. Grandaddy Purp Live Resin Diamond Pod (1g) improved slightly, moving up to fourth place from fifth in October. Pineapple Express Live Resin Liquid Diamond Disposable (1g) re-entered the rankings at fifth place, marking its first appearance since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.