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Jan-2025
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has shown significant performance in several Canadian provinces, particularly in the Alberta market. The brand has maintained a stronghold in the Flower category, consistently ranking at number one from November 2024 through January 2025, demonstrating robust sales growth over this period. In the Pre-Roll category, the brand improved its position, climbing from seventh in November to fifth by January, indicating a positive trend in consumer preference. However, in the Vapor Pens category, while the brand held steady at the fourth position, there was a noticeable decline in sales, which could suggest increased competition or market saturation.
In Ontario, Back Forty / Back 40 Cannabis has been particularly dominant in the Vapor Pens category, securing the top position consistently over the analyzed months, albeit with a slight sales decline. The Flower category saw an impressive leap to the number one spot in January 2025, marking a significant achievement for the brand in this highly competitive market. Meanwhile, in British Columbia, the brand's presence is less pronounced, particularly in the Pre-Roll category, where it only entered the top 30 in December 2024. This suggests room for growth and potential strategic adjustments to enhance market penetration in this region.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Back Forty / Back 40 Cannabis has demonstrated a notable upward trajectory in terms of rank and sales. From October 2024 to January 2025, Back Forty consistently held the third position, but made a significant leap to the top spot in January 2025. This rise is particularly impressive given the presence of strong competitors like Spinach and Shred, who have fluctuated between the first and second ranks during this period. While Spinach started strong in October 2024, it dropped to third place by January 2025, and Shred maintained a relatively stable position, only briefly taking the top spot in November 2024. Back Forty's sales growth, culminating in the highest sales figures in January 2025, underscores its increasing market presence and consumer preference, suggesting a positive trend that could influence future market dynamics in Ontario's Flower category.
Notable Products
In January 2025, the top-performing product for Back Forty / Back 40 Cannabis was Liquid Imagination Pre-Roll 10-Pack (3.5g), which climbed to the number one spot with sales of 35,516 units. Wedding Pie Pre-Roll 10-Pack (3.5g), which had maintained the top rank for the previous three months, slipped to second place. Banana OG Pre-Roll 10-Pack (3.5g) remained stable in third position. Peach Lemonade Distillate Disposable (0.95g) improved its ranking from fifth to fourth place. Notably, S'Mores Chocolates (10mg) entered the rankings in December 2024 at fourth place and settled at fifth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
