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Oct-2024
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Overview
Market Insights Snapshot
Jelly Roll has shown notable performance in the Pre-Roll category within the state of Missouri. Over the months from July to October 2024, the brand has improved its ranking significantly. Starting at 14th place in July, Jelly Roll experienced a dip to 19th in August, but quickly rebounded to 11th in September and climbed to an impressive 8th position by October. This upward trend suggests a strong market presence and increasing consumer preference for Jelly Roll's Pre-Roll products in Missouri. The sales figures reflect this positive trajectory, with October sales showing a substantial increase compared to the previous months.
Despite the positive movement in Missouri, Jelly Roll's absence from the top 30 brands in other states and categories indicates room for expansion and growth opportunities. The brand's concentrated success in Missouri's Pre-Roll category highlights its potential to replicate similar performance across different states and categories. However, the lack of presence in other markets could be seen as a limitation, suggesting that Jelly Roll may benefit from strategic efforts to broaden its reach and tap into new regions or product categories. The brand's focus on maintaining and enhancing its standing in Missouri could serve as a foundation for future endeavors in expanding its market footprint.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll category, Jelly Roll has shown a remarkable upward trajectory over the past few months. Starting from a rank of 14 in July 2024, Jelly Roll improved to 19 in August, then surged to 11 in September, and finally reached 8 in October. This positive trend in rank is mirrored by a significant increase in sales, particularly from September to October, where sales nearly doubled. In contrast, Elevate (Elevate Missouri), which started strong at rank 3 in July, has seen a decline to rank 6 by October, indicating a downward trend in both rank and sales. Similarly, Proper Cannabis has also experienced a drop from rank 5 in July to 7 in October. Meanwhile, Flora Farms and Franklin's have shown improvements in their rankings, with Flora Farms jumping from 18 in July to 9 in October, and Franklin's moving from 11 to 10 over the same period. Jelly Roll's ability to climb the ranks amidst fluctuating performances from its competitors highlights its growing market presence and potential for continued success in the Missouri pre-roll market.
Notable Products
In October 2024, the top-performing product from Jelly Roll was the Blue Razz Infused Pre-Roll (1g), maintaining its first-place ranking with sales of 3692 units. The Peaches N Cream Infused Pre-Roll (1.1g) dropped to the second position from its previous top spot in September, recording 3064 units sold. The Grape Infused Pre-Roll (1.1g) moved up to third place, showing a consistent performance with 2858 units sold. Strawberry Infused Pre-Roll (1.1g) climbed to fourth place, indicating a positive shift from its earlier ranking in August. The Watermelon Infused Pre-Roll (1.1g) remained steady at fifth place, showing an increase in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
