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Oct-2024
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has shown significant performance variations across different categories and provinces in recent months. In Alberta, the brand has experienced impressive upward momentum in the Flower category, climbing from 7th place in July 2024 to 2nd place by October 2024. This indicates a strengthening market presence and growing consumer preference. Conversely, in the Vapor Pens category, the brand saw a decline, falling from 2nd place in August to 4th place in October. This shift suggests a potential challenge in maintaining its position amidst increasing competition or changing consumer preferences. In British Columbia, Back Forty / Back 40 Cannabis maintained a steady presence in the Vapor Pens category, although it experienced a drop from 6th place in September to 9th place in October, indicating a need to reassess strategies in this segment.
In Ontario, Back Forty / Back 40 Cannabis has consistently held strong positions across all categories. Notably, in the Vapor Pens category, the brand maintained its top rank from July through October 2024, underscoring its dominance and consumer loyalty in this market. The Flower and Pre-Roll categories also exhibited stability, with the brand consistently ranking 3rd in both categories from August through October. This consistent performance highlights the brand's effective market strategies and product offerings in Ontario. Meanwhile, in Saskatchewan, the brand made a notable entry into the Vapor Pens category, achieving 4th place in October, which could signal emerging opportunities for growth in this region. However, it's worth noting that in British Columbia, the brand did not make it into the top 30 for Pre-Rolls in October, suggesting potential areas for improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Back Forty / Back 40 Cannabis has consistently maintained its position as the top-ranked brand from July to October 2024. This unwavering leadership is notable when compared to competitors such as BoxHot and General Admission, which have held steady at the second and third ranks, respectively, during the same period. Despite fluctuations in sales figures, with Back Forty / Back 40 Cannabis experiencing an increase from August to October, the brand's ability to sustain its number one rank highlights its strong market presence and consumer preference. The consistent ranking of BoxHot and General Admission suggests a stable competitive environment, yet Back Forty / Back 40 Cannabis's leading position indicates a potential for continued dominance in the Ontario vapor pen market.
Notable Products
In October 2024, Back Forty / Back 40 Cannabis saw the Wedding Pie Pre-Roll 10-Pack (3.5g) rise to the top position in the Pre-Roll category, achieving sales of 50,022. This product moved up from a consistent second place in the preceding months, overtaking the previously top-ranked Banana OG Pre-Roll 10-Pack (3.5g), which fell to second place. Mandarin Cookies Pre-Roll 10-Pack (3.5g) maintained its third-place position, showing stability in its ranking. Meanwhile, the Peach Lemonade Distillate Disposable (0.95g) in the Vapor Pens category held steady at fourth place, though it experienced a decrease in sales. Liquid Imagination Pre-Roll 10-Pack (3.5g) debuted in fifth place, marking its entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
