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Dec-2024
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has shown a strong performance in the Alberta market, particularly in the Flower category, where the brand climbed from the fourth position in September 2024 to secure the top rank by December 2024. This upward trajectory is indicative of the brand's increasing popularity and consumer preference in the region. In the Pre-Roll category, Back Forty maintained a steady presence, fluctuating slightly but remaining within the top ten throughout the last four months of 2024. However, in the Vapor Pens category, the brand experienced a slight decline, dropping from second place in September to fourth place by December. Despite this, the brand's consistent top-tier ranking across categories in Alberta highlights its strong foothold in this province.
In British Columbia, Back Forty / Back 40 Cannabis faced more challenges, particularly in the Pre-Roll category where it did not appear in the top 30 for two consecutive months. However, it managed to re-enter the rankings at the 23rd position by December. The Flower category saw a gradual decline from the 10th to the 13th position over the same period, suggesting increased competition or shifting consumer preferences. In contrast, the Ontario market provided a more stable ground for Back Forty, where the brand consistently held the third position in both Flower and Pre-Roll categories, while dominating the Vapor Pens category with a first-place ranking throughout the last quarter of 2024. This consistency in Ontario underscores the brand's strong market presence and consumer loyalty in the province.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Back Forty / Back 40 Cannabis has maintained a consistent rank at third place from September to December 2024, showcasing its stability in the market. Despite this steady ranking, the brand faces stiff competition from Spinach and Shred, which have consistently occupied the top two positions. Notably, Shred climbed to the first rank in November and December, indicating a potential shift in consumer preference. Meanwhile, Good Supply has shown a positive trend, moving from ninth to fifth place, suggesting an increase in its market share. Back Forty / Back 40 Cannabis's sales saw a significant increase in December, which could be a result of strategic marketing efforts or seasonal demand, positioning it well to challenge its competitors in the upcoming months.
Notable Products
In December 2024, Back Forty / Back 40 Cannabis's top-performing product was the Wedding Pie Pre-Roll 10-Pack (3.5g), maintaining its number one rank since October with sales of 39,837 units. The Liquid Imagination Pre-Roll 10-Pack (3.5g) climbed to the second spot, showing a notable increase from its consistent third-place position in the previous months. Banana OG Pre-Roll 10-Pack (3.5g) slipped to third place, having been the top product back in September. S'Mores Chocolates (10mg) re-entered the rankings in December at fourth place, with sales rising to 30,519 units. Peach Lemonade Distillate Disposable (0.95g) held steady in fifth place, showing consistent performance over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
